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.O projects brand development portfolio

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.O projects brand development portfolio

  1. 1. Po r t fo li o Case Studies 1
  2. 2. BRAND DEVELOPMENT Po r t fo li o “After carful case for each project, we develop branding plan to implement. And with brand understanding we express client idea in innovative concepts and professional art 2
  3. 3. 1 . BRAND IDENTIT Y AND GUIDELINES Brand 2. CASE STUDY D ev e lo pm e n t P o r t fo li o SCIENCE IDENTIT Y DEVELOPMENT 3
  4. 4. Brand 1 . BRAND IDENTIT Y AND GUIDELINES Development Por tfolio “The Brand Is Everything.” 4
  5. 5. RENA CARE 5
  6. 6. ITS 6
  7. 7. PROTEAM EGYPT 7
  8. 8. TECHNOBIT 8
  9. 9. LOGOS Ru n d o m 9
  10. 10. 10
  11. 11. Brand 2. CASE STUDIES Development SCIENCE IDENTIT Y DEVELOPMENT Por tfolio “The Brand Is Everything.” 11
  12. 12. BRONEX Situation Action  B i g OT C b r a n d f o r c o u g h s y m p to m s .  C h a n g e i n m a r ket s i t ua t i o n t h r o u g h h e a l t h m i n i s t r y l o w i n 2 01 0 .  P r o d uct Re c ov e r y m u s t b e s t a r te d  P r o d uct s a l e s d e c r e a s e i n t h e 1 st A S A P b e f o r e a ny f a r t h e r d a m a g e . Q u a r te r o f 2 01 0 l i ke n ev e r b e f o r e .  Use aggressive changes is a must  c a t a s t r o p h e w i l l c o n t i n ue t i l l B r o n ex DIE. BRONEX, Recovery Plan
  13. 13. RECOVERY PLAN BRONEX Re-Launch Conceptual Branding Positioning
  14. 14. BRONEX RE-LAUNCH LOGO-T YPE
  15. 15. LOGO DESCRIPTION Kids Violet color Iconic for target segment Indication and Usage New modern Font
  16. 16. ICONIC IDEA GENERATION
  17. 17. Note book
  18. 18. Bronex answer
  19. 19. FO R F U L L P RO J E C T C A S E S T U DY V I S I T: H T T P : / / W W W. S C RI B D . C OM / D OC / 3 6 0 5 47 3 4 Bronex 19
  20. 20. CEFRONE tools Brand Concept identity Conference Brand activity recognition
  21. 21. LOGO T YPE
  22. 22. CONCEPT Cover
  23. 23. BROCHURE I n te r n a l
  24. 24. BROCHURE I n te r n a l
  25. 25. POSTER Conference
  26. 26. FO R F U L L P RO J E C T C A S E S T U DY V I S I T: H T T P : / / W W W. S C RI B D . C OM / D OC / 3 9 2 3 9 47 3 CEFRONE 26
  27. 27. FLEXPRO Start word of Direct mouth Promotion campaign Conceptual Branding Create new market
  28. 28. CREATIVE IDEA GENERATION Two main items doctor s need in surger y Surgery Direct Promotion campaign Nurse Surgical tools Easy controlled FleXpro
  29. 29. DIRECT PROMOTION CAMPAIGN Concept
  30. 30. GIMMICKS Branded Surgical tools Doctors Gimmicks Surgical supportive tools
  31. 31. FO R F U L L P RO J E C T C A S E S T U DY V I S I T: H T T P : / / W W W. S C RI B D . C OM / D OC / 3 9 24 0 3 4 0 FelxPro 31
  32. 32. ZOMIG, ASTRAZENECA Situation Analysis Objective Goal •Poor market awareness about •Awareness campaign migraine •Using Funny cartoon animations to •Weird Symptoms of migraine (One deliver the message can’t tell easily when he suffers from •Radio ads. and press campaigns Migraine ) stressing migraine symptoms •Limited market size •New product name in pharmaceutical field with hard name to connect with its used usage
  33. 33. CONCEPT : BEING UNIQUE ! We need : 1. Easy Name 2. Catchy concept 3. Comprehensive message focusing on migraine symptoms and Zomig benefits 4. AT L c a m p a i g n a i m i n g t o h e l p d o c t o r s a n d p a t i e n t s m e m o r i z e t h e p r o d u c t ’ s n a m e a n d r e c a l l i t when the symptoms of Migraine appear Attractive Customer Story Character friendly name message
  34. 34. DR.ZEE, CHARACTE R
  35. 35. PHARMACY A n y o n e s u f f e r i n g f r o m a n y t y p e o f h e a d a c h e w i l l g o 1 st t o p h a r m a c y s e e k i n g t r e a t m e n t a n d a s k i n g a b o u t pain killers. Pharmacists awareness about Anti -Migraine products during training sessions or meetings. Dr. Zee Stand Booklet Pharmacist Education Program Catchy and directive It’s an educational booklet Direct education focusing on the product Stand holding flyers and pack • A booklet telling the story of design. Dr.Zee and a migraine patient 1. Pharmacists meeting through animations. Two sizes could be used: 2. Giveaways •Mega size •Awareness about the difference •Medium size. between migraine and headache 3. Video symptoms. •Usages and advantages of Zomig.
  36. 36. FO R F U L L P RO J E C T C A S E S T U DY V I S I T: H T T P : / / W W W. S C RI B D . C OM / D OC / 3 6 0 5 4 51 4 ZOMIG 36
  37. 37. LEVEPEX  Levepex - brand guideline  Levepex is a generic of Levetiracetam used as anti -epileptic . this new formula has a new mechanism of action with less side -effect and less drug interaction.  Levepex has a pre-synaptic effect , that differ them from there competitors (post -synaptic effect)  Different mechanism of action used for positioning of our product in the market. The only product with the same mechanism of action isTiratam , but it has a limited range of doses . 37
  38. 38. LEVEPEX Brand Identity 38
  39. 39. FO R F U L L P RO J E C T C A S E S T U DY V I S I T: H T T P : / / W W W. S C RI B D . C OM / D OC / 3 9 24 3 91 2 LEVEPEX 39
  40. 40. LOSEC  Concept 1  W h e n w e s u f f e r, o u r s t o m a c h s u f f e r s .  Concept : the stomach expressing its needs, to relax and stop the pain  ???  It needs Losec …  Stomach loves Losec ..
  41. 41. CONCEPT
  42. 42. FO R F U L L P RO J E C T C A S E S T U DY V I S I T: H T T P : / / W W W. S C RI B D . C OM / D OC / 3 6 0 5 5 3 9 8 LOSEC 45
  43. 43. ZITHROKAN M A R K E T S I T U AT I O N ACTION PLAN Heavy secondary Primary competition competition New product Zithrokan Branding positioning Product name Customer behavior complication Unique selling Increase market points share Busy and declining Well known active market due to ingredient and resistance indications www.proteamegypt.com 46
  44. 44. ICONIC  Z i t h r o Ka n Pe o p l e r e a d o n l y t h e s m a l l w o r d s .. O r t h e r e a d t h e 1 s t p a r t , a n d c o m p l ete t h e r e s t f r o m t h e s u b - c o n s c io us ( a l w ay s t h e big brands)… 47
  45. 45. 48
  46. 46. FO R F U L L P RO J E C T C A S E S T U DY V I S I T: H T T P : / / W W W. S C RI B D . C OM / D OC / 3 6 0 5 5 2 0 0 Zithrokan 49
  47. 47. O Projects M o r e C a s e S t ud i e s : 1 . Ke f e n te c h , OT C D i r ec t c o n s um e r c a m p ai g n Brand h t t p : / / w w w. s c r i b d .c o m / d o c/ 3 6 0 5 3 4 2 8 D ev e l o p m e n t 2 . N a p i fi t , D i r e c t c o n s um e r c a m p a i g n Po r t fo li o h t t p : / / w w w. s c r i b d .c o m / d o c/ 3 6 0 5 3 5 8 3 3. Orlistat Sigma h t t p : / / w w w. s c r i b d .c o m / d o c/ 3 6 0 5 4 0 61 4. Subaru IMC Plan h t t p : / / w w w. s c r i b d .c o m / d o c/ 3 6 0 5 4 3 0 0 50
  48. 48. THANKS E-mail: ax.tantawy@gmail.com - mustafa.hamalawi@gmail.com Mobile : (+2) 010 74 20 147 - (+2) 010 55 320 11 51

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