5. جلوري ... جمالك من الطبيعة أحلى
Booth road show in clubs and malls in both Cairo and ALX
Clubs andDirection:
malls
1st : Booklet
includes the most common questions about hair problems and also giving tips to
protect hair & keep it healthy.
2nd: A stylist
A stylist will attend to instruct ladies about hair protection, styling & answer their
questions.
3rd: Real Life Experience:
What will push women to use the samples is to use real pictures of real women “not
just models in ads” who used Glory, with titles indicate the specific color.
In the above case; the ushers can do this job.
Malls Clubs
1. City Star 1. Elzohour Club
2. City Center 2. Ahly Club (Nasr City)
3. Hyperone 3. El Shams Club
4. Carrfour ALX 4. Maadi Club
5. Carfour alma’ad 5. El-Sayed Club
6. 6 October ( 6 Oct City )
7. Sporting Club (Alex)
12. Strategy- Idea Generation
Direct activities hitting the target.
Miss University COMPETITION
Interactive …. Innovative … word of mouth
Settled in private Universities, Takes few days in each University .
“+Informative Radio campaign”
Universities
1. AUC
2. GUC
3. MIU
4. MSA
5. CIC
6. 6 of October
19. Strategy- Idea Generation
Special campaign for ladies “Only ladies allowed – FREE”
Governmental
University Concept:
Tent for Ladies gathered to :
1. Take a fun time
2. Educate about hair health with Glory.
3. Giveaways and competition.
Direction:
Universities 1. Ladies games
2. Natural beauty and your hair health.
1. ASU
2. Cairo
3. Helwan U.
4. Asyout U
27. Concept
Bus travel between cities of upper Egypt.
Bus Tour We will use mother day as motivation to buy from this booth
Objective:
1. Introduction of new packing.
2. Motivate consumer to buy.
3. Distribute Giveaways.
4. Education about the advantage of Glory for healthy hair.
Direction:
locations •Mobile booth.
•Buy Glory and take gift + serial number On the pack. Gives you extra reword.
1. Asyout •Two days in each city in different locations .
2. Tanta
31. Press Release: TV coverage
“Have high credibility between the TV ads airing + PR in the talk show
market” about natural beauty and advantage
PR of Glory Henna .
Write About the Advantage of
Glory Henna Over Chemical methods N.B: easy applying of henna is an
in a Comparatives way. advantage use this point in PR
market will love it.
channels
1. Press
2. TV
32. Press Release: TV coverage
Competition coverage in universities TV coverage for Miss University will
by Magazines especially the attract the publicity toward this
nomination day . competition.
PR
Miss university Magazine interview Channels:
and coverage is a good material for •Egyptian channels 1,2
writers and photographers. •Nile life.
N.B: In the end of competition,
interview with the miss university
channels should be arranged in talk shows :
•Elbyt bytak. – Ch2
1. Press •90 Dea’a – El-Mhwar.
2. TV
“Airing of the nomination day is optional”
34. Radio campaign have two phases :
Radio
Phase One : Phase Two :
Phase three
The New Miss
Mother’s
pack University
Day
campaign. Campaign
Radio
1. Miss University
2. Glory new pack
3. Mother’s Day
37. Upload
•
Word of Social
TV ads versions, Radio
•
Ads Versions, Hair style mouth Media
making
Funny and
Face book sky bar ad creative Comments Built brand
Online campaign
awareness
and
recognition
Web page + Face Share
book Group
41. Pharmacy is one of the decision maker in Cosmetic indication.
BUT
Pharmacy
•High Pharmacists Turn over.
•Low education level about Cosmetics.
Solution
• Flyers and Instruction Booklet with fancy stands.
• Pharmacy Dangler.
• Offers Buy Glory Pack and take coloring tools free
(Branded with Glory).
44. They Need to Know why to recommend Glory as hair dying method
instead of other chemical methods.
Hair dressers
MOTIVATE
to use glory
henna
How to use – Professionally
Booklet
Advantage of Glory over other
method
Offers
Comparisons between Glory and Free Sampling
Chemicals. Free Branded tools with Glory brand
Colors of Glory
Effect of Glory on different hair
colors.
