This document discusses newspapers and their target audiences. It identifies four key lesson objectives: 1) different types of newspapers and their audiences, 2) how audiences are targeted, 3) codes and conventions used in media, and 4) changes brought by technology. There are two main types of newspapers - broadsheets and tabloids - which generally target different demographics. Broadsheets are associated with higher-income readers while tabloids target less affluent audiences. The language and layout of newspapers, including headlines, images and story selection, are designed to attract particular readership groups.

1. newspapers

2. lesson objectives

3. one
Identify different types of
newspapers and their
target audiences.

4. two
Understand how audiences
are targeted and retained
by media organisations.

5. three
Know different codes and
conventions used by media
organisations.

6. four
Understand the changes in
media brought by
technology.

7. Newspapers and audiences

8. circulation
The number of copies of a
newspapers which are
sold.

9. readership
The number of people who
read the newspaper. This is
usually higher than
circulation.

10. There are two main types of
newspapers. They are
divided into broadsheets
and tabloids.

11. This definition was based on
the the size of the paper they
used, with broadsheets being
much larger than tabloids.

12. Only few papers use the
largest format. Most
broadsheets are now a
compact size. Nevertheless
the term has stuck.

13. There are also
generalisations about who
reads each sort of paper which
are based on audience
research.

14. broadsheets are associated
with people in well-paid jobs
who represent an upmarket
demographics.

15. tabloids are associated with
less well-off readers, or a
downmarket demographics.

16. broadsheets
Newspapers printed in a
large format. They are
considered to be more serious
in content than tabloids.

17. broadsheets have higher
news content, usually
higher prices for each copy
and lower circulation figures
than tabloids.

18. the times
The oldest of all the dailies.
It used to have the reputation
of being the voice of the
ruling classes.

20. The daily telegraph
Is the broadsheet with the
highest circulation. It is a
supporter of the Conservative
Party.

22. the guardian
Is usually described as a
liberal or left-wing paper.

24. the independent
Is the newest of all the
dailies and intended to be
independent of any one
political party’s view.

26. the financial times
Is the only national daily to be
printed on pink paper. It
reports mainly on business
and economic news.

28. tabloids
Newspapers with pages half
the size of broadsheets. They
are usually more highly
illustrated.

29. daily express
One of the first papers to feature
gossip, sports and women’s
articles. It was also the first
newspaper in Britain to have a
crossword.

31. daily mail
The only British newspaper
whose female readers
constitute more than 50% of its
demographic.

33. daily mirror
Originally aimed at the
middle class reader, it was
converted into a working
class newspaper to reach a
larger audience.

35. daily star
Its cover price has declined
over the years in order to
compete with its rival the sun.

37. the sun
Has the largest circulation
of any daily newspaper in
the united kingdom.

39. newspaper language

40. the language of a
newspaper is not just words
that appear in them.

41. It includes pictures that are
used, different font styles
and sizes in text and
headings, and the layout of
the page.

42. the copy
Is written by journalists
called reporters. They need
to get across the maximum
amount of information in the
shortest possible time.

43. the pictures
Photographs play an
important part in the whole
look of a newspaper,
especially the front page.

44. captions
The caption that goes with a
photograph is also
important because it can
anchor the meaning.

45. captions
They try to push the reader
towards one angle by
providing an interpretation
for them.

46. headlines
It is the headline that will
draw the reader to
purchase the newspaper.

47. layout
When all the copy is written
and all photographs have been
chosen, the final layout of the
front cover can then be decided.

48. the news selection process

49. Every story and item of news
you read in a paper or on a
website, hear on the radio or
see on television, has a
source.

50. In an age of 24-hour rolling
news, it is easy to imagine
that all news journalists
rush around the globe, chasing
action-packed stories.

51. Most journalists, particularly
those working on local
newspapers, will spend their
time researching news stories
from behind their desk.

52. journalists get their
stories from a variety of
sources:

53. news agencies
such as the press
association or reuters
which supply news from all
over the world.

54. reporters
the bbc has the biggest
range of reporters based
all over the globe.

55. reporters
The smaller the
organisation, the fewer
reporters there are to cover
events.

56. from each other
Foreign television, the
national press and radio all
provide stories.

57. freelance journalists
may approach A newspaper
with a story, or may be
commissioned to research
one.

58. processed news
This is gathered from items
such as press releases,
police and local
authorities.

59. With so many sources of
news, there are far more
stories that can be included
in the papers.

60. newspaper editors select
the news by considering
which audience a news
story will appeal to.