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Putting "public" back into PR: Public Relations in a 'new normal' world
- 1. Putting the ‘Public’ back into Public Relations: Public Relations in a ‘new normal’ world Ashwani Singla Chief Executive, Genesis Burson-Marsteller Blog : www.reputare.in | Profile : www.genesisbm.in/leadership-team.html www.facebook.com/ashwanisingla www.twitter.com/ashsingla www.linkedin.com/in/ashwani
- 2. The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people . Of course, the means and methods of accomplishing these ends have changed as society has changed. - Edward Bernays “ ”
- 5. THE RISE OF ASIA
- 7. A sneeze will be a storm
- 12. The government becoming a referee
- 14. The rise of ‘Middle India’
- 18. Business has to be a “ Force of Good”
- 21. ‘ The Twogs’ are not alone
- 22. Online vigilantes to news makers
- 23. information & influence Conversations without borders are source of
- 24. The new colour of money
- 25. Volatile markets
- 26. Performance driver will be results & returns
- 28. Reputation is a Differentiator More than ever before
- 29. We have to CHANGE
- 30. 1. What to do 2. What to say 3. How to say
- 31. Ashwani Singla CEO, Genesis Burson-Marsteller Chimes, 61, Sector -44 | Gurgaon 122 003 | Haryana, India | www.genesisbm.in ashwani.singla@bm.com | Mobile : + 91 98110-75843 | Tel Dir: +91 124 441-7602 Tel PBX: + 91 124 441 7600 | Fax : + 91 124 408-6663 Blog : www.reputare.in | Facebook : www.facebook.com/ashwanisingla Linkedin : www.linkedin.com/in/ashwani | Profile : www.genesisbm.in/leadership-team.html Twitter: www.twitter.com/ashsingla