Twitter Basics Webinar


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Twitter Basics Webinar

  1. 1. The Travelers Guide to Twitterverse
  2. 2. <ul><li>Opening an Account </li></ul><ul><li>How to use Twitter </li></ul><ul><li>Tweeting, ReTweeting, DMing Best Practices </li></ul><ul><li>Search and follow conversations </li></ul><ul><li>Easy analytics tools to start with </li></ul><ul><li>Twitter as Marketing tool </li></ul><ul><li>Leave time for questions </li></ul>
  3. 3. <ul><li>The answer is: Absolutely! </li></ul><ul><li>(and there are helpful guidelines for you and your firm/organization to do so comfortably) </li></ul>
  4. 5. <ul><li>Expand your network </li></ul><ul><li>Build your Reputation/Brand </li></ul><ul><li>Comment on legal issues and trends </li></ul><ul><li>Listen (to the customer, to competitors) </li></ul><ul><li>Learn (from industry leaders, your customers, competitors) </li></ul><ul><li>Channel (opinions, image, perceptions) </li></ul><ul><li>Promote, Communicate (to your audience) </li></ul>
  5. 7. Who’s behind the Account? All My Tweets Your Name ‘ SEO’ control And General Info
  6. 9. <ul><li>@BillGates – tweet directed at Bill Gates </li></ul><ul><li>RT – ReTweet. Quote someone and promote their message with your followers </li></ul><ul><li>DM – send a Direct Message, visible only by the one person you sent it to </li></ul>
  7. 10. <ul><li>#usaircrash – Twitter was first to report and broadcast from scene </li></ul><ul><li>#gaza – Israel Gov held Twitter press conference on Twitter during Gaza War </li></ul><ul><li>#legaltech, #LMA – coverage of the events live on Twitter </li></ul>
  8. 11. <ul><li>Now it’s time for the really interesting stuff – see how it is all working together </li></ul>
  9. 12. More can be found on:
  10. 14. <ul><li>Tweet: Link to interesting news/articles </li></ul><ul><li>Contribute Value to the Community </li></ul><ul><li>ReTweet: recognize other’s Tweets </li></ul><ul><li>From Chris Brogan’s 50 ideas of using Twitter for Business: </li></ul><ul><li>When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link. </li></ul><ul><li>Ask questions. Twitter is GREAT for getting opinions. </li></ul><ul><li>Commenting on others’ tweets, and retweeting what others have posted is a great way to build community. </li></ul>
  11. 15. <ul><li>Confidentiality and Ethics rules apply </li></ul><ul><li>Be honest </li></ul><ul><li>Don’t tweet anything that could make you feel awkward later on </li></ul><ul><li>Don’t spam </li></ul>
  12. 16. <ul><li>You don’t have to follow EVERY TWEET </li></ul><ul><li>Dip in and out of conversations </li></ul><ul><li>Tweet when you read something you want to share </li></ul><ul><li>ReTweet others </li></ul><ul><li>Filter Tweets around a term/keyword </li></ul>
  13. 18. <ul><li>Have a ‘Brand’ account so people can find you easily. [next webinar we’ll discuss how to manage multiple accounts] </li></ul><ul><li>We also have personal accounts. People want to see the faces behind the company and are more likely to do business with people they know, trust and like. </li></ul>
  14. 19. <ul><li> – Twitter Yellow Pages </li></ul><ul><li> – ‘Tags-based’ Directory </li></ul><ul><li>Seach key words in people’s bios http:// </li></ul><ul><li>Follow one or two people that interest you and follow those they follow </li></ul>
  15. 21. <ul><li>Each has around 500 followers </li></ul><ul><li>Plus my followers </li></ul><ul><li>Webinar info was sent to….. 6000 people in 10 seconds with zero cost </li></ul><ul><li>Credit to Doug Jasinski for this helpful use case structure! </li></ul>
  16. 22. <ul><li>Graph to show your growth and predict growth for following weeks: http:// / and </li></ul><ul><li>Check your activity http:// / </li></ul><ul><li>Ranking – </li></ul><ul><li>Keywords - http:// / , , http:// / </li></ul>
  17. 23. <ul><li>No one is your friend from Day 1 – you need time to build trust into online relationship (just like ‘offline’ relationship) </li></ul><ul><li>It’s not about you – it’s about the other and the community. The more you give – the more you get </li></ul>
  18. 24. Other Useful Guidelines and Tips <ul><li>‘ Tags’ and ‘keywords’ analysis guide </li></ul><ul><li>Chris Brogan: How to Do Business on Twitter: </li></ul><ul><li>How do other brands do Twitter: </li></ul><ul><li> </li></ul><ul><li>“ Twitter Tips in 140 characters and more” </li></ul><ul><li> </li></ul><ul><li>@ atsakala offer a great Social Media Guidelines document – tweet him to ask for a copy </li></ul><ul><li>Read Blogs of Lawyers on Twitter – all have posts with great advice on Twitter for Lawyers </li></ul>
  19. 25. <ul><li>Questions? </li></ul>