The document is a guide by Danielle Brigida on creating social buzz through effective use of social media. It emphasizes the importance of sharing interesting content, optimizing posts for various platforms, and engaging with followers to maximize reach and engagement. Key takeaways include starting slow, streamlining efforts, and actively participating in online communities to enhance visibility.

1. Creating Your Own Social Buzz Danielle Brigida February 11, 2009

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4. Creating Your Own Social Buzz Danielle Brigida The Coming of Age Story of a Link February 11, 2009

5. Social Media for NWF

6. Strategic Sharing It’s all about giving your message the best shot of being heard

7. Cross-Pollinate

8. What do you need? Content that is: Interesting and helpful Information you want to share Something that might engage the reader

9. Optimize the Content To Blog Post From Press Release

10. Submit to Social News Sites Direct Link to Your Story Interesting and Accurate Title - Make it real, no marketese Good description - Leave some intrigue if you can Photo - Sites will pull this in automatically Friends or supporters - To help start the votes What You’ll Need:

11. Submit to Social News Sites

12. Why Digg?

13. Submitting to Digg

14. Why Mixx?

15. Submitting to Mixx

16. Why Reddit?

17. Submitting to Reddit

18. Keep Submitting Social News: Niche vs. Broad Smaller or more specific communities can bring visitors that stay longer on your site.

19. Find and Use Shortcuts Always look for new ways to make submitting content easier and quicker!

20. Tips and Tricks Image by Micah Johnson From www.chiefingredient.com

21. Submit to Social Bookmarking Sites What you’ll need: Interesting and Accurate Title - Make it real, no marketese Good description - Leave some intrigue if you can Relevant Tags Friends - To save or thumb up the link What You’ll Need:

22. Submitting to StumbleUpon Accurate Title Good Description Relevant Tags

23. The Importance of Tags

24. Share the Link Love Email IM/Skype Thru the Site Microblogs Groups

25. Share With Microblogs Your Message Twitter Followers Identi.ca Followers Plurk Followers Facebook Friends Your Message Your Message Your Message

26. Shorten Your Link

27. Streamline Your Updates Your Message Twitter Followers Facebook Friends Identi.ca Followers Plurk Followers

28. Use Your Profiles Personal Organizational

29. NWF Case Study

30. NWF Case Study

31. Search Twitter http://search.twitter.com @NWF’s Response *Power of the Retweet *Who is helping you? *Follow new people

32. Search Twitter http://search.twitter.com @starfocus’s Response

33. Tracking Your Return

34. Remember the Social Side Be Polite Don’t Interrupt Help Others Ask Questions Ask for Help

35. Digg Hit the Homepage Check traffic Follow people who dugg it Fan people who commented positively

36. Mixx Hit the Homepage Friend people who comment Join Groups that pick up the story Support these friends and groups if you want future support

37. Reddit Hit the Homepage

38. Within 24 Hours…

39. Bear in Mind There is No Failing…

40. Learn from Everything I used Microblogs to Share my Digg I streamlined my work so I saved Time I may not have “made” it viral, but I gave it all the right opportunities Experiment with your content

41. And when it does well… It’s Shocking

42. Take Aways 1. Don’t be afraid to start slow.

43. Take Aways 2. Streamline and look for ways to save time.

44. Take Aways 3. Be a good friend, and you’ll have good friends.

45. To Create Your Own Buzz… You must participate Practice! Learn from mistakes

46. Questions? Danielle Brigida National Wildlife Federation www.twitter.com/starfocus [email_address] [email_address] Judy N, Flickr

47. Join us at the NTC! http://nten.org/ntc

48. Podcasting We would like to thank the Packard and Surdna Foundations for their generous support of this webinar series.