This document summarizes the key differences between public relations (PR), journalism, and marketing. It notes that PR involves managing relationships with various publics through targeted messaging, while journalism involves objective reporting to gather and share information with the public. PR professionals strategically inform specific audiences using various communication channels, while journalists decide what information to share more broadly through traditional media outlets. The document then provides an example of Red Bull's integrated marketing communications approach which combines advertising, PR, sales promotions and other tactics to build their brand across audiences.

1. Advertising vs. PR vs. Marketing

10. Red Bull: an Awesome Example of Integrated Marketing Communication

16. Technology changes communication everyday.

17. Share & Engage