8 Tips for LinkedIn 
Complete Your Profile 
This point should not need mentioning, but since so many people neglect it, we have to em-phasize 
it: You need to complete your profile. Find a professional photo of yourself and let it 
fly. I know you have one. The Jane Doe photo doesn’t work online. LinkedIn lets you know if 
your profile is not 100% complete. Follow and go complete it today. Let people know you’re 
human. 
1 
2 Make Connections, and Keep Connecting 
Customize Your URL 
All the good URL’s are already taken. Well, you don’t know if 
you haven’t tried. You want to start with your own name. If 
that is not available, try some options, always bearing in 
mind how you want to be found in search. Just don’t allow 
something that looks like this > linked.com/pub/John- 
Doe/6/8a/bb8/ and that’s what you’ll get if you don’t cus-tomize 
your URL. Take a minute to do it right. 
Give Solid Recommendations to Others 
Recommendations are an important part of your LinkedIn profile. A diverse collection of 
recommendations from managers, peers, and customers should be the goal. Be proactive 
and give recommendations to people that you currently work with or have in the past that 
have left a good impression. Most people will return the gesture if their experience with you 
was positive. Recommendations where you’ve had a lengthy business relationship with 
that person are going to hold more weight. These people should be your focus. Don’t ask 
people you’ve known on Facebook for four days to give you a recommendation. Yes, people 
do it, but you shouldn’t. 
Endorsements, Endorsements, Endorsements 
This is the fast food of recommendations. If you don’t have the time or desire to sit 
down and write a well-thought out paragraph, then “endorsements” is for you. 
Endorsements showed up recently and allows users to plus (+) each other for their 
skills and expertise. Think of it as a +1 or like. It’s free for all, but overall more is better. 
Endorsements are fluffy compared to recommendations, but they are a part of your 
LinkedIn profile and 99+ is perceived as more impressive than 3. 
Start with people that you’ve worked with and endorse them where you see fit. Then give some love to people 
you’ve met online where a relationships exists. Showering users with endorsements that you don’t know at all 
does not really serve a purpose, but unfortunately many do take this route. Treat them as a “pat on the back” to 
people you respect and appreciate. 
Take Advantage of the Great Content 
LinkedIn has created a hub that delivers great content daily. You follow channels 
(Technology, Social Media, Marketing Strategies, etc.) and influencers (Richard 
Branson, Tony Robbins, Mark Cuban, etc.) Fresh content shows up daily based on 
your selections, and you will find a handful of shareable articles per day. 
Join Groups and Spend Time in at Least Three 
Consistently 
Groups are a very big part of LinkedIn, but you need to participate. Roll up your sleeves 
and spend some time participating in the Groups you’ve selected. LinkedIn allows you 
to join 50 groups. This is way too many. Try to spend time in 2-3 groups on a weekly 
basis. Get into the habit of posting and commenting. This is how connections are born. 
A nice addition to LinkedIn is the improvement when searching for groups to join. For 
example, if you search “Social Media” to see what’s out there, LinkedIn will show you 
the activity level, number of discussions for the month, and how many members. This 
helps you sift through the thousands of groups available on LinkedIn and helps you 
make a more informed decision. 
Optimized Your Search Rankings 
This remains one of the weaknesses of LinkedIn. In order to be found in 
search, at least on the first page of a term, you need to enter keywords. The 
search in LinkedIn is not quite Google. You’ll see the people that show up first 
for any keywords you search have that word multiple times in their profile. 
When I say multiple, it could be over a hundred. These profiles look silly and 
obviously manipulated, but they’ll show up higher in search than a natural 
profile. So it’s up to you to decide what route you will take. 
It’s a good practice to include relative keywords in your profile. Think of words 
that would be more niche and less traveled than “business”, “social media”, or 
“technology”. Those mainstream keywords aren’t worth it as you’ll have to 
sacrifice your profile. 
3 
4 
5 
7 
8 
6 
As with most networks you need connections. There are two schools of thought on 
connections. The first one is to connect with anyone and everyone. Do not filter who 
you connect with. You’ll undoubtedly see the acronym LION (LinkedIn Open Networker) 
throughout LinkedIn. If you are a LION, you’ll accept just about all invitations as you look 
to build a high number of connections. The other school of thought is to keep it tight. 
Only connect with people that you know and have met in person. This keeps your 
account manageable as the numbers will obviously be lower. The drawback of this 
method is most of your 250 connections will not be active. Arguments can be made for 
both methods. Whichever you decide, try to commit to it. 
http://www. 
linkedin.com/ 
my-URL 
#Keywords 
#Keywords 
#Keywords #Keywords 
#Keywords 
#Keywords 
#Keywords 
#Keywords 
#Keywords 
#Keywords 
#Keywords 
#Keywords 
Source : DASHBOARD.com 
8 LinkedIn Tips and Basics that All Users should Practice 
www.wlalgeria.org

[World Learning Algeria] 8 Tips for LinkedIn

  • 1.
    8 Tips forLinkedIn Complete Your Profile This point should not need mentioning, but since so many people neglect it, we have to em-phasize it: You need to complete your profile. Find a professional photo of yourself and let it fly. I know you have one. The Jane Doe photo doesn’t work online. LinkedIn lets you know if your profile is not 100% complete. Follow and go complete it today. Let people know you’re human. 1 2 Make Connections, and Keep Connecting Customize Your URL All the good URL’s are already taken. Well, you don’t know if you haven’t tried. You want to start with your own name. If that is not available, try some options, always bearing in mind how you want to be found in search. Just don’t allow something that looks like this > linked.com/pub/John- Doe/6/8a/bb8/ and that’s what you’ll get if you don’t cus-tomize your URL. Take a minute to do it right. Give Solid Recommendations to Others Recommendations are an important part of your LinkedIn profile. A diverse collection of recommendations from managers, peers, and customers should be the goal. Be proactive and give recommendations to people that you currently work with or have in the past that have left a good impression. Most people will return the gesture if their experience with you was positive. Recommendations where you’ve had a lengthy business relationship with that person are going to hold more weight. These people should be your focus. Don’t ask people you’ve known on Facebook for four days to give you a recommendation. Yes, people do it, but you shouldn’t. Endorsements, Endorsements, Endorsements This is the fast food of recommendations. If you don’t have the time or desire to sit down and write a well-thought out paragraph, then “endorsements” is for you. Endorsements showed up recently and allows users to plus (+) each other for their skills and expertise. Think of it as a +1 or like. It’s free for all, but overall more is better. Endorsements are fluffy compared to recommendations, but they are a part of your LinkedIn profile and 99+ is perceived as more impressive than 3. Start with people that you’ve worked with and endorse them where you see fit. Then give some love to people you’ve met online where a relationships exists. Showering users with endorsements that you don’t know at all does not really serve a purpose, but unfortunately many do take this route. Treat them as a “pat on the back” to people you respect and appreciate. Take Advantage of the Great Content LinkedIn has created a hub that delivers great content daily. You follow channels (Technology, Social Media, Marketing Strategies, etc.) and influencers (Richard Branson, Tony Robbins, Mark Cuban, etc.) Fresh content shows up daily based on your selections, and you will find a handful of shareable articles per day. Join Groups and Spend Time in at Least Three Consistently Groups are a very big part of LinkedIn, but you need to participate. Roll up your sleeves and spend some time participating in the Groups you’ve selected. LinkedIn allows you to join 50 groups. This is way too many. Try to spend time in 2-3 groups on a weekly basis. Get into the habit of posting and commenting. This is how connections are born. A nice addition to LinkedIn is the improvement when searching for groups to join. For example, if you search “Social Media” to see what’s out there, LinkedIn will show you the activity level, number of discussions for the month, and how many members. This helps you sift through the thousands of groups available on LinkedIn and helps you make a more informed decision. Optimized Your Search Rankings This remains one of the weaknesses of LinkedIn. In order to be found in search, at least on the first page of a term, you need to enter keywords. The search in LinkedIn is not quite Google. You’ll see the people that show up first for any keywords you search have that word multiple times in their profile. When I say multiple, it could be over a hundred. These profiles look silly and obviously manipulated, but they’ll show up higher in search than a natural profile. So it’s up to you to decide what route you will take. It’s a good practice to include relative keywords in your profile. Think of words that would be more niche and less traveled than “business”, “social media”, or “technology”. Those mainstream keywords aren’t worth it as you’ll have to sacrifice your profile. 3 4 5 7 8 6 As with most networks you need connections. There are two schools of thought on connections. The first one is to connect with anyone and everyone. Do not filter who you connect with. You’ll undoubtedly see the acronym LION (LinkedIn Open Networker) throughout LinkedIn. If you are a LION, you’ll accept just about all invitations as you look to build a high number of connections. The other school of thought is to keep it tight. Only connect with people that you know and have met in person. This keeps your account manageable as the numbers will obviously be lower. The drawback of this method is most of your 250 connections will not be active. Arguments can be made for both methods. Whichever you decide, try to commit to it. http://www. linkedin.com/ my-URL #Keywords #Keywords #Keywords #Keywords #Keywords #Keywords #Keywords #Keywords #Keywords #Keywords #Keywords #Keywords Source : DASHBOARD.com 8 LinkedIn Tips and Basics that All Users should Practice www.wlalgeria.org