This document discusses magazines and the magazine industry in the UK. It covers four lesson objectives: understanding changes in the UK magazine industry, identifying types of magazines and audiences, analyzing magazine covers and conventions, and understanding representation in magazines. The UK magazine industry is worth over £4 billion but print sales are declining as digital editions grow. Magazines target both general and specialist audiences and employ codes like mastheads, cover photos, and strap lines to attract readers.

1. magazines

2. lesson objectives

3. one
Understand the changes
magazine industry in the
UK is going through.

4. two
Identify types of magazines
and their audiences.

5. three
Analyse magazine covers
and identify different codes
and conventions.

6. four
Understand how different
people are represented in
magazines.

7. magazine industry in the UK

8. the magazine industry in the
UK is very competitive and
is worth more than £4 billion.

9. There are almost 3000 titles
aimed at consumer groups,
and over 500 aimed at
businesses.

10. 75% of the uk population
enjoy magazine content
annually.

11. Yet Britain’s consumer
magazines lost nearly 1m
print sales in the first
half of this year.

12. total sales of print titles
fell 4.4% compared with
the previous six months.

13. total sales of magazines
came in at 21.2m copies.

14. digital editions - usually
replica of the print magazine
- were just 396,000.

15. nme
weekly
circulation
fell to
28% from
a year ago.

16. Despite the fall nme reached
3.6 million people across all
platforms, print and
digital, including its website.

17. Traffic on the nme website
grew 85%. Nearly 40% of
its online audience now
reading on mobile.

18. types of magazines

19. general interest
magazines appeal to large
audiences.

20. children’s

21. teens

22. women’s

23. men’s

24. specialist magazines have
smaller audiences as the
focus on specific areas of
interest.

25. biking

26. gaming

27. golf

28. photography

29. home interiors

30. film

31. science and technology

32. magazines audiences

33. Of all print media,
magazines have the most
specialised audiences.

34. There are often several
magazines produced by
different publishers that
target similar groups of
consumers.

35. magazines codes & conventions

36. masthead
main
cover
line
pug
strap
line
cover lines
cover
photo
bar code
and price

37. masthead
The masthead is the title block of
the magazine. It is usually the
most eye catching convention
on the cover page.

38. cover photo
The cover photo creates a
connection between the
reader and the magazine.

39. strap line
Its aim is to entice the reader
to look inside the magazine.

40. main cover line
The main cover line anchors
the main image to its
meaning.

41. other cover lines
Give the reader an idea on
other content of the current
issue of the magazine.

42. pUG
Free gifts or competitions
offered to the readers.

43. bar code and price
Usually positioned at the
bottom along with date,
edition, issue number, price
and website.