This document provides tips and strategies for building an effective presence on Twitter. It discusses establishing a brand identity through your Twitter handle and profile icon. Key recommendations include following industry leaders, influencers, and those who follow your competitors to stay informed. The document also outlines strategies like curating lists, posting regularly using a 30/30/30/10 rule, and using tools like Hootsuite to manage time and track keywords. Case studies demonstrate how to research trends like soccer cleats on Twitter and next steps to engage further.

1. Building Your with Diane K. Danielson Founder & Chief Social Media Strategist www.DowntownWomensClub.com Strategy

2. Why ? The business meeting The reunion/girls’ night out The cocktail party

7. Twitter Lists

16. Using Hootsuite

17. Using Hootsuite – tracking keywords

19. Thank you! Diane K. Danielson @DowntownWoman www.dianedanielson.com