This document discusses how to use LinkedIn for professional networking, marketing, and business development. It recommends setting up a complete LinkedIn profile to help potential clients and recruiters find you online and explains how LinkedIn can be used throughout the different stages of the sales cycle. The document also provides tips for networking on LinkedIn, such as connecting with people you know, interacting with others in groups and through answers, and keeping your name visible through regular profile updates and adding new contacts.

1. LinkedIn for Professionals: Networking, Marketing & Biz Dev

2. Why LinkedIn Help your target market find you Control what they do find Reconnect with former colleagues Seek out new contacts/recruiters Set it and forget it 2

3. LinkedIn & the sales cycle

4. How do people search for you?

7. LinkedIn: Your online portfolio

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14. LinkedIn: An information network

24. Networking Who can you link to? People you know (have email address) Intros to people your friends know Can message people: in your group, in your friends’ networks Tips for linking: Customize your invite LinkedIn Open Networkers (LIONs) Defer Facebook friend requests

25. Networking Keep your name out there: Update your profile Write recommendations Status updates Add presentations/links to white papers Add 5 new contacts per week Interact with others: Groups Answers

27. Thank you! New Media Marketing Consulting Email: Diane@DKDnewmedia.com Twitter: @DKDnewmedia www.DianeDanielson.com