Our presentation about the last P of 4Ps in Marketing Mix - Promotion. This includes 6 parts: tools in Promotion (Advertising, Public Relations, Sales Promotion, Personal Selling), Promotion and Social Media, The casy study
Sales promotion is a vital bridge or a connecting link between personal selling and advertising. It increase sales by publicity through the media which are complementary to press and poster advertising. sales promotion help for introduce new products, attract new customers, meet competition from others effectively. it also prompt existing customers to buy more.
Sales promotion is a vital bridge or a connecting link between personal selling and advertising. It increase sales by publicity through the media which are complementary to press and poster advertising. sales promotion help for introduce new products, attract new customers, meet competition from others effectively. it also prompt existing customers to buy more.
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEMMansi Tyagi
ADVERTISING MANAGEMENT -UNIT 1
BBA III SEM SYLLABUS:
Advertising: Introduction, Scope, importance in business: Role of advertising in social and economic development of India: Ethics and truths in Indian Advertising.
The core marketing philosophies are summarized here.
Though, the new millennium's philosophies miss out on this presentation...
Do further research to understand the philosophies better.
Especially, if you're really interested in becoming a top marketing guru locally, regionally, and or globally.
This article explains the Introduction to digital marketing in a simple term which even a layman can understand with a brief description on DM Channels.
This PPT gives basic over view on sales and advertising.This will be used as notes for U.G & P.G arts and management students.
Advertising-Functions-Types-Advertising & Marketing mix-AIDA Model- Lavidge strainer model-Challenges, opportunities & Ethics in Advertising
Advertising Agency-Role and Functions-Type of Advertising agency-Agency Compensation-Client-Agency relationship
Creativity & Advertising-Appeals in advertising-Components of print ad-Layout stages-Layout types
Advertising Media planning—Media objectives-Media strategies-Media decision-TV-Radio-Web Advertising-Advertisement Regulation
Sales promotion-Features-Importance-Types-Tools & Techniques of promotion-Organising & Evaluation of sales promotion
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh MishraAmitabh Mishra
“IMC is an attempt to coordinate various marketing and promotional activities to make marketing communication to target customers more efficient and effective.”
“IMC insures that all forms of communication and messages are carefully linked together”
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEMMansi Tyagi
ADVERTISING MANAGEMENT -UNIT 1
BBA III SEM SYLLABUS:
Advertising: Introduction, Scope, importance in business: Role of advertising in social and economic development of India: Ethics and truths in Indian Advertising.
The core marketing philosophies are summarized here.
Though, the new millennium's philosophies miss out on this presentation...
Do further research to understand the philosophies better.
Especially, if you're really interested in becoming a top marketing guru locally, regionally, and or globally.
This article explains the Introduction to digital marketing in a simple term which even a layman can understand with a brief description on DM Channels.
This PPT gives basic over view on sales and advertising.This will be used as notes for U.G & P.G arts and management students.
Advertising-Functions-Types-Advertising & Marketing mix-AIDA Model- Lavidge strainer model-Challenges, opportunities & Ethics in Advertising
Advertising Agency-Role and Functions-Type of Advertising agency-Agency Compensation-Client-Agency relationship
Creativity & Advertising-Appeals in advertising-Components of print ad-Layout stages-Layout types
Advertising Media planning—Media objectives-Media strategies-Media decision-TV-Radio-Web Advertising-Advertisement Regulation
Sales promotion-Features-Importance-Types-Tools & Techniques of promotion-Organising & Evaluation of sales promotion
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh MishraAmitabh Mishra
“IMC is an attempt to coordinate various marketing and promotional activities to make marketing communication to target customers more efficient and effective.”
“IMC insures that all forms of communication and messages are carefully linked together”
International Marketing Management - Promotion & Distribution StrategiesSOMASUNDARAM T
Promotions; international advertising; sales promotion in international markets; international advertising; direct mailing; personal selling; exhibition; generic promotions in international marketing
Global Distribution; distribution as competitive advantage; rationalizing local channels; wholesaling; retailing; global logistics; parallel distribution; global channel design; Entry modes: Licensing, Strategic Alliances, Manufacturing Subsidiaries; optimal entry strategies.
AIESEC Career Day is an annual event of AIESEC which aims to create an interactive bridge between companies and students - especially 3rd and 4th year students in Ho Chi Minh region, Vietnam
[Aiesec] y2 b partnership invitation ilead 2013Kaly Nguyen
ILEAD is an annual conference of AIESEC in Vietnam which is hold in every January. One of the key events of ILEAD is Y2B (Youth to Business) forum. This is a platform for students and companies to interact and discuss with each other about issues
Combination of Social Media and MarketingKaly Nguyen
This is the presentation we practice for Presentation Skill Class. We also use some information and statisitic in Obama's Presidential Election Campaign
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
5. Any paid form of non-personal presentation and
promotion of ideas, goods or services through
mass media such as newspapers, magazines,
television or radio hy an identified sponsor.
I. Definition
Group 7 – Thanh Hieu
14. 1. Setting Objectives
An advertising objective is a specific communication task to be
accomplished with a specific target audience during a specific
time
Objectives are classified by primary purpose
• Inform
• Persuade
• Remind
II. Important Decisions in Advertising
Group 7 – Thanh Hieu
15. Group 7 – Thanh Hieu
II. Important Decisions in Advertising
20. 3. Setting the Advertising Strategy
Advertising strategy is the strategy by which the
company accomplishes its advertising objectives and
consists of:
Creating advertising messages
Selecting advertising media
Group 7 – Thanh Hieu
II. Important Decisions in Advertising
21. Group 7 – Thanh Hieu
II. Important Decisions in Advertising
23. 4. Selecting advertising media
Major steps include:
Impact
Effectiveness
Cost
Group 7 – Thanh Hieu
II. Important Decisions in Advertising
24. MEDIUM ADVANTAGES LIMITATIONS
Newspapers Flexibility;
Timeliness;
Local market coverage;
Broad acceptance;
High believability.
Short life;
Poor reproduction
quality;
Small pass-along
audience.
Television jombmes sight, sound
and
Motion;
Appealing to the
senses;
High attention;
High reach
TTigh absolute eost;
High clutter;
Fleeting exposure;
Less audience
selectivity
Group 7 – Thanh Hieu
25. MEDIUM ADVANTAGES LIMITATIONS
Radio Mass use;
high geographic and
demographic selectivity;
low cost
Audio presentation only,
lower attention than TV;
fleeting exposure.
Outdoor Flexibility;
high repeat exposure;
No audience selectivity;
creative
Group 7 – Thanh Hieu
27. 27
Advertising may change a consumer’s
negative attitude toward a product, or
reinforce a positive attitude.
Advertising can affect consumer ranking of
a brand’s attributes.
Group 7 – Thanh Hieu
III. The Effects of Advertising on Consumers
28. 28
Top Ten Leaders by U.S. Advertising Spending
Group 7 – Thanh Hieu
III. The Effects of Advertising on Consumers
31. I. Definition
• The Public Relations Society of America (PRSA):
Group 7 - Phuong Loan
Strategic Communication Process
Organizations
Mutually
beneficial
relationships
Their
publics
32. I. Definition
The practice of
communication
managing between
an organization
and its publics.
Group 7 - Phuong Loan
33. II. Functions
Any or All of the following functions:
• Press relations
• Employee Relations
• Product Public Relations
• Political and Government
Relations
• Financial Relations
• Community relations
• Development
Group 7 - Phuong Loan
34. III. Tools
• News
• Speeches
• Special Events
• Written Materials
• Audio visual Materials
• Corporate Identity
Materials
• Public Service Activities
• Web Sites
Group 7 - Phuong Loan
36. 1. Similarities
• Designed to raise
awareness of a
company or product in
a positive manner.
• The company target its
messages toward a
particular audience.
Group 7 - Phuong Loan
IV. PR and Advertising
41. I. Definition
An activity to boost the sales of product
Persuading a potential
customer
Sort-term tactic
Not use to build
long-term loyalty
Group 7 – Minh Khoa
42. Attract new customer
Encourage use product and make them brand loyal
Counter a competitor’s promotion activities
Introduce new product- penertrate the market
II. Purpose
Group 7 – Minh Khoa
43. 1. Consumer Promotion (Pull strategy)
– Target at end customers
– Encourages the customers to make a purchase
III. Target of Sales Promotion
Group 7 – Minh Khoa
45. Type of Consumer Promotion
1. Coupon
Encourage repurchase
Offer price break without retailers coop
Induce trial of new of exiting product
Coupon fraud
Difficult to determine the effective
(for market research)
Often used by loyal customer who
may purchase anyway
Group 7 – Minh Khoa
III. Target of Sales Promotion
46. 2. Sampling
Low unit value
Purchase cycle is relatively short
Method:
• Door to door
• Direct mail
• In store sampling
• Through the internet…
Group 7 – Minh Khoa
Type of Consumer Promotion
III. Target of Sales Promotion
47. 3. Lucky dip
The awards usually very big for only a few
person.
Attract customer to join the event, buy
product.
Group 7 – Minh Khoa
Type of Consumer Promotion
III. Target of Sales Promotion
48. 4. Price pack
Price off deals- Induce switching and
reinforces loyalty
Bonus pack- “more quantity”- For
value enhancing items
Group 7 – Minh Khoa
Type of Consumer Promotion
III. Target of Sales Promotion
49. 2. Trade sales promotion (Push strategy)
– Target at distribution channel
– Encourages the channel members to stock the
product
Group 7 – Minh Khoa
III. Target of Sales Promotion
50. Goal of
trade sales
promotion
Stimulate
in store
Expand
product
distribution
Inventory
control
Encourage
retail
promotion
Group 7 – Minh Khoa
III. Target of Sales Promotion
51. Type of Trades Sales Promotion
1. Point-of purchase displace
Group 7 – Minh Khoa
III. Target of Sales Promotion
56. What is the personal selling?
How?
Talk to and persuade a customer to buy
something
Sell product through their attitude,
appearance and specialist product
knowledge
I. Definition
Group 7 – Quang Minh
57. • Involving two-way personal communication between
salespeople and individual customers
• Some firms have no salespeople at all
• In company that sells business products, the salespeople
may be only contact. To these customers, the sales force is
the company.
• In consumer product companies that sell through
intermediaries, final consumers rarely meet salespeople or
even know about them
• The sales force acts as the critical link between a company
and its customer
Group 7 – Quang Minh
II. Role of Personal Selling
58. Representing
company to
customers
Find and develop
new customers
and communicate
information
Sell products
Market research
Representing
customers to
company
Relay customers
Learn about
customer need
Develop greater
customer value
The salesperson often act as the account manager who manages the
relationship between the seller and buyer
Company
Customers
Salesperson
Group 7 – Quang Minh
59. Advantages
• High customer attention
• Message is customised
• Interactivity
• Persuasive effect
• Potential for development
of relationship
• Adaptable
• Opportunity to close the
sale Disadvantages
• Labor-intensive
• High cost
• Expensive
• Can only reach a limited
number of customers
Group 7 – Quang Minh
III. Advantages and Disadvantages
63. • Provide networking platform
• Provide information
• Provide exclusivity
• Use both traditional and Internet-based
promotional tools to engage customers
• Utilize the power of stories
Group 7 - Thanh Huyền
PROMOTION METHODS BY USING MEDIA
SOCIAL TO SHAPE CONSUMER DICUSSION
64. • Consumers like to network with people who have
the similar interests and desires
• Organizations can leverage this desire by creating
communities of like-minded individuals
• These communities center on shared information
through websites, social networking sites such as
Facebook, Myspace, forums, chat rooms…
• Individuals base on them to come to a decision
I. Provide networking platforms
Group 7 - Thanh Huyền
65. An online community exists to serve the needs of new mothers.
Group 7 - Thanh Huyền
I. Provide networking platforms
66. It provides various types of information for mothers and
parent, along with opportunities for interaction through
message boards, forums and chat rooms
Companies can benefit from communicating with moms.
Their employees contribute to the conversations that are
occurring there and they can adverse for these products,
have customer information, even sale online.
Thanh Huyền Group 7 - Thanh Huyền
I. Provide networking platforms
67. Consumers are more likely to talk about companies
and products when they feel they know a lot about
them
Creating a website is replete with all information
about products which is categorized clearly and
best fix
Group 7 - Thanh Huyền
II. Provide Information
68. P&G’s website – shampoo product (Pantene)
Group 7 - Thanh Huyền
II. Provide Information
69. P&G’s website – information about certificate of
product safety (Pantene)
Group 7 - Thanh Huyền
II. Provide Information
70. People like to feel special
Feeling of being special can be produced
by offering products, information and
special deals that are available exclusively
to a subset of consumers
Group 7 - Thanh Huyền
III. Provide Exclusivity
71. Enabling customers to provide feedback on
product via companies’ blog, forum, website.
Creating online contest via social networking
sites, video sharing site (YouTube)…
Online voting via website
Create games online related to product or
service which need to be promoted
Group 7 - Thanh Huyền
IV. Use both traditional and Internet-based
promotional tools to engage customers
72.
73. Stories can be memorable. The more memorable
they are, the more likely they are to be repeated
Telling a story related to product or creating a story
about product with personified characters
Group 7 - Thanh Huyền
IV. Utilise the power of stories
79. Group 7 - Ka Ly
II. Analysis – Advertising
Message
Inspiration
Communication
Media
Television -> TVC
YouTube
Fanpage
80. Group 7 - Ka Ly
II. Analysis – Public Relations
81. Group 7 - Ka Ly
II. Analysis – Public Relations
82. Group 7 - Ka Ly
II. Analysis – Public Relations
83. Group 7 - Ka Ly
II. Analysis – Public Relations
PR’s tool
Fanpage: to launch new product, listen to
customers’ feedback
Event: to launch new products with the
presentation from Apple’s CEO
Creating hyper
84. Group 7 - Ka Ly
II. Analysis – Sales Promotion
Sales Promotion
Not many discount
85. Group 7 - Ka Ly
II. Analysis – Personal Selling
Apple retail store is one of typical success in retail industry
86. Group 7 - Ka Ly
II. Analysis – Personal Selling
In 2009, when retail sales declined around 2%, Apple’s
retail sales rose roughly 7%.
In 2010, Apple’s retail sales, excluding online, jumped
70% to $11.7 billion, compared to the overall retail
industry’s sales growth of 4.5%
87. Group 7 - Ka Ly
II. Analysis – Personal Selling
89. Group 7 - Ka Ly
II. Analysis – Personal Selling
All stores are the same
Building strong employees
Young
Have good understanding about new technology
Customer oriented
Editor's Notes
Get exiting customer buy moreIn troduce new product
Direct at the ultimate user of the product
Inventory control: Manufacturers use trade promotion to control their inventories, particularly by encouraging the retailer to keep more of the manufacturer’s product on hand. This can be important to the manufacturer for several reasons. For one thing, manufacturers may wish to transfer some of the product storage costs to the retailer. For another, manufacturers may want retailers to “stock up” on a particular product in advance of a consumer promotion, thereby avoiding stockouts. Finally, manufacturers may wish for retailers to build product inventories to reduce their ability to stock a competitor’s product, particularly if the competitor is about to offer a special promotional deal.