Text 100 Global Blogger Survey Report FinalText100
In what is believed to be the first global survey of its kind, Text 100 has examined the communications / PR preferences of chiefly technology, business and lifestyle bloggers across the globe.
Updated - Has PR Been Slow to Adapt to New Media?Erica Myers
This presentation was designed to address the issues PR practitioners and their clients are facing within new media. I've added a bit more information for 2010.
Social Media For The Public Sector - Social Media introPCM creative
3rd December 2009, East Midlands Conference Centre (EMCC)
Social media is the latest hot topic up for debate, especially in the workplace. Facebook, Twitter, LinkedIn, Blogging, the list goes on. But what exactly is it? And how can your organisation use it to communicate and engage with stakeholders.
Social Media for the Public Sector is brought to you by Connected Nottingham, a brand initiative developed by Accelerate Nottingham which brings together and celebrates partner’s achievements within the technology agenda in the Nottingham conurbation and the county of Nottinghamshire.
This exciting FREE workshop, hosted in the East Midlands Conference Centre’s Gallery will:
Provide an overview of social media platforms and tools
Explore how social media can be utilised to inform, consult, debate and engage with your community
Ask the experts and hear first hand case studies from orgainsations in the public sector
Hear from:
Caron Lyon- PCM Creative, a local expert and a regular speaker on the national circuit on Social Media.
Simon Wakeman- Freelance communications consultant and Head of Communications and Marketing at Medway Council. A well-known and respected communicator, Simon is recognised as a leading member of a new generation of public sector communicators that is equally comfortable working across traditional communications channels and emerging online channels.
Chief Inspector Mark Payne, Head of West Midlands Police Press and Public Relations Department. West Midlands Police, the second largest Police Force in the UK has made a significant investment into social media. Launching across a series of social media platforms the force has seen many benefits of social media, particularly around community engagement.
Text 100 Global Blogger Survey Report FinalText100
In what is believed to be the first global survey of its kind, Text 100 has examined the communications / PR preferences of chiefly technology, business and lifestyle bloggers across the globe.
Updated - Has PR Been Slow to Adapt to New Media?Erica Myers
This presentation was designed to address the issues PR practitioners and their clients are facing within new media. I've added a bit more information for 2010.
Social Media For The Public Sector - Social Media introPCM creative
3rd December 2009, East Midlands Conference Centre (EMCC)
Social media is the latest hot topic up for debate, especially in the workplace. Facebook, Twitter, LinkedIn, Blogging, the list goes on. But what exactly is it? And how can your organisation use it to communicate and engage with stakeholders.
Social Media for the Public Sector is brought to you by Connected Nottingham, a brand initiative developed by Accelerate Nottingham which brings together and celebrates partner’s achievements within the technology agenda in the Nottingham conurbation and the county of Nottinghamshire.
This exciting FREE workshop, hosted in the East Midlands Conference Centre’s Gallery will:
Provide an overview of social media platforms and tools
Explore how social media can be utilised to inform, consult, debate and engage with your community
Ask the experts and hear first hand case studies from orgainsations in the public sector
Hear from:
Caron Lyon- PCM Creative, a local expert and a regular speaker on the national circuit on Social Media.
Simon Wakeman- Freelance communications consultant and Head of Communications and Marketing at Medway Council. A well-known and respected communicator, Simon is recognised as a leading member of a new generation of public sector communicators that is equally comfortable working across traditional communications channels and emerging online channels.
Chief Inspector Mark Payne, Head of West Midlands Police Press and Public Relations Department. West Midlands Police, the second largest Police Force in the UK has made a significant investment into social media. Launching across a series of social media platforms the force has seen many benefits of social media, particularly around community engagement.
Crisis Communication Simulation Exercise [Freberg]Karen Freberg
This was the crisis simulation exercise I provided instead of a midterm for my graduate crisis communications class [#FrebergGrads] at the University of Louisville.
I was talking to a few businesses and realized that even when they are doing a lot of B2C, and > S$20MM in revenue, they are still not on social media. So this is a simple introduction on why you should get on social media. (Updated since 2 years back)
Winning at Social - 4 Steps to Enhance Your Social Media StrategyEvgeny Tsarkov
Winning at Social - 4 Steps to Enhance Your Social Media Strategy (by MarketingCloud)
Победить в социальных медиа - 4 шага к расширению вашей стратегии работы в социальных медиа
Social Media for building a pipeline for health professionsDan Cohen
How do we use social media build a pipeline for a diverse health workforce? It starts with you - your network, your engagement with the social media tools that make that process easier. Oh, and use it to engage your peers, not so much the students. You'll get more done.
5 Easy Steps to Social Media progress for your Non-Profit - Presented to Oakl...Dan Cohen
Five Social Media steps to take right now for your non-profit organization
Program sponsored by CARD - Collaborating Agencies Responding to Disaster & the Alameda County Public Health Department
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
The Impact of Social Media on Public RelationsMorgan Drdak
As organizations embrace social media as a marketing tool, they must understand that it is also a communication forum that will impact their public relations. This presentation is part of a lesson plan designed for a Mass Communications course addressing theories and practice of organization-stakeholder communication.
The Social Media Leap (ESOMAR, Berlin 2010).Gavin Klose
Presentation slides of "The Social Media Leap" research paper delivered at ESOMAR WM3 World Research Conference, Berlin 19 October, 2010.
Paper and presentation by Dr Karen Nelson-Field (UniSA, Ehrenberg-Bass Institute) and Gavin Klose (Australian innovation agency, Fusion). The paper explores social media marketing current practice and provides nine recommendations for best practice for industry.
A quick slideshow explicating the differences between three terms often used interchangeably, but have very different meanings and objectives.
*Scholastic endeavor*
Public Relations, Publicity and Corporate Advertising explained through examplesManeesh Garg
Based on chapter 17 - "Public relations, publicity and corporate advertising" of book "Advertising and Promotion" published by Tata Mc Graw Hill.
To get a copy of this presentation, share your views about the document with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new uploads don't forget to press the "FOLLOW" and "LIKE" button. You can also mail me at manigarg21@gmail.com
Crisis Communication Simulation Exercise [Freberg]Karen Freberg
This was the crisis simulation exercise I provided instead of a midterm for my graduate crisis communications class [#FrebergGrads] at the University of Louisville.
I was talking to a few businesses and realized that even when they are doing a lot of B2C, and > S$20MM in revenue, they are still not on social media. So this is a simple introduction on why you should get on social media. (Updated since 2 years back)
Winning at Social - 4 Steps to Enhance Your Social Media StrategyEvgeny Tsarkov
Winning at Social - 4 Steps to Enhance Your Social Media Strategy (by MarketingCloud)
Победить в социальных медиа - 4 шага к расширению вашей стратегии работы в социальных медиа
Social Media for building a pipeline for health professionsDan Cohen
How do we use social media build a pipeline for a diverse health workforce? It starts with you - your network, your engagement with the social media tools that make that process easier. Oh, and use it to engage your peers, not so much the students. You'll get more done.
5 Easy Steps to Social Media progress for your Non-Profit - Presented to Oakl...Dan Cohen
Five Social Media steps to take right now for your non-profit organization
Program sponsored by CARD - Collaborating Agencies Responding to Disaster & the Alameda County Public Health Department
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
The Impact of Social Media on Public RelationsMorgan Drdak
As organizations embrace social media as a marketing tool, they must understand that it is also a communication forum that will impact their public relations. This presentation is part of a lesson plan designed for a Mass Communications course addressing theories and practice of organization-stakeholder communication.
The Social Media Leap (ESOMAR, Berlin 2010).Gavin Klose
Presentation slides of "The Social Media Leap" research paper delivered at ESOMAR WM3 World Research Conference, Berlin 19 October, 2010.
Paper and presentation by Dr Karen Nelson-Field (UniSA, Ehrenberg-Bass Institute) and Gavin Klose (Australian innovation agency, Fusion). The paper explores social media marketing current practice and provides nine recommendations for best practice for industry.
A quick slideshow explicating the differences between three terms often used interchangeably, but have very different meanings and objectives.
*Scholastic endeavor*
Public Relations, Publicity and Corporate Advertising explained through examplesManeesh Garg
Based on chapter 17 - "Public relations, publicity and corporate advertising" of book "Advertising and Promotion" published by Tata Mc Graw Hill.
To get a copy of this presentation, share your views about the document with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new uploads don't forget to press the "FOLLOW" and "LIKE" button. You can also mail me at manigarg21@gmail.com
Putting "public" back into PR: Public Relations in a 'new normal' worldashsingla
Ashwani's presentation at the exchange4India's PR and Corporate Communication Summit, New Delhi, May 21, 2010 Putting 'public' back into PR: pubic relations in a new normal world
The difference between PR and advertising. Helping students decide.edward boches
A simplistic overview of the difference between PR and advertising and the ways in which the two are actually bleeding into each other's territory. Presentation for freshman and sophomores at BU's College of Communication.
Integrated Marketing Communications has blurred the lines between marketing, advertising and public relations.
This presentations identifies the roles of each, as well as, the differences between each aspect of a marketing strategy.
Week Six Lecture Welcome to the world of public relations!.docxalanfhall8953
Week Six Lecture
Welcome to the world of public relations! Just what is public relations? Is it advertising? Is it marketing? Is it community activities or crisis management? What do public relations professionals do? Has anyone known a PR professional? Exposure to this individual will reveal a flurry of unending energy and enthusiasm. One of the most important skills of this individual is the ability to develop relationships and contacts with every kind of person. A PR professional can call a CEO and have his or her phone call returned! In addition, a PR professional must possess superior writing skills as well as verbal communication skills. Could this be why Ashford faculty members hold high, rigorous standards for writing?
According to the Public Relations Society of America, public relations professionals communicate with the external publics of an organization. Is this the same as marketing or sales? No! According to Cameron, Wilcox, Reber, and Shin (2008), sales is a function of marketing. Sales is focused on an organization’s customers and selling the products of the organization. The objective of sales is to increase market share and profitability. Ogden & Ogden discuss three differences between public relations and advertising: since the organization does not pay for PR, it cannot control the message; PR may not always be positive; and the third difference is the public tends to believe the information from PR is from a trusted and reliable resource (Ogden & Ogden, 2014).
Public relations is focused on building relationships and implementing communications strategies that will build goodwill for the organization. Public relations is what we see when organizations are working on Habitat for Humanity or the Salvation Army bell ringer or the Toys for Tots campaigns. Public relations' only focus is to build a positive relationship and create goodwill with its publics. PR never thinks of sales or market share or profitability.
One important function of the public relations professional is to be the liaison between its publics and the organization in times of an emergency, conflict or crisis. Did you know there are four stages of the conflict cycle? Many organizations in our current economic downturn are experiencing layoffs, job cuts, and wage reductions. It is the PR professional's job to "spin" what is typically viewed as a negative into something positive.
Crisis management is another area of responsibility for a PR professional. A crisis is something that interferes with the normal business operation. Spilling oil into the Gulf of Mexico was clearly a crisis. Do you remember who the organization used as their initial spokesperson? British Petroleum (BP) had their CEO, Tony Hayward, in front of the cameras to reassure the public all measures were being implemented to restore the surrounding environment from the damage of the oil spill. Mr. Hayward also told the public their vessel's leak had been contained when that was not .
What Do Journalists Want: New Rules of Media Relations in the Digital EraCommPRO.biz
MyPRGenie and CommPRO.biz conducted an in-depth media survey of journalists across various beats to uncover emerging media trends, asking how reporters prefer to field pitches and press releases in the digital era and how companies can use social media to work more effectively with the press. This presentation covers the survey results and was featured in a webinar presentation on 4.29.11 featuring 3 top journalists and PR executive Ted Birkhahn, from Peppercom. It also included a FREE WHITE paper, available here: http://bit.ly/newmediatips. The recorded version fo the webinar will be available on May 3.
If you’ve been relying on traditional public relations tactics, it’s time to breathe new life into your efforts. By focusing on a social approach, you’ll be able to communicate your messages directly with your stakeholders.
PR & Social Media: Can You Have One Without the Other?Chatter Buzz
Chatter Buzz Media hosted an Orlando Digital Maketing Meetup event to discuss PR, Social Media, and how they critically work together in modern business.
View all the winners from the Ohio Scholastic Media Association's 2009-2010 contest. These awards were presented at Kent State University on April 9, 2010.
2. What is it? Public relations: “The PRSA 1982 National Assembly formally adopted a definition of public relations, which remains widely accepted and used today: ‘Public relations helps an organization and its publics adapt mutually to each other.” Well, that’s about as clear as mud!
3. What is it? Brand managers Communication officers Reputation makers Image consultants Publicists It has been said that “PR has a PR problem…” I would agree.
8. So what do they do? Anticipate, analyze and interpret public opinion Conduct focus groups to get information Counseling management at all levels in an organization with regard to policy decisions, courses of action and communication So they also broker communication within an organization, making sure everyone is “on the same page”
9. So what do they do? Conducting and evaluating research on a regular basis to insure communication and plans of action achieve the necessary public understanding Planning and implementing organizational efforts to influence or change public policy. http://www.prsa.org/AboutPRSA/PublicRelationsDefined/
10. Things to think about - events To put this in perspective – the BP oil spill? Did they need good PR? Did PR cause problems? Hurricane Katrina was considered a PR disaster….why? LeBron James?
11. How can you determine PR from News? Like with advertorials – VNR or Video News Releases are an issue in the media. Many TV stations that are economically pressed to fill their time slots with content from a shrinking staff and budget, too often just air the VNR in its entirety. It’s up to the viewer to realize that is NOT NEWS. It is basically an advertisement. http://www.youtube.com/watch?v=cuo3jD22MIw
12. Churnalism? What is this? This is when journalists receive a news release and “churn out” an article from it without changing even a little of the wording or doing their own interviews OR providing an alternative opinion or side to what the news release is saying. News releases are just that….NEWS from within a company or organization that is released to the media for use in reports. NORMALLY – reporters FOLLOW UP on these and write an original story with all sides represented. CHURNALISM = laziness. (my opinion)
13. Back to BP – lessons learned MediaShift.org (part of PBS) Consider the ethics of social channels. BP makes a regular habit of turning off the comment function on social media channels and not allowing other views to be shared on its profiles. This is presumably to help control the message and avoid issues of liability -- but how should Facebook or YouTube react to this? Twitter said it wouldn't touch the satirical account mocking the oil company, but in early June it asked the author to make it clear they were not connected to BP. Are social networks simply platforms anyone can use to distribute a message, even if that message isn't 100 percent accurate or there is no room for response or debate?
15. BP – cont. One vs. many spokespeople. How would a Zappos, IBM, Starbucks or Dell (to use a few oft-cited examples of more open and connected corporate cultures) handle a BP-like situation with their brands? Classic communications strategy suggests to follow BP's lead and anoint a single spokesperson. But these go-to models of crisis control are challenged when hundreds speak for a brand, even if informally. The Internet is an organizational tool. If an organization facing a crisis is socially connected and understands the networks they have created, they'll know what to do. The clearest way forward is to ask your online team members to follow some basic guidelines about when and how to respond in the specific situation at hand. The three main tasks for the formal and informal social media teams are: Thank people, correct facts, and share updated information. Remember to keep responses short, accurate and polite, and to link to a place where aggregated information about the crisis can be found. Remind your online team not to apologize for the incident, never to debate or engage in defense or explanations.
16. Bp- cont Tactics are not directly transferable across mediums. A common refrain from many analysts is that BP ripped pages from an old playbook to use on the new field of communications. Good communicators understand that communications strategy must be tool-agnostic, but that tactics are tool-specific. In other words, BP used classic communications methods in new mediums. This dissonance was immediately seized upon by organizations like Greenpeace and the satirical BP account on Twitter
17. BP – cont. The old paradigm of broadcasting to persuade is being challenged. BP's communicators took to YouTube and created what seemed like television ads. They would have been better served by attempting to stimulate a conversation, providing a realistic portrait of the work being done, or engaging in a live, viewer-centric Q&Asession. Overall, the BP website and spokespeople lacked a human or colloquial tone.
18. BP – cont. Sometimes you just can't win. BP has failed to realize that sometimes trying to "win" PR battles actually results in an organization losing the overall communications war. Mitch Joel, president of Twist Image and the author of "Six Pixels of Separation" suggested in his Vancouver Sun/Montreal Gazette column that perhaps BP never really had a chance. "If the basis of social media is based on trust and credibility, how can BP be expected to engage and truly connect?" he wrote. "For now, it's hopeless. But that was probably also true long before a drop of oil ever touched the Gulf of Mexico."