The document proposes three options for developing a new brand identity for SciTech. Option 1 simplifies the SciTech name to ST and combines it with Tetris block styles in a modern, colorful logo. Option 2 explores creating artistic shapes from a single paper to represent SciTech. Option 3 focuses on connecting technology and science globally through elements like genes and chemicals in the logo. Mood boards and concepts are presented for each option.

1. SciTech
Brand development Proposal
Options for new identity
.O Projects | Scitech Brand Development Proposal
25, June 2013

2. We are poposing three options
we will focus on the mail SciTech brand name to creat a new logo
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3. O pti
on
#
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Opt
io n
covering all aspects to reach
our objectives
#
3
on
2
1
we are building blocks to
reach our goals
O p ti
when technology
connected with science
over the world
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4. O p ti
on
#
1
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5. O p ti
on
#
1
we are building blocks to
reach our goals
inspired from the tetrus blocks
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6. O p ti
on
#
1
we are building blocks to
reach our goals
inspired from the tetrus blocks
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7. O p ti
on
#
1
we are building blocks to
reach our goals
inspired from the tetrus blocks
•
•
•
•
•
•
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Creative
Connective
Formation
Integration
Safe
Know-how
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8. Option #
1
Mood Board
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9. Option #
1
simplify scitech to ST
Scitech
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ST
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10. Option #
1
MIX ST with tetres
ST
+
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=
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11. Option #
1
tetrus style ST
+
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New
rearrangment
=
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12. Option #
1
+
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innovative
modern style
+
future color
=
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13. Option #
1
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14. Option #
1
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15. Option #
1
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16. Option #
1
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17. Option #
1
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18. Option #
1
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19. Option #
1
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20. O p ti
on
#
2
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21. O p ti
on
#
2
covering all aspects to reach
our objectives
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22. Option #
2
from a single paper we can create
anything
this needs innovation and creativity
to create a great artistic shape
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23. Option #
2
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24. Option #
2
ST
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25. Option #
2
T
S
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26. Option #
2
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27. Option #
2
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28. Option #
2
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29. Option #
2
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30. Option #
2
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31. O pt
ion
#
3
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32. O pt
ion
#
3
when technology connected
with science over the world
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33. Option #
2
Gene +
connect +
New life +
chemicals +
containus
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34. Option #
3
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35. Option #
3
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36. Option #
3
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37. Option #
3
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38. Option #
3
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39. Option #
3
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40. Thanks and good luck
Tantawy
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