This document outlines key concepts and objectives in advertising and marketing. The objectives are to understand how technology is changing the industry, how advertisers target audiences, and representation in advertising. Key concepts defined include marketing, advertising, consumers, sales promotion, public relations, brands, media space, representation, stereotyping, viral advertising, and direct marketing.

1. advertising and marketing

2. lesson objectives

3. one
Understand key concepts in
advertising and marketing

4. two
Understand how technology
is changing the advertising
and marketing industry

5. three
Understand how
advertisers target
particular audiences

6. four
Understand representation
in the advertising and
marketing

7. key concepts

8. marketing is a process of
making customers aware of
products, services and
ideas in hope that they will
buy it.

9. advertising is how the
marketing message is
delivered to consumers.

10. consumers are the people
who buy the product that is
being advertised.

11. sales promotion is when a
product is being offered at a
reduced price, buy one get
one free or contains a free
gift when you purchase it.

12. public relations is a
marketing technique where
an event is held, for example
press conference or launch
party to promote the product.

13. brand is a particular type of
product. For example, levi
jeans.

14. media space is a space in
newspapers, magazines, tv,
radio or online where
advertising can be placed.

15. representation is how
people, places or ideas are
represented or portrayed to
audiences.

16. stereotyping is grouping
together according to simple
shared characteristics,
without allowing for any
individual uniqueness.

17. viral advertising is when
adverts are spread through
email or social media at no
cost.

18. direct marketing is when
the marketing message is
communicated straight to
consumer.