A very broad overview of the three biggest names in social media today -- Facebook, LinkedIn and Twitter -- and how to use them for small business. Based on a half hour talk given to the North Hennepin Area Chamber of Commerce in Minnesota on March 12, 2009
Wondering what del.icio.us, StumbleUpon, LinkedIn and Twitter can do your for business? Learn about the role these services are playing in changing the client-vendor relationship and service research for B2B firms. We'll focus on determining the sites most likely to help your business and how to craft an effective strategy.
Email remains one of the most powerful tools in the online marketer's toolbox. With nearly everyone who uses the web using the email daily, email marketing allows you to connect with customers and prospects with messages they want to hear on their schedule. This webinar shows you what you need to know to get started with an effective email campaign today!
A very broad overview of the three biggest names in social media today -- Facebook, LinkedIn and Twitter -- and how to use them for small business. Based on a half hour talk given to the North Hennepin Area Chamber of Commerce in Minnesota on March 12, 2009
Wondering what del.icio.us, StumbleUpon, LinkedIn and Twitter can do your for business? Learn about the role these services are playing in changing the client-vendor relationship and service research for B2B firms. We'll focus on determining the sites most likely to help your business and how to craft an effective strategy.
Email remains one of the most powerful tools in the online marketer's toolbox. With nearly everyone who uses the web using the email daily, email marketing allows you to connect with customers and prospects with messages they want to hear on their schedule. This webinar shows you what you need to know to get started with an effective email campaign today!
Simple Marketing Now LLC presents a Social Media Primer on how social media tools can be relevant for a job search. For full presentation, go to http://www.authorstream.com/Presentation/cbwhit-178839-social-media-primer-marketing-cb-whittemore-smnexecunet-0309-business-finance-ppt-powerpoint/
We all know that blogs are important. In this webinar we will discuss how you can step up your blogging initiatives by learning how to blog better. We will look at how to optimize your blog posts so that you rank for terms and keywords people are searching for. We will also talk about optimizing your blog to integrate with your social media and email marketing efforts. You can easily see more return from your blog just by blogging better.
Getting Social With Small Business: Content, Community and World Dominationjamesfacts
You know you can grow your business on social media - but you're unsure where to start.
I break down the process to mastering social that matters: finding a tribe, figuring out what to say, courting influencers, and more.
Linked in for business the what, why and how to get started - jonnie jensen...jonnie jensen
LinkedIn is the No1 social network for professionals and business. It is easy to open an account but success takes a little more attention. Learn how to use Linkedin succesfully with internet marketing coach and strategist Jonnie Jensen
In an environment where customers across the board are rethinking relationships with brands, products and services, it has become even more important to deliver Wow! retail and customer experiences and develop community.
Lin Humphrey's suggested approach to personal branding via social media with a focus on Linkedin & Twitter. Created for Texas Tech's Society for the Advancement of Management.
An introduction to the building blocks of an online marketing strategy. Begin by building a foundation of a robust website; add the three pillars of search marketing, e-mail marketing, and web analytics; and cap it off with a social media strategy.
Includes full presentation with links to online articles and full speaker's notes for easy understanding.
Online summary with links, plus Keynote and PDF versions, available at http://blog.hotdesign.com/building-an-online-marketing-plan/
Why Online Reputation Management is Important for every Business. Whether your company is a corporate brand, a personal brand or an established enterprise level brand, online reputation management, or ORM, is now more important than ever for your business.
The Circuit is pleased to have such experts present on LinkedIn. Dave Hatter, President & Founder, Libertas Technologies, LLC joined Dan O'Keeffe and Jill Isaacs of O'Keeffe Communications to present Leveraging the Value of LinkedIn.
Simplifying Social Media. For Research, Connection & DifferentiationSimple Marketing Now LLC
A social media revolution is upon us, with no sign of abating. Rather than ignore it, consider embracing it and all that social has to offer you for research, connection and differentiation. This presentation offers perspective on how the social media revolution has changed the business landscape and how to make sense of the tools of social media for your job search and for marketing.
The business of marketing is rapidly changing, and social media is a big part of that change. In this workshop, we’ll talk social-media strategy and the logistics of getting started with Facebook, Twitter, and LinkedIn. Topics will include time management, finding content to share, and measuring the results of your efforts.
How can you use social media to promote your business? In this seminar Social Marketing Consultant Luke Brynley-Jones (www.oursocialtimes.com) explains why inbound marketing is critical for businesses and how, through publishing valuable content, optimising it and sharing it via social media channels, organisations can dramatically increase their marketing returns and save money.
Simple Marketing Now LLC presents a Social Media Primer on how social media tools can be relevant for a job search. For full presentation, go to http://www.authorstream.com/Presentation/cbwhit-178839-social-media-primer-marketing-cb-whittemore-smnexecunet-0309-business-finance-ppt-powerpoint/
We all know that blogs are important. In this webinar we will discuss how you can step up your blogging initiatives by learning how to blog better. We will look at how to optimize your blog posts so that you rank for terms and keywords people are searching for. We will also talk about optimizing your blog to integrate with your social media and email marketing efforts. You can easily see more return from your blog just by blogging better.
Getting Social With Small Business: Content, Community and World Dominationjamesfacts
You know you can grow your business on social media - but you're unsure where to start.
I break down the process to mastering social that matters: finding a tribe, figuring out what to say, courting influencers, and more.
Linked in for business the what, why and how to get started - jonnie jensen...jonnie jensen
LinkedIn is the No1 social network for professionals and business. It is easy to open an account but success takes a little more attention. Learn how to use Linkedin succesfully with internet marketing coach and strategist Jonnie Jensen
In an environment where customers across the board are rethinking relationships with brands, products and services, it has become even more important to deliver Wow! retail and customer experiences and develop community.
Lin Humphrey's suggested approach to personal branding via social media with a focus on Linkedin & Twitter. Created for Texas Tech's Society for the Advancement of Management.
An introduction to the building blocks of an online marketing strategy. Begin by building a foundation of a robust website; add the three pillars of search marketing, e-mail marketing, and web analytics; and cap it off with a social media strategy.
Includes full presentation with links to online articles and full speaker's notes for easy understanding.
Online summary with links, plus Keynote and PDF versions, available at http://blog.hotdesign.com/building-an-online-marketing-plan/
Why Online Reputation Management is Important for every Business. Whether your company is a corporate brand, a personal brand or an established enterprise level brand, online reputation management, or ORM, is now more important than ever for your business.
The Circuit is pleased to have such experts present on LinkedIn. Dave Hatter, President & Founder, Libertas Technologies, LLC joined Dan O'Keeffe and Jill Isaacs of O'Keeffe Communications to present Leveraging the Value of LinkedIn.
Simplifying Social Media. For Research, Connection & DifferentiationSimple Marketing Now LLC
A social media revolution is upon us, with no sign of abating. Rather than ignore it, consider embracing it and all that social has to offer you for research, connection and differentiation. This presentation offers perspective on how the social media revolution has changed the business landscape and how to make sense of the tools of social media for your job search and for marketing.
The business of marketing is rapidly changing, and social media is a big part of that change. In this workshop, we’ll talk social-media strategy and the logistics of getting started with Facebook, Twitter, and LinkedIn. Topics will include time management, finding content to share, and measuring the results of your efforts.
How can you use social media to promote your business? In this seminar Social Marketing Consultant Luke Brynley-Jones (www.oursocialtimes.com) explains why inbound marketing is critical for businesses and how, through publishing valuable content, optimising it and sharing it via social media channels, organisations can dramatically increase their marketing returns and save money.
TiE Institute Tourmalet Social Business "Leveraging Your Network"Robert (Rob) Burns
This session was held on Nov 17, 2011 at PwC Tower, 18 York Street in Toronto.
The session focus was on ‘Leveraging Your Network’.
Session Overview
The workshop’s specific focus was on the following aspects:
• Goals and Concepts of Networking
• Fundamentals of Relationship Building
• Tools and Systems of Social Networking
• Maintaining Communication Richness
• Strategies to Leverage Your Network
Presenters
Bobby Umar, President, Raeallan
Katherine Roos, Small Business Manager, Enterprise Toronto
Robert Burns, President, Tourmalet Advisory Services
Shelley Mayer, Founder, Ramp Communications Inc.
How to use Facebook, LinkedIn & Twitter to promote a new businessHelen Kitchen PR
Helpful hints about how to get started with the main social networking platforms so that your fledgling business can begin to build a tribe of influencers and prospects
This presentation introduces the most popular social media platforms linkedin, facebook, twitter and blog. It's focus is on how businesses can leverage the power of these new media to engage with their target audience and drive sales and make profits.
(This presentation was part of New Horizons London's Social Media Seminar in March2010: Slides have been created with the help of Chess Media's Jacob Morgan)
Build Your Brand - Build Your Career GeorgeTown UniversityWeb.com
Social media and its implications, what online brands are and how to define your own. Online personal brands, why they are affecting your career, and how to control and promote your brand.
American Independent Writers Going Freelance Workshop Nov 7 2009Shashi Bellamkonda
This was a presentation for folks attending the Going Freelance Seminar of AIW at the Johns Hopkins University in DC on Nov 7th
AIW is a national organization for writers. Our mission is to:
Create an open and inclusive community of authors, journalists, and other writers;
Inform, educate, and support our members in the business and craft of writing and help them succeed in a rapidly changing environment; and
Advocate for writers on key local and national issues.
AIW membership is only $100/year now through December 31, 2009. Join before the cost increases to $125/year on January 1, 2010. http://www.amerindywriters.org/home/
LinkedIn is the largest professional social media network and provides businesses of all types -- small businesses included -- with a great platform to market themselves.
While LinkedIn is not a platform local businesses traditionally think of when looking to grow, this network of professionals offers countless marketing opportunities that can have a significant impact on your bottom line by increasing your business.
This deck will teach you:
-- How to build an engaging LinkedIn Company Page
-- Best practices
-- Getting started with LinkedIn Groups
-- Posts that will help you increase your reach
-- How to get the most out of LinkedIn endorsements
This social media marketing presentation is the first in a series developed for the Kinnelon NJ library to place social media marketing into perspective. It's particularly relevant for those wanting to use the tools of social media to promote themselves and/or their businesses and raise their professional profile online. With more and more customers and companies beginning online when they search for resources, it matters to be found online.
The first session puts social media into context. Subsequent sessions will examine specific social networking platforms and address audience questions.
For more information about the series, see http://smokerise-nj.blogspot.com/2011/06/social-media-series-at-kinnelon-library.html
This is my presentation from last year. Since then Facebook added a few 100 million users and more news organizations changed their structure and strategy. Compare this to my other recent ones .
Automate, Improve and Optimize Your Lead GenerationDave Meyer
If you'd like LOL (Lots of Leads) - you need a system to get your leads from marketing into the hands of sales. Dave Meyer of BizzyWeb shares how to track to ROI, get your leads into a repeatable system, and get your sales and marketing teams working as a big, happy SMarketing team.
Automate, Improve and Optimize Your Lead GenerationDave Meyer
The #1 complaint most sales teams have about marketing is “I’m not getting enough qualified leads.” It’s easy to drive traffic to your website, but finding the right audience and nurturing those connections is hard. Let’s enhance your lead process by creating a system to add value, and warming up your leads before sales makes the first contact.
- Map out your current lead-gen process and decide what’s working
- Focus on the audiences that matter most to your business
- Set follow-ups designed to convert (without being annoying)
- Set measurable, achievable goals for your lead funnels
Automate, Optimize and Improve Your Lead GenerationDave Meyer
From #DSDET - Digital Summit in Detroit, September 2018.
- Build a new blueprint to map out your current lead-gen process and decide what’s working
- Understand which audiences matter most to your business
- Set follow-ups designed to convert (without being annoying)
- Set better measurable, achievable goals for your lead funnels
Automate, Improve and Optimize your Lead GenerationDave Meyer
Lead funnels are a critical piece of any inbound marketing strategy. Once you start driving traffic to your site, you need to actively engage those leads and nurture them through the conversion process.
Optimizing a lead funnel takes work, but the payoff is well worth the effort. Join Dave Meyer as he discusses ways to improve and optimize customer touchpoints, from the prep work that goes into creating buyer personas and mapping user journeys, all the way through measuring the effectiveness of specific marketing tactics.
Millennials, Gen X, Baby Boomers, the Greatest Generation. You’ve heard all about each of these groups of people, organized by rough ages. But here’s a little secret that the media won’t tell you: There’s no defined and agreed outline to generations, and despite what you hear, people are still as unique and different as they’ve ever been.
We’ll cover some of the common threads most often accredited to different generations, and a common-sense approach to make sure your marketing reaches the right people, and that your messaging matches the expectations and communication styles of your intended audience.
Do your sales tend to go in cycles? Do you have slow periods where you work like crazy but can't seem to land a sale, followed by big streaks of wins? Are you wondering how to capitalize on changes in your market to sell more? Join Dave Meyer of BizzyWeb to learn how to plan around seasonality and be proactive in your sales cycle.
BizzyWeb Presents: Online Marketing Basics for 2014Dave Meyer
BizzyWeb presents Online Marketing 2014, an overview of everything you need to know about marketing on the Web and Social Media. We cover Web and SEO basics, Facebook, LinkedIn, Twitter, Google Plus, Pinterest and tips for online security and how to set a fantastic strategy that works for you! When you're done you'll know how to Generate Buzz Without Getting Stung.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.