Advertising is a form of mass communication paid for by a sponsor to promote products and services to consumers. It is characterized as being nonpersonal, one-directional, paid, controlled messages from an identified sponsor using mass media. The main objectives of advertising are to provoke attention, inform consumers about new products, persuade consumers in competitive markets, and remind consumers about products. Advertising plays marketing, communication, economic, and societal roles such as satisfying consumer needs, communicating between producers/retailers and consumers, stimulating sales and profits, and influencing consumption culture.
Purpose and objective of advertising, advantages and disadvantages - Basics o...Rai University Ahmedabad
This lecture will help student to understand why advertising is into existence by throwing light on the purpose and objective of advertisement along with their advantages and disadvantages
It is one of the presentations I have done during my Masters Degree( MBA) about different aspects of Advertising which discusses advertising message,types of appeals and department of advertising
My BBA (H) viva project on marketing.
Some slides contain animations, download to watch the whole presentation. Please share if you like it.
Feel free to give your feedback.
Our presentation about the last P of 4Ps in Marketing Mix - Promotion. This includes 6 parts: tools in Promotion (Advertising, Public Relations, Sales Promotion, Personal Selling), Promotion and Social Media, The casy study
http://www.niccotan.com/2011/04/advertising-fundamentals.html
De La Salle University - Master of Marketing Communication Graduate Students presented a comprehensive report regarding the fundamentals of advertising.
Purpose and objective of advertising, advantages and disadvantages - Basics o...Rai University Ahmedabad
This lecture will help student to understand why advertising is into existence by throwing light on the purpose and objective of advertisement along with their advantages and disadvantages
It is one of the presentations I have done during my Masters Degree( MBA) about different aspects of Advertising which discusses advertising message,types of appeals and department of advertising
My BBA (H) viva project on marketing.
Some slides contain animations, download to watch the whole presentation. Please share if you like it.
Feel free to give your feedback.
Our presentation about the last P of 4Ps in Marketing Mix - Promotion. This includes 6 parts: tools in Promotion (Advertising, Public Relations, Sales Promotion, Personal Selling), Promotion and Social Media, The casy study
http://www.niccotan.com/2011/04/advertising-fundamentals.html
De La Salle University - Master of Marketing Communication Graduate Students presented a comprehensive report regarding the fundamentals of advertising.
Marketing communication and brand management in Broadcast Media Space Nupur Prakash
The PPT majorly provides an overview about Integrated Marketing Communication. It could prove to be of great help to someone who just entered the field of Marketing.
Advertising is a marketing communication method that attempts to inform and/or influence the opinions and buying behaviour of potential users of a product or service. Also called an "ad" or advert for short, it is a one-way message to promote an identified organisation/brand, product, service or an idea.
Businesses buy advertising space or time, and it is openly sponsored, controlled and non-personal message (designed for mass media).
The world is saturated with advertising, wherever we go. Advertising is almost always present, though we might not be consciously aware of it. Advertising’s ability to deliver a specific message to many people has given it a significant role in most businesses’ marketing.
Advertising is marketing, but not all marketing is advertising. People often make the mistake of viewing marketing in terms of the individual activities. For example, for some, marketing would have a sales-dominated view, for others, it might be market research and product planning. For others, marketing and advertising seem to be interchangeable terms. However, these activities are all just components, cogs in a marketing machine that work together. Marketing is the total process of planning and executing product or service design, and the pricing, promotion, and distribution to meet a firm’s objectives.
Creative message appeals, ad design and testing copy writing visuals, creativ...Rai University Ahmedabad
This lecture involves basics about Message appeal, ad design, copy writing, and impact of IT on ad design. (More info visit: http://www.moocsfoundation.org)
Originally presented by MOOCs Foundation an initiative of Rai University.
MOOCs Foundation is committed to the expansion of higher education through enhanced digital access to online resources and courses by the best of universities worldwide for learning and upgrading skills.
speakerhead.com Owing to experience, we have been involved in providing Graphic Design Services. Our extremely effective graphics developers are well qualified in this sector and can style any kind of visual, whether it is business growth or other reasons. We are supported by a high-end service that is prepared with the innovative computer system and graphics designing program. Our clients can acquire this support from us at the most affordable price.
Speakerhead.com offers a wide range of digital marketing servicesspeakerhead-com
speakerhead.com is a most recognized business growth, multimedia design and digital marketing services in San Francisco. The company has been providing quality alternatives to its customers for many years and is handled by a team of expert marketing experts and business analysts who have over many years of IT experience. We have a information and skills in providing IT solutions worldwide.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
3. What is advertising?
A form of mass communication, paid by known sponsor, for promoting
its products and services to consumers!
4. What is advertising?
Paid, nonpersonal, unilateral communication from an identified sponsor,
that uses mass-media to inform, persuade and remind consumers of
products and services!
37. Guidelines for using humor
Humor should be directed to the products!
Humor needs to be acceptable to the audience
Humor should not be offensive!
Humor is not adequate for all the products!
38. The importance of humor
Attracting attention!
Memorizing the message!
Positive emotions!
Good mood!
Recognizability!
Repeated purchaes!
Word of mouth!
42. General meaning of colors
Trust
Safety
Responsibility
Power
Love
Energy
Passion
Danger
Elegance
Intelligence
Mystery
Power
Nature
Freshness
Balance
Money
Heat
Light
Energy
Optimism
Health
Wealth
Happiness
Thirst
Emotions
Love
Romance
Sexuality
Luxury
Power
Refinement
Wellbeing
Everyone loves to laugh. Everyone wants to be happy. There is no one in the Earth who doesn’t like humor. In our lives, full of problems, risks, uncertainties and constant race for career, money, health, a warm housing, everyone wants to feel relaxed and happy. Companies use this natural human characteristic in their favor, to sell more of their products and services. As Pavlovian model claims, companies use unconditioned and conditioned (neutral) stimulus (humor paired with company’s products) to sell their products and services. Companies are trying in various ways, including humor, to sell their products and make profit. They do not do anything for altruistic reasons, but for high profits. Since there are many companies, and even more products and services, it is very difficult to approach consumers. There are a number of companies, products and services that people do not notice. This is mainly due to the limited mental capacity of consumers.The real struggle among companies is to attract the attention of consumers. This is the most difficult task of any company. Today companies are faced with so-called “attention deficit” of consumers. Attention deficit means that consumers notice less and less information, products, services, companies, promotions, campaigns. They are overwhelmed with information coming from different sources: TV, radio, newspapers, magazines, the Internet, billboards, friends, brochures, leaflets, word-of-mouth, social networks, supermarkets, etc. The overall level of advertising is very high. Shimp (2010) claims that people in general are exposed to over 6,000 advertisements on an average day and over 25.000 new products in any given year. Advertisements are all around us. In the jungle of information, every company asks the same question: “How customers to pay attention to my message?” According to marketing experts (Sekulovska, 2007), “paying attention” depends on the type of product, type of promotional message, advertising appeal (rational or emotional), ambience where the consumer receives the message, the mood of the consumer, etc. Some companies use humor, as emotional appeal, to attract consumers’ attention and create brand awareness. There is estimation that humor is used in around 30% of the advertisements. (Beard, 2008). However, there are companies that avoid using humor in advertising due to the nature of the product or their policy according to which their main objective is selling products, not entertaining consumers. According to Hopkins (1923): “People do not buy from clowns. Ads are not written to interest, please or amuse customers.”
According to Sekulovska (2007) there are some guidelines on how to use humor successfully and effectively: Humor must be in function of the product. It has to describe the product, its way of usage, its features, benefits, ingredients. Humor must not make jokes of the product or its user. Humor has to enhance liking of both, the advertisement and the advertised product. (Weinberger and Gulas 1992). Companies must be very careful when using humorous advertising, in order not to damage or neglect the product. At the end of the day, the ultimate goal of humor is to sell the product. Humor must be understood as an incentive for consumers to buy the product.Humor must be acceptable to the target audience. Something that it humorous to one individual may be offensive to another. Humor is dependent on a shared experience. As such, it is affected by demographic, psychographic, cultural, and sub cultural factors. Companies must avoid offensive humor. They can not make fun of sick people, elderly persons, socially vulnerable categories of persons, ethnic groups, religious groups, etc. Humor must not hurt the human dignity.Some products allow the use of humor and some do not. Some products are better suited to humorous strategies than others. In general, recognizable and positively accepted brands and companies can afford humorous advertising. Consumers are inclined to forgive and forget the mistakes of well-known brands. Humorous messages should be avoided for new products. It is more appropriate for products that are more feeling oriented (experiential) and that are not very involving (inexpensive consumer packaged goods). Humor has hazard character. Although a company can have a good idea and good intention to promote its products through humor, still at the end it can fail due to misunderstanding, resentment, annoyance, hurt of consumers. Hence it is important for companies to use humor in advertisements carefully, and only after making an extensive and detailed marketing research.