The document provides guidelines for brand development and market development. It discusses how developing a strong brand image through branding strategy and integrated marketing communications can provide a competitive edge. The objectives of brand development are to improve brand equity, image, and market share. Market development aims to widen the customer base to sell more products through techniques like introducing new products/services or expanding to new customer segments. The document outlines the brand development and market development processes and emphasizes the importance of planning in achieving results quickly and cost-effectively.

1. Brand
D ev e l o pm e n t
G u i d e l in e
1

2. BRAND
DEVELOPMENT
Planned Change
“If you want to survive heavy market competition, you will have to
make sure that you have very strong brand image. One of the
reasons why top brands spend millions in branding is because they
know that is the only way to retain their customers.”
2

3. OBJECTIVES
 Brand development aim to improve brand equity and image use extensive
Branding strategy and Integrated Marketing Communication plans
 Competitive edge against current competitors
 Improve brand equity and image
 Expand market share
Busy Customer
Brand Value Perception Concept competition
Market behavior
3

4. R e s ult s .
1 . BRAND DEVELOPMENT Q u ic k l y.
2. MARKET DEVELOPMENT At less cost.
4

5. Organization
1 . BRAND DEVELOPMENT Development
“The Brand Is Everything.” 5

6. BRAND DEVELOPMENT
 O Projects Brand Development is a leading branding consultant that has worked closely with
d e v e l o p e d a n d d e v e l o p i n g c o m p a n i e s t o i m p r o v e b r a n d I m a g e a n d I d e n t i t y.
 O P B D b l e n d s b r a n d s t r a t e g y, s t r a t e g i c b r a n d d e s i g n , a n d b r a n d i m p l e m e n t a t i o n t o c r e a t e t h e
consistent, cohesive, and relevant experiences that drive awareness.
Marketing
Company Strategy Branding Strategy
Communications
6

7. THE BRAND IS EVERY THING
 Many companies are utilizing fractured or unbalanced marketing plans that don't focus on
strengthening their corporate brand. We help you how to develop successful branding
strategies.
 T h e b r a n d i s t h e l i n k b e t w e e n c o m p a n y s t r a t e g y a n d m a r k e t i n g s t r a t e g y. T h a t w i l l h e l p
organization expansions and reach our full potential.
 Branded company will be easily expanded and go globally to external market with competitive
image and corporate communications.
7

8. SCOPE OF WORK
W h e n i t c o m e s t o b r a n d a n d m a r k e t i n g d e v e l o p m e n t , w e c a n d e l i v e r.
Our diverse experience and range of talents provides us with innovative solutions, from product
branding to global distribution - no detail is overlooked.
Our business scope includes:
 Market analysis and reporting
 Market Plan and Integrated Market Communication plan
 Product design and test marketing
 Introduction and establishment of specific distribution channels
 Brand identity, product packaging and promotion design
 Graphic design in the areas of print, digital and exhibition media
8

9. WHO NEED BRANDING ?
 Every things need branding. Organizations, companies, product, activities even people. But we
work only in this fields:
 New company or product
 Company need expansions
 Brand going overseas
 Product re-launch
 Pharmaceutical product Science Identity
9

10. BRAND DEVELOPMENT PROCESS
Brand Analysis Planning Brand Building Brand
Strategy
10

11. BRAND MAIN ELEMENTS
1. Brand Identity
1. Identity: logo, color palette, typography.
2. Stationary: letterhead, business card and envelops…etc.
3. Communication: Advertising grids, A4 page corporate A4, half A4 page, quarter page, newspapers, magazine
and billboards.
4. Promotion: Advertising banners & promotional items.
2. Company profile
3. Web Development
Our we b site de ve lopme nt capabilit ie s r e fle ct ahe ad of the cur ve pr actice s and a pr ogr e ssive unde r standing of how
pe ople and se ar ch e ngine s be have online . ...
11

12. Organization
3. MARKET DEVELOPMENT Development
Technique aimed at increasing a company's market in order to
widen the customer base for the purpose of selling more products. 12

13. WHAT'S IS MARKET DEVELOPMENT
 Market develop is a marketing technique aimed at increasing a company's market in order to
widen the customer base for the purpose of selling more products. There are several
a p p r o a c h e s t h a t c a n b e u s e d t o m a k e a m a r k e t l a r g e r, r a n g i n g f r o m c a p t u r i n g c u s t o m e r s o f
rival companies to expanding to a previously un-ser ved segment of the market.
13

14. MARKET DEVELOPMENT OBJECTIVE
 W i l l d ev e l o p m a r ket d ev e l o p me n t p l a n t h a t w i l l e f f e c t i ve d ev e l o p a l l t y p e s o f
b u s i n e s s , a n d d e l i ve r s b u s i n e s s g r o w t h v i a :
 New products or services to existing customers
 Existing products or services to new customers
 New products or services to new customers
14

15. MARKET DEVELOPMENT PROCESS
Develop existing Utilize a suitable
Establish targets Develop USP's
sales prospect data
monitoring,
measurement Follow-up the
IMC Plan Sales processes
and reporting activity
systems.
Upgrade
15

16. Organization
ACTION PLAN Development
“Who fail to Plan… Plan to Fail” 16

17. ACTION PLAN
It’s a planned change exercises. It involves
Diagnosis of an
Development of plan Prepare resources Implementation
organization
17

18. BRANDING STEPS
Step One S t e p Tw o
• Learn marketing objectives and strategy • Develop concepts/taglines/site
architecture
• Prioritize projects
• Start visual research
• Audit existing and competitive materials
and strategies • Present initial creative approaches
• Inter views/focus group
• Write creative brief and define messages
• Create timelines and budgets

19. BRANDING STEPS (CONTINUED)
Step Three Step Four
• Develop outline and copy points per • Write full copy draft
selected concept
• Revise and write final copy as per client
• Explore layout options comments
• Begin creating visual materials • Start layouts
(photos/illustrations)

20. BRANDING STEPS (CONTINUED)
Step Five Step Six
• Create and present full layout and/or e- • Develop final electronic files for print, or
design coding for web
• Final execution and management of products
(website launch, launch media campaign,
exhibit built, print pieces to printer, ads
placed, press releases sent, etc.)

21. HOW MUCH DOES IT COST?
 It depends on what you want
 Bundling projects will save you money
 Itemizing each project will cost you more
 The cost range for branding is broad and will be determined based on scope of work
 D o n ’ t b u y l o w b i d ! Yo u g e t w h a t y o u p a y f o r a s i n a n y o t h e r i n d u s t r y o r s e r v i c e

22. THANKS
E-mail: ax.tantawy@gmail.com - mustafa.hamalawi@gmail.com
Mobile : (+2) 010 74 20 147 - (+2) 010 55 320 11 22