Marketing Mix demo

1. PRESENTED BY:
RONSARD-NOVEM N. TIMAN
MBA CANDIDATE
Notre Dame University
Senior High School
Accountancy and Management
MARKETING MIX

2. Objectives
• Identify the different “Ps” and its importance in
the Marketing Mix
• Understand that the Marketing Mix is the basic,
central recipe for Business and Marketing Plan.
• Discuss the concept of Marketing Mix

3. Nature and Concept of Marketing Mix
• It is a tool used by Entrepreneurs and Marketing
Managers to position the product in the target market
segment.
• It is also known as the “Ps” in Marketing.

4. PRODUCT

5. What is a Product?
• It is a tangible item that is put on the market for acquisition,
attention, or consumption.
Consumer Products
• Purchased to
satisfy the
personal or family
needs
Business/Industrial
Products
• Bought to use in a
firm’s operations,
to resell, or to
make other
products

6. Consumer
Products
Business/Industrial
Products

7. Some businesses are now adapting the concept of product mix where
they make different products available to a specific consumers.
CANNIBALIZATION OF SALES - is a loss in sales caused by a company's
introduction of a new product that displaces one of its own older products.

8. Importance of PRODUCT in Marketing Mix
Product is the center of all marketing activities. Without a
product, marketing activities cannot even be imaged.

9. PLACE

10. Definition of PLACE in Marketing Mix
The process of moving products from the producer to the intended user
is called PLACE.
Correct placement is a vital activity that is focused on reaching the
right target audience at the right time.

11. PRICE

12. The Nature of Price
Price is the value paid for a product in a marketing exchange.
Something of value is exchanged for satisfaction and utility, includes
tangible (functional) and intangible (prestige) factors. Can be a barter.

14. Variables that influence the setting of prices of
goods/services.
• Availability of competing products
• Cost of making the product
• Type of product
• Presence of substitute products
• Stages of the product in the market
• Demographic profile of the target customers

15. Psychological Pricing
1. Promotional pricing – products sold at a lower price in a limited
temporary time (e.g. Christmas Sale, Anniversary Sale)
2. Odd or even pricing – products are sold that end in odd number
($4.99) appear cheaper.
3. Prestige pricing – products are purposely sold at a higher price in
order to create a high or superior image
is a pricing and marketing strategy based on the
theory that certain prices have a psychological
impact.

16. PROMOTION

17. • Promotion refers to the mode of conveying the presence
and attributes of the product to the target customers.
• Promotion also utilizes the most appropriate media to
reach the consumers. These include the following:

18. 1. ADVERTISING
Advertisements are messages paid for by those who
send them (companies) and are intended to inform or
influence people who receive them (consumers), as
defined by the Advertising Association of the UK.

19. 2. PUBLICITY
public visibility or awareness for any product, service or
organization. It may also refer to the movement of
information from its source to the general public, often
via the media.

20. 3. PERSONAL SELLING
is where businesses use people (the "sales force") to sell
the product after meeting face-to-face with the customer.
The sellers promote the product through their attitude,
appearance and specialist product knowledge.

21. 4. Sales Promotion
is designed to be used as a short-term tactic to boost
sales – it is rarely suitable as a method of building long-
term customer loyalty

22. 5. Direct Marketing
consists of any marketing that relies
on direct communication or
distribution to individual consumers,
rather than through a third party
such as mass media. Mail, email,
social media, and texting campaigns
are among the delivery systems used.

23. ASSESSMENT
TRUE or FALSE
1. Product is the center of all marketing activities. Without a product,
marketing activities cannot even be imaged. TRUE
2. Consumer Products are bought to use in a firm’s operations, to resell,
or to make other products. FALSE
3. Direct Marketing is where businesses use people (the "sales force") to
sell the product after meeting face-to-face with the customer. FALSE
4. Capital goods/products are usually classified as consumer products. FALSE

24. Thank You!