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LinkedIn Marketing Strategies

LinkedIn is a social media platform for professional networking. It has over 225 million users globally. The presentation discusses LinkedIn's marketing strategy, revenue models, and success stories. LinkedIn's strategy focuses on targeting specific professional audiences through member profiles and groups. Revenue comes from display ads, sponsored content, polls and messages. The document provides examples of companies that successfully used LinkedIn to grow their business and generate new opportunities.

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Marketing Solutions Prepared by: Nimesh Soni TribeniMarketing Solutions Gogoi 1
Presentation content • Introduction • Types of Marketing/Advertising and Marketing Strategy • Revenue Generation Model • Successful Stories • Unsuccessful story • Future Scope (Scope of Marketing) • Learning
History and introduction  LinkedIn is a social networking website for people in professional occupations. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. As of June 2013, LinkedIn reports more than 225 million acquired users in more than 200 countries and territories.  The site is available in 20 languages.
 As of 2 July 2013, Quantcast reports LinkedIn has 65.6 million monthly unique U.S. visitors and 178.4 million globally.  LinkedIn filed for an initial public offering in January 2011 and traded its first shares on May 19, 2011, under the NYSE symbol "LNKD". LinkedIn Headquarters on Stierlin Court in Mountain View, CA
 LinkedIn's CEO is Jeff Weiner, previously a Yahoo! Inc. executive. The company was founded by Reid Hoffman and founding team members from PayPal and Socialnet.com  (Allen Blue, Eric Ly, Jean-Luc Vaillant, Lee Hower, Konstantin Guericke, Stephen Beitzel, David Eves, Ian McNish, Yan Pujante, and Chris Saccheri).
Marketing Strategy of
LinkedIn: The Only Global Social Platform Delivering Marketing Solutions in a Business Context Quality Audience Business Context Marketing Impact Reach the most influential, affluent and educated audiences at scale Promote trust and message receptivity Deliver compelling insights and results with social media solutions
+ 202,000,000 registered members UK NL 11M + 3M+ DACH 3M+ France 4M+ Canada 7M+ Spain EMEA 3M+ 50M+ USA 74M+ India 18M+ Brazil 11M+ Australia South Africa 2M+ 3M+ Italy 4M+
Targeting is key to everything a company do  Function, Seniority, Location, Industry, Company Size, Education  Group affiliations Business & Mgmt Education Health & Medicine Technology Finance Travel Consumer Interests  SlideShare Content
NEW Targeting is key to everything company do – custom segments  Influencers  Circles of Influence: CEO, CFO, CMO, CIO/CTO  Young and Upwardly Mobile
Revenue Generation Model
High impact display media  Prominent placements above the fold  One ad on the page  Rich media enabled  Not a part of any ad network  300x250, 160x600, textlinks
Content Ads and expandable Content Ads  Leverage innovative units to distribute content to desired target audience  Connect activity across all social platforms (YouTube, Twitter, blogs, etc.)  Expandable option to showcase video
NEW SlideShare Content Ad on LinkedIn  Enhance your content distribution from SlideShare  Members can interact directly with presentation in ad unit or in expanded player on LinkedIn  Custom lead generation forms can be placed directly in presentation
Sponsored Polls  Drive member conversation  Enjoy flexibility with questions  Display dynamic ads  Ability to share virally
Sponsored inMail  Extensive targeting capabilities  Ability to share virally  Members only receive (at most) one Partner Message per 60 days
NEW Sponsored inMail Plus  Flash enabled templates  Can embed with:  Videos  Whitepapers  Content Feeds
NEW iPad LinkedIn App advertising
NEW(ish) Followers  Drive users to follow your company  Engage with them through status updates  Ability to target specific followers with messaging
NEW LinkedIn API Integration  Personalized experience based on LinkedIn data: • Product Finder • Product Promoter • Advisor Finder • Profile Analyser • Event Promoter • Social Content Hub • Matching Engine • Many more …
SUCCESS STORIS
 James Filbird is the owner of JMF International Trade Group . Filbird used LinkedIn to grow his company to $5 million in annual revenue and finds 75 percent of his business via LinkedIn. He used the site to meet and maintain relationships with like-minded professionals. Using LinkedIn to develop his network consistently leads to new business opportunities for his American-owned, China-based consulting firm.  Brett McGrath started IndiEngage at the beginning of October, intending to break down all the silos that exist within the live music experience. LinkedIn is valuable to McGrath because it enables him to generate buzz before the product is launched. It is a free relationship management, marketing and networking tool. He uses it as his digital rolodex.
SCOPE OF
Bibliography • http://www.wikipedia.org/wiki/LinkedIn • http://www.ragan.com/SocialMedia/Articles/24_professional_success_stories_f rom_LinkedIn_43873.aspx • http://www.slideshare.net/BlakeBoznanski/linked-in-marketingsolutions-2013-v2
LinkedIn Marketing Strategies