14. Advertising and marketing
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This document outlines key concepts and objectives in advertising and marketing. The objectives are to understand how technology is changing the industry, how advertisers target audiences, and representation in advertising. Key concepts defined include marketing, advertising, consumers, sales promotion, public relations, brands, media space, representation, stereotyping, viral advertising, and direct marketing.
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Group 4 (TLE-Promotion)
Promotion involves communicating with the public to influence purchasing decisions and includes advertising, publicity, and sales promotion. The goals of promotion are to create product awareness, provide information to influence customers, and increase market share. Effective promotional strategies consider the promotional goals, types of promotion to use, desired customer effects, and costs versus benefits of different promotional options.
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The document discusses promotion and the elements of a promotion mix. It focuses on advertising as an element. Advertising is defined as a paid, impersonal form of communication used to promote goods and services. The promotion mix refers to the combination of promotional tools like advertising, sales promotion, personal selling, and publicity that an organization uses. Advertising creates brand awareness among consumers but can also confuse buyers and add unnecessary costs.
Promotion Mix
A company communicates with customers through various tools in its promotion mix, including advertising, sales promotion, personal selling, and publicity. The factors that guide a marketer's selection of promotion tools are the nature of the product market, overall marketing strategy, buyer readiness stage, and product life cycle stage. Advertising is a paid, non-personal form of promotion through media outlets. Personal selling involves one-on-one communication to make sales. Sales promotion relies on advertising, personal selling or publicity to provide temporary incentives. Publicity uses unpaid media coverage to build brand image. An effective promotion strategy creates a "hierarchy of effects" moving customers from attention, to interest, to desire, and finally to action.
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This document discusses various marketing communication tools used in integrated marketing communication (IMC), including advertising, sales promotion, publicity, personal selling, public relations, packaging, displays, and direct marketing. It provides details on each tool, such as definitions, examples, and how they are used to encourage sales. The key aspects of IMC are consistency across communication tools and understanding the target audience to influence their behaviors. Public relations are also discussed as building good relations through favorable publicity and managing reputations.
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This document discusses various promotion methods and strategies. It defines promotion as the distribution of information about brands, companies, or products and services to improve sales and profits. Promotion can take various forms, both online and offline, and is an integral part of business growth. Some effective promotional methods discussed include websites, newsletters, press releases, business cards, free items, advertising, sales promotions, direct marketing, and personal selling. The document also outlines factors to consider when selecting a promotion mix, such as the product lifecycle, market, and customer needs.
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Group 4 (TLE-Promotion)
Promotion involves communicating with the public to influence purchasing decisions and includes advertising, publicity, and sales promotion. The goals of promotion are to create product awareness, provide information to influence customers, and increase market share. Effective promotional strategies consider the promotional goals, types of promotion to use, desired customer effects, and costs versus benefits of different promotional options.
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The document discusses promotion and the elements of a promotion mix. It focuses on advertising as an element. Advertising is defined as a paid, impersonal form of communication used to promote goods and services. The promotion mix refers to the combination of promotional tools like advertising, sales promotion, personal selling, and publicity that an organization uses. Advertising creates brand awareness among consumers but can also confuse buyers and add unnecessary costs.
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A company communicates with customers through various tools in its promotion mix, including advertising, sales promotion, personal selling, and publicity. The factors that guide a marketer's selection of promotion tools are the nature of the product market, overall marketing strategy, buyer readiness stage, and product life cycle stage. Advertising is a paid, non-personal form of promotion through media outlets. Personal selling involves one-on-one communication to make sales. Sales promotion relies on advertising, personal selling or publicity to provide temporary incentives. Publicity uses unpaid media coverage to build brand image. An effective promotion strategy creates a "hierarchy of effects" moving customers from attention, to interest, to desire, and finally to action.
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Advertising is a form of mass communication paid for by a sponsor to promote products and services to consumers. It is characterized as being nonpersonal, one-directional, paid, controlled messages from an identified sponsor using mass media. The main objectives of advertising are to provoke attention, inform consumers about new products, persuade consumers in competitive markets, and remind consumers about products. Advertising plays marketing, communication, economic, and societal roles such as satisfying consumer needs, communicating between producers/retailers and consumers, stimulating sales and profits, and influencing consumption culture.
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The document classifies types of advertisements based on geography, response time, appeal, content, target audience, and intended influence. Advertisements can be local, regional, or national based on geography. They can elicit direct or indirect responses based on response time. Appeals can be emotional or factual. Content can focus on products or institutions. Target audiences can be consumers or industrial professionals. Advertising can aim to create primary or selective demand.
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Promotion refers to marketing communications used to inform and persuade customers about a company's products. The promotional mix includes advertising, public relations, personal selling, sales promotion, and direct marketing. Major promotional tools are advertising (paid non-personal promotion), sales promotion (short-term incentives), personal selling (salespeople building relationships), public relations (building a good image), and direct marketing (direct customer connections). Advertising objectives can be informative, persuasive, or reminder-based. Sales promotion uses consumer incentives to encourage immediate purchase. Personal selling involves salespeople prospecting, communicating, selling, and servicing through relationship building.
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My BBA (H) viva project on marketing.
Some slides contain animations, download to watch the whole presentation. Please share if you like it.
Feel free to give your feedback.
The promotion mix
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This document discusses advertising, including its purpose, types, advantages, disadvantages, and media choices. The key points are:
1) Advertising aims to inform potential customers about new products, persuade them to purchase a particular brand, and remind them of existing products.
2) The main types of advertising are informative, persuasive, and reminder advertisements.
3) Choosing an advertising medium depends on factors like budget, the message's complexity, the product's nature, the target market, and government policies.
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This document discusses different elements of promotional mix including publicity, public relations, personal selling, direct marketing, and integrated marketing communications (IMC). It provides definitions and examples of publicity and public relations, explaining how they are similar but also different from other promotional strategies like advertising. The key processes, functions, objectives and specialists involved in public relations are outlined. Personal selling includes identifying prospects, different sales positions, methods of personal selling and its distinctive qualities as a communication platform. Direct marketing is described as non-public, customized, up-to-date and interactive. Finally, IMC is introduced as integrating these different promotional strategies, along with some benefits and challenges of adopting an IMC approach.
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This document discusses promotion mix and kinds of promotion. It defines promotion as disseminating information about a product to communicate benefits to customers. Several promotion techniques are described, including business cards, press releases, newsletters, and websites. The main promotion tactics are identified as advertising, sales promotion, public relations, personal selling, publicity, and direct marketing. Factors that guide a marketer's promotion mix decision include the nature of the product market, overall marketing strategy, buyer readiness stage, and product life cycle stage. Each promotion tactic is briefly defined. The objectives for promotion are outlined as building awareness, creating interest, providing information, stimulating demand, and reinforcing the brand.
Advertising ppt
The document defines advertising as delivering a message about ideas, goods, and services through paid media by an identifiable sponsor. It lists the main types of advertising as print, outdoor, broadcast, covert, public service, and celebrity advertising. Print advertising involves newspapers and magazines while outdoor uses billboards and events. Broadcast includes TV, radio, and the internet. Covert places products in movies and TV. Public service raises awareness of social issues. Celebrity endorsements can increase profits. The objectives of advertising are to cause awareness, persuade, create an image, and remind.
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The promotional mix refers to the combination of different types of promotion used to keep products in customers' minds and stimulate demand. The ongoing promotional activities that make up the promotional mix include advertising, sales promotion, public relations, personal selling, and direct marketing. Each activity has its own strengths - advertising reaches large audiences with high frequency but is impersonal, while personal selling allows for feedback in building strong customer relationships.
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Advertising is a form of communication intended to persuade viewers, readers, or listeners to purchase a product or service. It usually includes the name of the brand and describes how the product or service could benefit customers. A good branding technique involves repetition of an image or name to associate the product with consumers' minds. Advertisers seek to increase consumption through branding using catchy slogans, jingles, or other creative strategies introduced in the 1940s. These strategies can be weak, mid-strength, or strong and are found in television, radio, or magazines. Strong strategies include resonance advertising, which is difficult but effective if accomplished.
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Promotion mix (tools)
This document discusses various promotion mix tools used in integrated marketing communication, including advertising, sales promotion, public relations, and personal selling. It defines each tool and outlines their objectives such as building awareness, creating interest, providing information, and stimulating demand. Advertising is defined as a paid, non-personal form of mass communication used to promote products and services. Sales promotion includes short-term incentives to encourage purchases. Public relations involves planned efforts to build goodwill through credible communications. Personal selling is direct communication between sales representatives and prospects that can lead to transactions and relationships.
Introduction to advertising & integrated marketing communication
“Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor.”
The specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its advertising and marketing objectives.
The Marketing Mix Promotion and Place
This document discusses promotion as an important part of the marketing mix. It defines promotion as using advertising, sales promotions, personal selling, direct mail, trade shows, sponsorships and public relations to inform consumers and persuade them to buy. It then lists common promotion objectives like increasing sales, raising awareness, and demonstrating product qualities. The document also discusses promotion decisions involving choosing a promotion mix and advertising approaches. It describes the role of advertising agencies in advising on promotion strategies and creating ads. Finally, it outlines factors to consider when selecting advertising media like cost, audience, and legal constraints.
Promotion Mix Vs Consumer Demand by Tolulope Ofi
This document discusses various promotion tools and their impact on consumer demand. It defines public relations, advertising, sales promotion, and personal selling. For each tool, it outlines strategies used, advantages, disadvantages and how effectiveness can be measured. The key points are: promotion tools aim to stimulate consumer demand and sales; each has short and long-term impacts; and the most effective promotion mix uses multiple tools to communicate with customers.
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Public relations involves unpaid interactions between a company and the public through media presence and employee interactions, with the goal of championing causes or calls to action. Marketing covers both paid and unpaid customer interactions, including public relations and advertising. Advertising allows companies total control over their media presence but is seen as less trustworthy since it is paid media, though it guarantees a certain level of exposure unlike unpaid public relations efforts.
About publics
This document discusses definitions and concepts related to publics in strategic communication. It defines publics as groups of people who face common problems and share information and interests in finding solutions. This is differentiated from crowds, which are large groups of diverse people in the same space, and masses, which are large groups with similar lifestyles but not shared interests. It also distinguishes publics from audiences, which are groups of people receiving the same message through media. The document outlines models for understanding the reception of messages by publics and types of publics based on their attitudes and importance to organizations. It provides examples of mapping and evaluating key publics.
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Advertising is a form of mass communication paid for by a sponsor to promote products and services to consumers. It is characterized as being nonpersonal, one-directional, paid, controlled messages from an identified sponsor using mass media. The main objectives of advertising are to provoke attention, inform consumers about new products, persuade consumers in competitive markets, and remind consumers about products. Advertising plays marketing, communication, economic, and societal roles such as satisfying consumer needs, communicating between producers/retailers and consumers, stimulating sales and profits, and influencing consumption culture.
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The document classifies types of advertisements based on geography, response time, appeal, content, target audience, and intended influence. Advertisements can be local, regional, or national based on geography. They can elicit direct or indirect responses based on response time. Appeals can be emotional or factual. Content can focus on products or institutions. Target audiences can be consumers or industrial professionals. Advertising can aim to create primary or selective demand.
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Promotion refers to marketing communications used to inform and persuade customers about a company's products. The promotional mix includes advertising, public relations, personal selling, sales promotion, and direct marketing. Major promotional tools are advertising (paid non-personal promotion), sales promotion (short-term incentives), personal selling (salespeople building relationships), public relations (building a good image), and direct marketing (direct customer connections). Advertising objectives can be informative, persuasive, or reminder-based. Sales promotion uses consumer incentives to encourage immediate purchase. Personal selling involves salespeople prospecting, communicating, selling, and servicing through relationship building.
Essence of advertising in promotion mix
My BBA (H) viva project on marketing.
Some slides contain animations, download to watch the whole presentation. Please share if you like it.
Feel free to give your feedback.
The promotion mix
A combination of promotion tools used to reach the target market & fulfill the organization’s overall goals
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This document discusses advertising, including its purpose, types, advantages, disadvantages, and media choices. The key points are:
1) Advertising aims to inform potential customers about new products, persuade them to purchase a particular brand, and remind them of existing products.
2) The main types of advertising are informative, persuasive, and reminder advertisements.
3) Choosing an advertising medium depends on factors like budget, the message's complexity, the product's nature, the target market, and government policies.
Publicity,Public relations,Personal Selling, IMC
This document discusses different elements of promotional mix including publicity, public relations, personal selling, direct marketing, and integrated marketing communications (IMC). It provides definitions and examples of publicity and public relations, explaining how they are similar but also different from other promotional strategies like advertising. The key processes, functions, objectives and specialists involved in public relations are outlined. Personal selling includes identifying prospects, different sales positions, methods of personal selling and its distinctive qualities as a communication platform. Direct marketing is described as non-public, customized, up-to-date and interactive. Finally, IMC is introduced as integrating these different promotional strategies, along with some benefits and challenges of adopting an IMC approach.
Promotionmixppt
This document discusses promotion mix and kinds of promotion. It defines promotion as disseminating information about a product to communicate benefits to customers. Several promotion techniques are described, including business cards, press releases, newsletters, and websites. The main promotion tactics are identified as advertising, sales promotion, public relations, personal selling, publicity, and direct marketing. Factors that guide a marketer's promotion mix decision include the nature of the product market, overall marketing strategy, buyer readiness stage, and product life cycle stage. Each promotion tactic is briefly defined. The objectives for promotion are outlined as building awareness, creating interest, providing information, stimulating demand, and reinforcing the brand.
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The document defines advertising as delivering a message about ideas, goods, and services through paid media by an identifiable sponsor. It lists the main types of advertising as print, outdoor, broadcast, covert, public service, and celebrity advertising. Print advertising involves newspapers and magazines while outdoor uses billboards and events. Broadcast includes TV, radio, and the internet. Covert places products in movies and TV. Public service raises awareness of social issues. Celebrity endorsements can increase profits. The objectives of advertising are to cause awareness, persuade, create an image, and remind.
The promotion mix
The promotional mix refers to the combination of different types of promotion used to keep products in customers' minds and stimulate demand. The ongoing promotional activities that make up the promotional mix include advertising, sales promotion, public relations, personal selling, and direct marketing. Each activity has its own strengths - advertising reaches large audiences with high frequency but is impersonal, while personal selling allows for feedback in building strong customer relationships.
Advertising
Advertising is a form of communication intended to persuade viewers, readers, or listeners to purchase a product or service. It usually includes the name of the brand and describes how the product or service could benefit customers. A good branding technique involves repetition of an image or name to associate the product with consumers' minds. Advertisers seek to increase consumption through branding using catchy slogans, jingles, or other creative strategies introduced in the 1940s. These strategies can be weak, mid-strength, or strong and are found in television, radio, or magazines. Strong strategies include resonance advertising, which is difficult but effective if accomplished.
Advertising management
Explanation about advertising management, campaign management steps, objectives and research procedure
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The document discusses the 7 tools of a marketing communication mix - advertising, sales promotion, public relations, events/experiences, direct marketing, word-of-mouth marketing, and personal selling. It also outlines 3 key factors to consider when setting a communication mix: the type of market, the buyer-readiness stage, and the product life cycle stage. The goal is to effectively promote a company or its products to targeted customers using the right combination of the 7 communication tools.
Promotion mix (tools)
This document discusses various promotion mix tools used in integrated marketing communication, including advertising, sales promotion, public relations, and personal selling. It defines each tool and outlines their objectives such as building awareness, creating interest, providing information, and stimulating demand. Advertising is defined as a paid, non-personal form of mass communication used to promote products and services. Sales promotion includes short-term incentives to encourage purchases. Public relations involves planned efforts to build goodwill through credible communications. Personal selling is direct communication between sales representatives and prospects that can lead to transactions and relationships.
Introduction to advertising & integrated marketing communication
“Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor.”
The specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its advertising and marketing objectives.
The Marketing Mix Promotion and Place
This document discusses promotion as an important part of the marketing mix. It defines promotion as using advertising, sales promotions, personal selling, direct mail, trade shows, sponsorships and public relations to inform consumers and persuade them to buy. It then lists common promotion objectives like increasing sales, raising awareness, and demonstrating product qualities. The document also discusses promotion decisions involving choosing a promotion mix and advertising approaches. It describes the role of advertising agencies in advising on promotion strategies and creating ads. Finally, it outlines factors to consider when selecting advertising media like cost, audience, and legal constraints.
Promotion Mix Vs Consumer Demand by Tolulope Ofi
This document discusses various promotion tools and their impact on consumer demand. It defines public relations, advertising, sales promotion, and personal selling. For each tool, it outlines strategies used, advantages, disadvantages and how effectiveness can be measured. The key points are: promotion tools aim to stimulate consumer demand and sales; each has short and long-term impacts; and the most effective promotion mix uses multiple tools to communicate with customers.
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Kimnams Kids
Website: http://kimnams.vn & http://quanaotreemdep.vn
Fanpage: https://www.facebook.com/banbuonquanaotreemhanthuyen/
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Public relations involves unpaid interactions between a company and the public through media presence and employee interactions, with the goal of championing causes or calls to action. Marketing covers both paid and unpaid customer interactions, including public relations and advertising. Advertising allows companies total control over their media presence but is seen as less trustworthy since it is paid media, though it guarantees a certain level of exposure unlike unpaid public relations efforts.
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This document discusses definitions and concepts related to publics in strategic communication. It defines publics as groups of people who face common problems and share information and interests in finding solutions. This is differentiated from crowds, which are large groups of diverse people in the same space, and masses, which are large groups with similar lifestyles but not shared interests. It also distinguishes publics from audiences, which are groups of people receiving the same message through media. The document outlines models for understanding the reception of messages by publics and types of publics based on their attitudes and importance to organizations. It provides examples of mapping and evaluating key publics.
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This document defines and compares public relations (PR), marketing, and advertising. PR involves establishing favorable relationships with the public through methods and activities. Marketing encompasses buying and selling products and services, and includes PR and advertising. Advertising specifically calls public attention to products and services. While all three communicate with the public, PR utilizes earned media credibility while advertising relies on paid media. Their functions also differ, with marketing focusing on activities like financing, PR on media and community relations, and advertising on branding and persuasion.
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This document discusses the key differences between marketing, advertising, and public relations (PR) as resources that businesses can use to connect with consumers. Marketing encompasses all activities associated with buying and selling products and services, including promotions, events, and maintaining customer relationships. Advertising involves paid announcements to call attention to products and services. PR is focused on building positive relationships with the public through unpaid media coverage. While related, advertising is paid media exposure, while PR aims to earn trust and coverage through communication.
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The difference between PR and advertising. Helping students decide.
The document discusses the differences and similarities between advertising and public relations (PR). While advertising focuses on brand awareness and paid media like commercials and print ads, PR aims to build reputation and trust through earned media coverage. However, the lines are blurring as both fields create content, leverage owned media, and measure impact across traditional and social platforms. The document uses examples from companies like P&G, BP, and Century 21 to illustrate how advertising and PR strategies can overlap or be used together.
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Public opinion polling has played an important role in American democracy since its founding. Early forms of polling included straw polls conducted at polling places and surveys in newspapers. Abraham Lincoln recognized the importance of understanding public opinion as president. The rise of social sciences in the early 20th century led to the development of modern opinion polling. George Gallup established scientific polling methods through his American Institute of Public Opinion in 1936. Subsequent presidents like FDR, Truman, Eisenhower, Clinton, and Bush all utilized polling to varying degrees to inform their electoral and policy decisions. There are different types of polls including national polls, campaign polls, exit polls, and pseudo polls which are not scientifically conducted. It is important for the public to scrutinize polling
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This document summarizes the key differences between public relations (PR), journalism, and marketing. It notes that PR involves managing relationships with various publics through targeted messaging, while journalism involves objective reporting to gather and share information with the public. PR professionals strategically inform specific audiences using various communication channels, while journalists decide what information to share more broadly through traditional media outlets. The document then provides an example of Red Bull's integrated marketing communications approach which combines advertising, PR, sales promotions and other tactics to build their brand across audiences.
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This document discusses key factors that influence and shape public opinion, including environmental factors, attitudes, values, mass media, interest groups, government, opinion leaders, and public opinion polling. It explains that public opinion is constantly evolving as people's opinions are formed and revised on various public issues, figures, and organizations. Opinion leaders and different groups play important roles in framing issues and attempting to sway public opinion.
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The document discusses various aspects of promotion mix, including the key elements of promotion mix such as advertising, sales promotion, public relations, and personal selling. It defines these elements and provides examples. The objectives of promotion are also outlined as building awareness, creating interest, providing information, and stimulating demand. Factors that guide selection of promotion mix include the nature of the product market, overall marketing strategy, buyer readiness stage, and product life cycle stage.
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Integrated marketing communications is an approach where different communication modes work together to create a seamless experience for customers. The goal is to make advertising, sales promotion, public relations, direct marketing, online communications, and social media reinforce a unified brand message rather than work in isolation. Components include corporate image, branding, media selection, promotional tools, customer relationship management, and consistent messaging across all channels. Tools that are part of an IMC plan include advertising, sales promotion, direct marketing, personal selling, and public relations activities. The unified approach is important as it allows a brand to communicate effectively to a large audience at a minimal cost while also maintaining long-term customer relationships.
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Advertising is a form of communication used to persuade audiences to take action regarding products, services, or ideas. The goal is typically to increase sales or brand awareness. Advertising messages are paid for by sponsors and presented through various media channels. It aims to influence consumer purchasing behaviors and thoughts. Advertising provides information to consumers and promotes brands in an effort to associate certain qualities with products in consumers' minds. Its primary purpose is to sell products, services, or ideas.
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Communication involves the passing of information from a sender to a receiver. The communication process includes encoding a message, selecting a channel to transmit the message through, and the receiver decoding the message. Noise can interfere with the message being received correctly. Feedback from the receiver to the sender completes the process. Integrated marketing communications coordinates various promotional elements to provide clarity and maximum impact. Consumer behavior research examines how people search for, select, purchase, use, and dispose of products and services. Advertising is a paid, non-personal form of communication used to promote an organization, product, service or idea. Its goals are to create brand awareness and influence consumers.
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This document discusses promotion and the promotional mix. It defines promotion as communication with customers and middlemen to facilitate sales. The promotional mix includes advertising, personal selling, sales promotion, and publicity. Advertising is paid mass communication from an identified sponsor, while personal selling involves direct contact. Sales promotion uses short-term incentives. Publicity is unpaid communication in mass media. The importance, objectives, and methods of each element are described. An effective promotional strategy balances these tools based on product, customers, budget, and other factors.38589161 advertising-effectiveness-research-project 2
This document discusses advertising, including its objectives, types, and benefits. It defines advertising as a paid form of non-personal communication used to promote an organization, product, service, or idea. The objectives of advertising include introducing new products, building brand preference, and reminding customers to purchase a product. Advertising can be classified as product advertising, which promotes specific goods/services, or institutional advertising, which aims to build goodwill. Some benefits are lower prices due to increased production, stimulating demand, and reducing distribution expenses.
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Advertising is a paid form of communication used to promote products, services, and ideas. It aims to inform or influence people through messages sponsored by those sending them. Advertising can have different objectives like creating awareness, persuading people, or reminding them. It works best when it builds connections with prospects through relevant solutions and credibility. Common advertising tools include print, television, radio, telemarketing, and digital channels like websites and social media.
Advertising
The document discusses advertising, including its definition, evolution, objectives, types, and characteristics. Some key points:
- Advertising is a form of paid, non-personal promotion used to influence buying behavior and promote products/services. It has evolved from early forms like signboards to modern mass media advertising enabled by printing technology.
- The main objectives of advertising are to inform potential customers, persuade them, and remind existing customers. Major types include product, institutional, and local/national advertising.
- Characteristics include it being a tool for promotion, non-personal communication, requiring payment, having wide applicability, and using various media channels. Advertising aims to achieve business goals like increased sales and brand
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14. Advertising and marketing
- 3. one Understand key concepts in advertising and marketing
- 4. two Understand how technology is changing the advertising and marketing industry
- 5. three Understand how advertisers target particular audiences
- 6. four Understand representation in the advertising and marketing
- 7. key concepts
- 8. marketing is a process of making customers aware of products, services and ideas in hope that they will buy it.
- 9. advertising is how the marketing message is delivered to consumers.
- 10. consumers are the people who buy the product that is being advertised.
- 11. sales promotion is when a product is being offered at a reduced price, buy one get one free or contains a free gift when you purchase it.
- 12. public relations is a marketing technique where an event is held, for example press conference or launch party to promote the product.
- 13. brand is a particular type of product. For example, levi jeans.
- 14. media space is a space in newspapers, magazines, tv, radio or online where advertising can be placed.
- 15. representation is how people, places or ideas are represented or portrayed to audiences.
- 16. stereotyping is grouping together according to simple shared characteristics, without allowing for any individual uniqueness.
- 17. viral advertising is when adverts are spread through email or social media at no cost.
- 18. direct marketing is when the marketing message is communicated straight to consumer.