Presentation on promotion mix its method and new methods adopted by business and importance of social media in promotion

2. Meaning of PROMOTION
 An action taken by
a company's marketing staff with the intention of
encouraging the sale of a good or service to
their target market. For
example, product promotion performed by
a typical business might take the form of
advertising the product in question via print
or Internet ads, direct mail or e-mail letters, trade
shows, telephone and personal sales calls, TV
and radio ads, billboards, posters and flyers.
 The word promotion is also used specifically to
refer to a particular activity that is intended to
promote the business, product or service. A store
might advertise that it's having a big promotion on
certain items, for instance, or a business person
may refer to an ad as a promotion.

3. Promotion Mix Definition
Innovative combination of promotional ideas like
print or broadcast, person-to-person selling, direct
marketing, etc., used for particular product or for
multiple products.

4. Promotion Mix
advertising
Internet
Marketing
personal
selling
Promotion
Mix
publicity
sales
promotion

5. Methods of Advertising
Print Advertising
Broadcast Advertising
Outdoor Advertising
Public Service Advertising
Product Placement
Advertising
Cell Phone & Mobile
Advertising
Online Advertising

6. Methods of Personal Selling
Sales Calls
Telephone selling
Internal selling
Entertaining

7. Methods of Sales Promotion
 Refunds
 Discount
 Product Combination
 Lucky Draw
 Full Finance @ 0%
 Samples or Sampling
 Contests

8. Methods of INTERNET PROMOTION
Search engines
Linking strategies
Viral strategies
E-mail publishing
Networking
Paid advertising

9. Factors That Affect The Promotion Mix
Type of Product
Stage in the Product Life
Cycle
Target Market
Characteristics
Actions of Competitors
Available Funds
 Buyer Readiness
Type of Distribution

10. Analyze the Marketplace
Identify Target Market
Set Promotion Objectives
Develop Promotion Budget
Choose Promotion Mix

11. Objective: To Inform (Awareness)
To increase the top-of-mind awareness level for AMUL butter
from 16 percent to 24 percent
Objective: To Persuade (Attitudinal)
To increase the percentage of parents who feel that AMUL
butter is the best butter for their children from
22 percent to 35 percent
Objective: To Remind
To remind consumers that AMUL butter is the creamiest butter
and is available at their nearest grocery and convenience
stores

20. Comparison between Promotion medium now(present) and in past
Promotion
in 1990
Promotion
medium
At present

24. Sweepstakes are a form of gambling where the entire prize may be awarded to the winner.[1] Originally
it applied to horse races but the term is now used for various lotteries and marketing competitions.

27. 2013

28. Brand promotion through sms

31. cell phones will reach 7.3 billion by 2014.

33. Social Media: Brand Promotion

34. Social Media: Brand Promotion & Reputation Management
Social Media Conversation Types
Social Networks are ongoing conversations.
There are three types of social conversations.
 Long Conversations = Facebook, MySpace
 Short Conversations = Twitter
 Distant Conversations = Blogs, Message Boards, etc.

35. Social Media: Brand Promotion & Reputation Management
Establish a Presence on Facebook
 The Largest Social Network (over 300 million users)
 The Fastest Growing Advertising Network (contextual, relevant)
 The Best Free Tools for Promoting Your Business:
 Pages (Promote Products, Discussions, More, etc.)
 Groups (Promote Products, Discussions, More, etc.)
 The Best Place for Open Discussions (outside your website)
 The Mobile Application (iPhone, Blackberry)
 The Best Way to Build Community for Your Brand
 Carryover Users to Your Website (FBConnect)
 Friend Recommendations (growth user base)
 Shared Content (increased exposure)
 I predict Facebook will become the “Google” of social networks

36. Social Media: Brand Promotion & Reputation Management
Facebook Advice / Best Practices
 Promoting Your Brand / Products / Services
 Establishing a Fan Base / Group Members
 Frequent Communications w/out Overdoing it…
 Discussion Boards
 Wall Posts
 Know When to Message
 Keeping Your Customer Base Happy
 Fast Service + Resolutions = Happy Customers

37. Social Media: Brand Promotion & Reputation Management
Establish a Presence on Twitter
 Extremely Fast Growing Social Network
 Extremely Open for Connecting w/ New People (vs.- Facebook)
 Free Tool for Promoting Your Business:
 Promote Your Content (RSS Feeds)
 Find New Customers (One on One Discussions)
 Support Existing Customers (One on One Discussions)
 Locate Potential Consumers (Advanced Search Tools)
 Open Discussions (keep your tweets balanced)
 The Mobile Applications (iPhone, Blackberry)
 As Twitter continues to Evolve, we continue to find new uses…

38. Social Media: Brand Promotion & Reputation Management
Twitter Advice / Best Practices
 Making Friends & Finding Followers
 Promoting Your Brand / Products / Services
 Personal Communications
 @replies and DM’s (be transparent, consistent)
 Pushing Content via RSS Feed
 Don’t overdo your automated content
 Show that you are “real people”
 Keeping Your Customer Base Happy
 Fast Service + Resolutions = Happy Customers

39. Social Media: Brand Promotion & Reputation Management
Monitor Distant Conversations
 Keep Google Eyes (Constantly Search for Your Brand)
 Blogs / Websites (Opinions, Reviews, etc.)
 Forums / Message Boards (Support, Reviews, etc.)
 Your Competitor Presence (Where are they?)
 Socially Bookmark / Tag Your Content (Digg, Delicious, etc.)

40. Thank You
Made by:-Abid Siddiqui
B.B.A 2nd year