L'Oréal brand La Roche Posay Brand Marketing Strategy Krishni Miglani
A presentation developed for a case study competition in 2012 for L'Oréal's brand La Roche Posay. Covers customer insights, barriers and a brand communication plan along with channel level strategy
L'Oréal brand La Roche Posay Brand Marketing Strategy Krishni Miglani
A presentation developed for a case study competition in 2012 for L'Oréal's brand La Roche Posay. Covers customer insights, barriers and a brand communication plan along with channel level strategy
This marketing plan for Nespresso was prepared by Khan Mohd Eshtiaque and Naye Carla Farid Moussa, two students at IE Business School. The project was personally supervised by Professor Ramón Méndez of IE Business School & Partner at BMC Strategic Innovation. The marketing plan includes the Market Analysis, Consumer Analysis, Competitive Overview, Brand Equity Analysis, SWOT Analysis, Brand Benefit Ladder, Positioning and finishes with Objectives, Marketing Strategies and the 4P's.
Naye Moussa has been an intern with the e-commerce and online marketing department of Adolfo Dominguez, a leading Spanish fashion designer. She has also worked with the European office of New York University and has been a store model for Abercrombie & Fitch.
Khan Mohd Eshtiaque has previously interned as an M&A summer analyst with BDO Corporate Finance and also interned in the Private Banking department of HSBC.
You can contact them at eshtiaque@student.ie.edu or nmoussa.bba2010@student.ie.edu.
This ppt is made by Maira Shehzad Kaiser Durrani. A student of Iqra University and her group members in introduction to business class. in this ppt information about products and services and company of Coca Cola is provided
This Brand Audit Presentation analyses the brand M&M's in the UK market, and covers the following content:
- Brand Overview,
- Brand Value Proposition,
- Current Brand Communications Audit,
- Category Audit,
- SWOT Analysis, and
- Key Recommendations.
This marketing plan for Nespresso was prepared by Khan Mohd Eshtiaque and Naye Carla Farid Moussa, two students at IE Business School. The project was personally supervised by Professor Ramón Méndez of IE Business School & Partner at BMC Strategic Innovation. The marketing plan includes the Market Analysis, Consumer Analysis, Competitive Overview, Brand Equity Analysis, SWOT Analysis, Brand Benefit Ladder, Positioning and finishes with Objectives, Marketing Strategies and the 4P's.
Naye Moussa has been an intern with the e-commerce and online marketing department of Adolfo Dominguez, a leading Spanish fashion designer. She has also worked with the European office of New York University and has been a store model for Abercrombie & Fitch.
Khan Mohd Eshtiaque has previously interned as an M&A summer analyst with BDO Corporate Finance and also interned in the Private Banking department of HSBC.
You can contact them at eshtiaque@student.ie.edu or nmoussa.bba2010@student.ie.edu.
This ppt is made by Maira Shehzad Kaiser Durrani. A student of Iqra University and her group members in introduction to business class. in this ppt information about products and services and company of Coca Cola is provided
This Brand Audit Presentation analyses the brand M&M's in the UK market, and covers the following content:
- Brand Overview,
- Brand Value Proposition,
- Current Brand Communications Audit,
- Category Audit,
- SWOT Analysis, and
- Key Recommendations.
The Tipping Point
Written By Malcolm Gladwell
About the Book
What is The Tipping Point ?
It is the break even point
It is the break even point
"the moment of critical mass, the threshold, the boiling point.“
Malcolm Gladwell
Every big something have big point
1 Law of the Few
"The success of any kind of social epidemic is heavily dependent on the involvement of people with a rare set of social gifts."
People with a special message bring the world together
Master the weak tie-a friendly or social contact
Manage to occupy many different worlds and subcultures.
Acquaintances are social power
Low of few depend on Three types of people
Connectors Mavens Salesmen
Based on the 9 blocks business model you can find a sample case study for modern business model. inspired from "business model generations" book.
this model for a digital marketing content company focused on establishing a content online services for middle east to enreach the market with new online websites that helps us reach the world with our own websites and get in control with our online atmosphere
DISPERCAM, Marketing Plan for 2011
Markeiting & IMC plan for pharmaceutical product. using modern and emotional communication concept can be used for direct marketing by medical reps.
now more about me @
http://www.slideshare.net/AbdulrhmanTantawy/atantawy-visual-resume
Here is what St. Thomas marketing students came up with in order to help feed the hungry! Inspired by FINNEGANS Community Fund and the local fashion scene.
Integrated marketing commuinication plan an IMC plan Ahmed Hazzaa
An IMC plan presentation for an Egyptian company called Kaha faced a development crisis during the 90's in this presentation providing a new design for the packaging and new target segment among the youth in the Egyptian society and new form of distribution
MBA 654 - Course on open Innovation, IIT KanpurArpit Jain
Presentation for the course on open innovation (christened as MBA654) at IIT Kanpur. We presented a case study on innocent drinks from its early days to eventual buyout. One of my best presentations so far. :)
Personal care distriution company development include
- Marketing planning
- sales team development
- ERP system development
- develop distribution channels
Living our Purpose means that across the MUP organization, we are unified in our approach and collaborative in our efforts to make a difference in the lives of the people we touch. This effort
applies to everything we do — from our scientific methodology, to our manufacturing processes, to the tone, look, and feel of our communications.
What is that ?
“This guide will help you in your product management plan/marketing plan/brand development plan even personal development plan.”
more about me see:
http://www.slideshare.net/AbdulrhmanTantawy/atantawy-visual-resume
#AbdelRhman Tantawy
ShaveCode is an innovative shaving brand with high brand reputation. Inside brand development strategy for future diversification or line extension to reach our goal as ultimate male brand cover all personal care categories for loyal consumer in three phases during the next three years.
Step1: Product Management
Selecting a Winning Product
Market Segmentation
Market Analysis
Competitor Analysis
The Requirements Specification
Step 2: Situation analysis
Over-view
Market Place
BCG matrix
POD vs. POP
SWOT analysis
Step 3: Marketing Strategy
Target segment selection
TOWS Matrix || actions
Positioning || Battle of minds
Step 4: Communications MIX
Objective
Advertising
PR activity
Social media
more about me take a look @
http://www.slideshare.net/AbdulrhmanTantawy/atantawy-visual-resume
This Ultimate model of branding, a term
often used in business, marketing and design.
We attempts to present a comprehensive model of brand. It is framed around four main ideas:
1) a brand is more than a name or symbol
2) creating a great customer experience is
the essence of good branding
3) perceptions of a brand can be measured
4) brands are a form of sign
The 21 Survival Rules
Rule 1: DON’T TALK TOO MUCH, YOUR MOUTH 'LL GET YOU KILLED
Rule 2: If you need something, Do it , just do it
Rule 3: The Only easy day was yesterday .
Rule 4: It is important to know when to stop.
Rule 5: The future Starts today.
Rule 6: In public bathroom, check water first
Rule 7: Take care,, there is no innocent woman
Rule 8: When the rate of change outside exceeds the rate of change inside, the end is in sight
Rule 9: Never pass cars from the right .. (mat5odsh 3’orza ymeen)
Rule 10: Rated
Rule 11: Rated
Rule12: Enjoy the little things
Rule 13: Be nice for nerds, you will work for one someday
Rule 14: Rated
Rule 15: Stuck on October Bridge Stay On October Bridge.
Rule 16: Rated
Rule 17:
When Stranded at Sea, Drink Your Own Pee
Rule 18: Plan or be planned for
Rule 19: Rated
Rule 20: Rated
Rule 21: Failing give you strength, and your pain is your motivation.
* Rated Rules will not released in public. for privet content.
** following the Rules will ensure your survival within limited duration.. it must be updated every 2 years
*** Rule 6 can be applied in New Cairo and Sheraton due to water system situation.
**** Nerds means highly educated with too much non-interesting information.
By: AbdulRhman Tantawy || Unknown
4. Company profile
• Al-Ahram Beverage co.:
It was bought by an Egyptian entrepreneur during the era of
privatization. Later in 2002, Heineken group acquired the company.
In Jan. 06, the company went through a complete change in all its
domains and activities.
The company is now under the management of a national and
multinational team
5. Product Background
• Fayrouz is a soft drink that has been
specially developed for an adult
palate, with no artificial flavors,
colors or preservatives
It is carefully brewed to be gently
sparkling and with lower sugar, and
to deliver full-flavored refreshment
6. Competitive analysis
• Strong competitors , but they aren’t in
direct contact with Fayrouz(2nd line).
• eg:
• Coca.
• Pepsi.
7. SWOT
Strength
•Unique positioning, strong brand
name.
•Diversified products, different flavors.
•Good reputation of healthier
product compared to the other fuzzy
drinks.
•No harm from 1st degree
competitions.
•Unique selling points (soda + malt)
Weakness
•distribution.
•Promo materials.
•Limiting the promo campaigns by
one season “summer”.
•Weak brand loyalty
8. SWOT
Opportunities:
•The market’s demand is highly
elastic.
•Growing market.
•Opportunity for new markets
horizontally and vertically.
Threats:
•Negative campaigns and Religious
conceptions that Fayrouz has small
percentage of alcoholic bear.
•Consumer’s shift to other brands.
•Superior access of the competitors to
distribution channels.
•Strength of 2nd degree competition.
10. Segmentation & Targeting
• North coast.
• El-sokna.
• Cairo.
• Alex.
• Guiza.
Geographic
•Life style
•Funny and
refreshment
lover
Behavioral
• From 10 to 35
years old
age
•Males and
femals
Ganders
13. Communication Objective
• Increase sales.
• Increase brand awareness of new flavors
”lemon flavor”.
• Strengthen brand loyalty.
• Achieve high distribution rate.
• Widen market share .
14. Communication Strategy
PUSH strategy :
by increasing our
distribution , by
increasing the
number of
refrigerators
available in the
market.
PULL strategy :
through a mass
campaign with
new creative
ideas that will
make a great
difference.
17. Sales promotion
• Packs of five cans of all flavors of
Fayrouz in the price of only four .This offer
will be in all the mega markets in cairo ,
guiza , and in marina.
e.g…( metro, spenniy’s, mega markets in
marina)
18. TV ad .1
• Message: refreshment.
• Message strategy:Fayrouz pretty girls ready to
put the fire of thirst of ,refreshment brigade.
• T.V Channels: Egyptian channels 1&2,orbit al
Youm , Rotana and melody.
• Execution style: dancing, summer cooling
breeze.
• sponsoring for new movie and famous talk
shows and programs.
19. Radio ad
• Radio program : “Na3neshha ma3 Fairouz”.
• Concept: question and answers.
• Theme: coolest and most refreshing places around
the world . Each day will be different place and
information about it.
• Prize:there will a question and the winner at the
end of the week will win two tickets to a selected
place that was discussed among the week .
• Media channel : nile FM.
• Timing: JULY &AUGUST.
20. Radio script:
• حياتك حتنعش بس مش انت.........انت
حتنعنشهاااااااااااااااااااااااا
الساعة من فيروز مع٣-٤على يىم كل
NILE FM
21. Press .1
News letters:
• whole page in Al ahram news letter every Friday
for two month.
• Interview with a famous doctor talking about the
benefits of the malted barley as a drink .
22. Press .2
Magazines:
• Advertisingin magazines
concerned with youth
such as:
Teen Stuff, Kelmetna
• Coverage for all Fayrouz
parties with photos
23. Outdoor-Billboard
Billboards :
• 4 billboards on the Cairo Alex road,and
another 4 on the way back .
• One big billboard on 6thOctober bridge.
• 2 in the Ain el sokhna ,atameya road.
24. 3D Fayrouz bottle ,with two glittery sparkling hands holding it
and a cup of refreshing Fayrouz drink.
Outdoor-Billboard
25. The bottle of Fayrouz and the can will Be 3D .
Outdoor-Billboard
26. Billboard -Outdoor
This is a 3D billboard must
be in intersection of two
main streets .from each side
you can see a bottle of
Fayrouz followed by a
bigger one and another
Bigger one and so on ,if you
turn around to the other
street you see the opposite.
27. The Nile fountain is a very eye catching place
to the tourists and locals .we choose this strategic
Place to cover the fountain with a huge Fayrouz
bottle with a splashing refreshing water coming
out of it.
Outdoor- CREATIVE
30. PR. Activity
Sponsoring for two beach parties in:
Marina: in august with famous singers.
Stella
At the week end (Friday) where stands of
fayrouz will be put and the refreshment
team will be there doing sampling and
sharing the fun where music is played and
all are dancing with fayrouz.
31. SMS campaign
• For introducing our new flavor and PR activity
• Send SMS message to our target segment throw
Vodafone segmentation service ”sarmady”.
• Cairo &alexA&B class age 20-35
• Message :
“ we are fayrouz , we make a party for new fayrouz
flavor in Marina in 16/8/2009 ... Be there … and
catch our BUS ”
32. Other Creative idea
A shuttle bus inside marina in the north coast with attractive design from all sides ..
Transport between marina 1,2,3,4 and 5..
It is a free service with refreshing Fayrouz drinks can be sold inside optionally,
but mainly ice boxes with the refreshment team will be placed on the bus stations.
the bus is of two stores the upper one for wet people and inside one air conditioned for
Dry people.. summer music ,dancing and fun atmosphere is the main theme.
33. Other Creative idea
Sticker of Fayrouz can beside central A.C source in most of the famous cafés ,
Like Cilantro, Costa ,Beanos in Cairo and north cost ,giving the impression that
The cold refreshing air is coming out of Fayrouz bottle.
35. Promotion budget:
TV Production 300000
Airing 2,000,000
Radio ads Program sponsoring 300,000
6 Spots for one month 200,000
Production (6 version) 80,000
Outdoor High way 600,000
Cairo 1,000,000
Marina and sokna 400,000
Bus idea Renting and service 300,000
Press News 500,000
Magazines 300,000
Online Facebook 80,000
MSN arabia 60,000
SMS Per-once 100,000
SUM 6,220,000
36. Executive
Summary
• “we are trying to give
you IMC plan that
helps in maintain
Fayrouz perception in
people mind and
focusing on Summer
campaigns and
activities with creative
Outdoor idea.”