The marketing strategy developed for LinkedIn's future growth in a MBA course at NIU. The project challenges to think critically for continuous growth of the company on a global level.
China's professional networking sites overview (incl. LinkedIn)Sampi Marketing Inc.
Marketing on Chinese online professional networks is often overlooked by marketers trying to reach Chinese professionals or company decision makers.
With LinkedIn being practically unknown in China, other platforms compete for connecting the largest workforce in the world.
This overview of the major professional networking sites in China provides an in-depth view of the their size, user demographics and audience profiles.
Then each of the platforms is looked at in more details from a marketer's perspective.
Linked in marketing solutions media kit 2013 (pl)Paul Lovie
The document summarizes LinkedIn's marketing solutions for reaching professionals on its platform. It has over 7 million Canadian members who spend more than 5 minutes per visit on average. LinkedIn allows targeting of members by demographics like age, job role, company, and interests to deliver relevant content. Advertising options include display ads, sponsored updates, polls and videos to engage with the LinkedIn audience.
Mortgage Sales Recruiting - Top TrendsPat Sherlock
Today, recruiting is the most important activity of a mortgage manager if they want to grow their business. This presentation reviews the latest trends in mortgage sales recruiting.
Targeting Higher Education Audiences with LinkedInJMH Consulting
The document discusses marketing to adult education audiences on LinkedIn. It outlines the best and worst features of LinkedIn advertising, how LinkedIn advertising works, when to use LinkedIn versus other platforms, and examples of effectively targeting prospective students. The presentation covers the 7 best features and 9 worst features of LinkedIn advertising. It also provides examples of how to target audiences for degrees, certificates, and corporate training using LinkedIn's targeting capabilities.
SourceIn São Paulo: Tendências de Recrutamento Social para as ConsultoriasLinkedIn
Apresentação de James Volpentes - Diretor Sênior do LinkedIn, Segmento de Consultorias, América do Norte, no SourceIn São Paulo, realizado no dia 02 de outubro de 2014. O evento reuniu grandes líderes em atração de talentos para compartilhar insights e tendências de recrutamento social para Consultorias.
This document provides an overview of LinkedIn's marketing solutions for building relationships with professionals worldwide. It outlines LinkedIn's audience of over 225 million users, their engagement with content and connections on the platform, and how marketers can precisely target users through ads, company pages, groups, mobile solutions, and social ads. The final sections discuss priority accounts, engagement strategies, and thank the audience for their time.
This document summarizes LinkedIn's business lines and solutions for marketing and recruiting professionals. It discusses LinkedIn's large network of over 364 million users and how marketers can use LinkedIn Marketing Solutions, Talent Solutions, and Sales Solutions to connect with professionals, build brands, and find talent. Specific products mentioned include Company Pages, Sponsored Updates, Display Ads, Video Ads, InMail, and Lead Accelerator. Case studies demonstrate how these solutions helped various companies achieve marketing and recruiting goals.
Digicliff is a digital marketing company that specializes in web solutions and online marketing. They have a core team of experts certified in search engine optimization, social media marketing, pay-per-click advertising, email marketing, web development, and application development. Digicliff aims to provide their clients with the highest return on investment for their digital marketing strategies through approaches like search engine optimization, social media marketing, pay-per-click advertising, and more.
China's professional networking sites overview (incl. LinkedIn)Sampi Marketing Inc.
Marketing on Chinese online professional networks is often overlooked by marketers trying to reach Chinese professionals or company decision makers.
With LinkedIn being practically unknown in China, other platforms compete for connecting the largest workforce in the world.
This overview of the major professional networking sites in China provides an in-depth view of the their size, user demographics and audience profiles.
Then each of the platforms is looked at in more details from a marketer's perspective.
Linked in marketing solutions media kit 2013 (pl)Paul Lovie
The document summarizes LinkedIn's marketing solutions for reaching professionals on its platform. It has over 7 million Canadian members who spend more than 5 minutes per visit on average. LinkedIn allows targeting of members by demographics like age, job role, company, and interests to deliver relevant content. Advertising options include display ads, sponsored updates, polls and videos to engage with the LinkedIn audience.
Mortgage Sales Recruiting - Top TrendsPat Sherlock
Today, recruiting is the most important activity of a mortgage manager if they want to grow their business. This presentation reviews the latest trends in mortgage sales recruiting.
Targeting Higher Education Audiences with LinkedInJMH Consulting
The document discusses marketing to adult education audiences on LinkedIn. It outlines the best and worst features of LinkedIn advertising, how LinkedIn advertising works, when to use LinkedIn versus other platforms, and examples of effectively targeting prospective students. The presentation covers the 7 best features and 9 worst features of LinkedIn advertising. It also provides examples of how to target audiences for degrees, certificates, and corporate training using LinkedIn's targeting capabilities.
SourceIn São Paulo: Tendências de Recrutamento Social para as ConsultoriasLinkedIn
Apresentação de James Volpentes - Diretor Sênior do LinkedIn, Segmento de Consultorias, América do Norte, no SourceIn São Paulo, realizado no dia 02 de outubro de 2014. O evento reuniu grandes líderes em atração de talentos para compartilhar insights e tendências de recrutamento social para Consultorias.
This document provides an overview of LinkedIn's marketing solutions for building relationships with professionals worldwide. It outlines LinkedIn's audience of over 225 million users, their engagement with content and connections on the platform, and how marketers can precisely target users through ads, company pages, groups, mobile solutions, and social ads. The final sections discuss priority accounts, engagement strategies, and thank the audience for their time.
This document summarizes LinkedIn's business lines and solutions for marketing and recruiting professionals. It discusses LinkedIn's large network of over 364 million users and how marketers can use LinkedIn Marketing Solutions, Talent Solutions, and Sales Solutions to connect with professionals, build brands, and find talent. Specific products mentioned include Company Pages, Sponsored Updates, Display Ads, Video Ads, InMail, and Lead Accelerator. Case studies demonstrate how these solutions helped various companies achieve marketing and recruiting goals.
Digicliff is a digital marketing company that specializes in web solutions and online marketing. They have a core team of experts certified in search engine optimization, social media marketing, pay-per-click advertising, email marketing, web development, and application development. Digicliff aims to provide their clients with the highest return on investment for their digital marketing strategies through approaches like search engine optimization, social media marketing, pay-per-click advertising, and more.
New Gen - Digital Innovators provides digital solutions and strategies through its team of 40+ experts with over 5 years of experience. It specializes in technology for marketing, marketing creativity and strategies. The company analyzes customer requirements, develops strategies for client acquisition and market expansion, and delivers rankings, traffic, leads and sales. New Gen offers services including online branding, SEO, social media marketing, and a CRM platform to manage lead data from various sources and engage customers.
LinkedIn is a social media platform for professional networking. It allows users to connect with colleagues and find new jobs or business opportunities. Users create profiles resembling online resumes to showcase their careers, experiences, skills, and achievements. Common users include executives, business owners, managers, and professionals from Fortune 500 companies. Since launching in 2003, LinkedIn has grown to over 225 million users and is a popular site for job searching and recruiting.
Social Media for Business (Business Link, Barnstaple)Tonick Media
An online version of the slides used in Aren Grimshaw's presentation on Social Media to business in Barnstaple.
Originally presented on Wednesday 11th August at the Barnstaple Hotel as part of a Business Link one day seminar on Social Media and Internet Marketing.
1. The document discusses various methods of online advertising including banners, pop-ups, email marketing, mobile ads, splash screens, URL submission, chat rooms, and online catalogs.
2. It also covers targeted advertising strategies like customized ads, push and pull strategies, and associated ad displays. Measurement techniques include click-through rates, time spent viewing, and purchases made.
3. Emerging topics are also examined such as intelligent agents, push technology, online events and promotions to drive traffic, and localization of online ads. Managerial issues in online advertising are also reviewed.
This document summarizes a business plan for an app called "Let's Partay" that helps people organize parties and events. The app connects party organizers with venues and vendors. Key metrics show the app has 46 users and 4 venues so far, with $100 in revenue. Customer feedback is positive. The business plan outlines the key partners, activities, resources, value proposition, customer relationships, segments, channels, cost structure and revenue streams. It presents screenshots of the beta app and discusses next steps to expand to more schools and cities. Appendices provide a competitive analysis and customer profiles.
Advertising opportunities on iPad increase your exposure to the most influential, senior, affluent decision makers in an environment proven to maximise engagement and response levels.
LinkedIn’s iPad audience represents the greatest concentration of senior decision-makers on our network, more than half of which (53%) are managers, and with over a third (34%) in director-level roles. This audience engages with LinkedIn on their iPads throughout the day, with usage peaking in the evening when members are less likely to access LinkedIn on desktop PCs.
Reaching a time-poor audience outside of the conventional working day maximises the potential for engagement with valued content and translates into powerful engagement levels. LinkedIn iPad users are 65% more likely to follow companies on LinkedIn and four times more likely to engage with the display ads that they encounter on their iPad. And since these users have twice as many connections as the average LinkedIn member, their potential to amplify, share and recommend your messages is significantly increased.
Display ad formats for iPad maximise this opportunity through standard 300×250 display ad units and the additional option for full-page ads generating maximum impact. Both ad formats support the full range of LinkedIn targeting technologies.
Illustration of various types of Online marketing with examples.Slides talk about search engine marketing, display ads, affiliate marketing, lead generation marketing, native marketing, email marketing etc.
Higher Education on LinkedIn: Annual Audit and Trends ReportLinkedIn
Jason Lipschutz, Insights Analyst for higher education at LinkedIn, shares data on higher education trends and keys to success for education marketers on LinkedIn.
This document summarizes a presentation from Ajax Union about using social media for online marketing. It provides an overview of major social media platforms like Facebook, Twitter, Google+, Pinterest, LinkedIn and YouTube. Key points include statistics on active users, tips for setting goals and metrics, and strategies for using each platform to engage customers and drive traffic. The presentation encourages marketers to establish a presence across multiple networks and compare successes. It also promotes Ajax Union's social media and marketing services.
Better understand the supply and demand for professionals with non-profit skills like fundraising and grant making across Europe. These Talent Pool Reports are based on data from LinkedIn's network of 238 million professionals and the results from a survey of over 100,000 LinkedIn members.
See all Talent Pool Reports: http://lnkd.in/TalentDemand
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
LinkedIn is the new resume and rolodex. Make sure you are using it to your advantage that helps build the brand of YOU!
Originally presented by Sherry Coker for Springfield Collective.
San Diego AMA Content Marketing Series 1: PersonasAMASanDiego
This document provides information about a content marketing event hosted by the San Diego chapter of the American Marketing Association (SDAMA). The event covered personas and content marketing. It included an overview of how IBM uses buyer personas to develop targeted marketing campaigns. It also discussed how Mitchell International develops content for different stages of the customer journey. The document outlined various content types, challenges, and ways to leverage existing content. It encouraged connecting content to personas and customer experience mapping to align messages.
This document summarizes information about AdCounty Global Partnerships, a global advertising agency. It provides details on their premium traffic sources across various regions, global partners, capabilities in programmatic buying and selling, targeting parameters, and types of inventory. It also includes case studies on campaign performance for various clients and contact information for the founder and head of global mobile business.
This document discusses how LinkedIn is adapting its platform to better serve higher education. It notes that LinkedIn can support students throughout their entire professional journey from acquiring knowledge in school to developing skills and finding jobs. The document highlights how LinkedIn products currently help areas like admissions, education, and career services and how it plans to further simplify and improve the experience for educational institutions. It also emphasizes LinkedIn's commitment to investing in higher education's future.
This document summarizes an internet marketing seminar given to Swiss Post. It discusses why internet marketing is important due to the large number of people online and growing online ad spending. It covers different forms of internet marketing like search engine optimization, pay-per-click ads, banners ads, social media, mobile and email. It provides examples and discusses key trends like the growth of visual content, native advertising, consumer reviews and geotargeting. The seminar emphasized setting goals, measuring success and provided a campaign example.
This document discusses how LinkedIn can help career services professionals and students. It provides an overview of LinkedIn and how it benefits career centers by helping them build their brand, enhance career services, attract more recruiters, and support students. Students can use LinkedIn to build an online presence, connect with alumni, research opportunities, and learn networking etiquette. The presentation encourages participants to utilize LinkedIn training resources and groups to help themselves and their students.
LinkedIn is the most widely used professional social network in Australia. However, often users will develop a basic profile and leave it dormant, or become frustrated by a barrage of alerts and emails which lead the user to avoid the platform at all costs. This is to the detriment of their future professional endeavours as there is much to be gained through LinkedIn.
This presentation reveals key tip and tricks for using LinkedIn effectively, how to glean real value from the platform, and steps you can undertake yourself to become a LinkedIn master.
For more information on LinkedIn and using it to generate business value, contact Roger Christie via rchristie[at]social2business.com.au.
This document summarizes marketing, public relations, and social media services offered by MAP University. It describes 7 types of services, including business development, online marketing campaigns, social media campaigns, media relations, video marketing, copywriting, and joint venture marketing. It then provides details on the founders and team of MAP University and testimonials from clients they have worked with.
Using Social Media to Assist Students with Career Planning and Connect Studen...Jennifer B
Attendees will receive an overview of social media outlets as used by high school personnel (to assist students in career and college exploration) and Higher Ed personnel (to reach perspective students). Strategic online-based research (by counseling staff and students) can lead to a more realistic under-standing of prospective industries and universities and increase enrollment, retention, and scholar-ships. Learn how to harness the power of social networking, in an effective and business-like manner, to increase student success and accountability while making your job easier and reaping the benefits!
Objectives: (1) Discuss various social media outlets (LinkedIn, Facebook, Twitter, etc.), (2) Overview of how universi-ties are leveraging current social media outlets, (3) Overview of social media use by career/industry networks, (4) Learn how to evaluate different media outlets as to their benefit to YOUR students and YOUR workload (a.k.a.—Connecting students with university personnel and industry professionals so you can do the REST of your job!), (5) Discuss strategic social media use for college and career exploration (getting beyond the face of university marketing; understanding what the professions are all about, from the professionals themselves), (6) Discover how early and student-initiated career and college investigation creates a sense of ownership and responsibility within students as to their post-graduation plans, (7) Explore how early social media connectivity with higher ed community leads to college admissions, satisfaction, reten-tion, and success, and (8) Discuss social media etiquette and legal issues for guidance personnel and students.
LinkedIn's mission is to connect professionals around the world and make them more productive and successful. Its vision is to become the most important professional network in the world.
The company offers profile, job posting, matching and search services to help professionals easily find their ideal jobs and for companies to easily find ideal talent. It generates most of its revenue from monthly subscription fees from individuals and companies. Additional revenue comes from marketing campaigns where advertisers pay for clicks or impressions on the LinkedIn site and mobile apps.
LinkedIn's competitive advantages are its large network of professional users and the data and content they generate. It aims to continue growing its network effects and traffic. The key benefits for users are professional branding, networking opportunities
New Gen - Digital Innovators provides digital solutions and strategies through its team of 40+ experts with over 5 years of experience. It specializes in technology for marketing, marketing creativity and strategies. The company analyzes customer requirements, develops strategies for client acquisition and market expansion, and delivers rankings, traffic, leads and sales. New Gen offers services including online branding, SEO, social media marketing, and a CRM platform to manage lead data from various sources and engage customers.
LinkedIn is a social media platform for professional networking. It allows users to connect with colleagues and find new jobs or business opportunities. Users create profiles resembling online resumes to showcase their careers, experiences, skills, and achievements. Common users include executives, business owners, managers, and professionals from Fortune 500 companies. Since launching in 2003, LinkedIn has grown to over 225 million users and is a popular site for job searching and recruiting.
Social Media for Business (Business Link, Barnstaple)Tonick Media
An online version of the slides used in Aren Grimshaw's presentation on Social Media to business in Barnstaple.
Originally presented on Wednesday 11th August at the Barnstaple Hotel as part of a Business Link one day seminar on Social Media and Internet Marketing.
1. The document discusses various methods of online advertising including banners, pop-ups, email marketing, mobile ads, splash screens, URL submission, chat rooms, and online catalogs.
2. It also covers targeted advertising strategies like customized ads, push and pull strategies, and associated ad displays. Measurement techniques include click-through rates, time spent viewing, and purchases made.
3. Emerging topics are also examined such as intelligent agents, push technology, online events and promotions to drive traffic, and localization of online ads. Managerial issues in online advertising are also reviewed.
This document summarizes a business plan for an app called "Let's Partay" that helps people organize parties and events. The app connects party organizers with venues and vendors. Key metrics show the app has 46 users and 4 venues so far, with $100 in revenue. Customer feedback is positive. The business plan outlines the key partners, activities, resources, value proposition, customer relationships, segments, channels, cost structure and revenue streams. It presents screenshots of the beta app and discusses next steps to expand to more schools and cities. Appendices provide a competitive analysis and customer profiles.
Advertising opportunities on iPad increase your exposure to the most influential, senior, affluent decision makers in an environment proven to maximise engagement and response levels.
LinkedIn’s iPad audience represents the greatest concentration of senior decision-makers on our network, more than half of which (53%) are managers, and with over a third (34%) in director-level roles. This audience engages with LinkedIn on their iPads throughout the day, with usage peaking in the evening when members are less likely to access LinkedIn on desktop PCs.
Reaching a time-poor audience outside of the conventional working day maximises the potential for engagement with valued content and translates into powerful engagement levels. LinkedIn iPad users are 65% more likely to follow companies on LinkedIn and four times more likely to engage with the display ads that they encounter on their iPad. And since these users have twice as many connections as the average LinkedIn member, their potential to amplify, share and recommend your messages is significantly increased.
Display ad formats for iPad maximise this opportunity through standard 300×250 display ad units and the additional option for full-page ads generating maximum impact. Both ad formats support the full range of LinkedIn targeting technologies.
Illustration of various types of Online marketing with examples.Slides talk about search engine marketing, display ads, affiliate marketing, lead generation marketing, native marketing, email marketing etc.
Higher Education on LinkedIn: Annual Audit and Trends ReportLinkedIn
Jason Lipschutz, Insights Analyst for higher education at LinkedIn, shares data on higher education trends and keys to success for education marketers on LinkedIn.
This document summarizes a presentation from Ajax Union about using social media for online marketing. It provides an overview of major social media platforms like Facebook, Twitter, Google+, Pinterest, LinkedIn and YouTube. Key points include statistics on active users, tips for setting goals and metrics, and strategies for using each platform to engage customers and drive traffic. The presentation encourages marketers to establish a presence across multiple networks and compare successes. It also promotes Ajax Union's social media and marketing services.
Better understand the supply and demand for professionals with non-profit skills like fundraising and grant making across Europe. These Talent Pool Reports are based on data from LinkedIn's network of 238 million professionals and the results from a survey of over 100,000 LinkedIn members.
See all Talent Pool Reports: http://lnkd.in/TalentDemand
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
LinkedIn is the new resume and rolodex. Make sure you are using it to your advantage that helps build the brand of YOU!
Originally presented by Sherry Coker for Springfield Collective.
San Diego AMA Content Marketing Series 1: PersonasAMASanDiego
This document provides information about a content marketing event hosted by the San Diego chapter of the American Marketing Association (SDAMA). The event covered personas and content marketing. It included an overview of how IBM uses buyer personas to develop targeted marketing campaigns. It also discussed how Mitchell International develops content for different stages of the customer journey. The document outlined various content types, challenges, and ways to leverage existing content. It encouraged connecting content to personas and customer experience mapping to align messages.
This document summarizes information about AdCounty Global Partnerships, a global advertising agency. It provides details on their premium traffic sources across various regions, global partners, capabilities in programmatic buying and selling, targeting parameters, and types of inventory. It also includes case studies on campaign performance for various clients and contact information for the founder and head of global mobile business.
This document discusses how LinkedIn is adapting its platform to better serve higher education. It notes that LinkedIn can support students throughout their entire professional journey from acquiring knowledge in school to developing skills and finding jobs. The document highlights how LinkedIn products currently help areas like admissions, education, and career services and how it plans to further simplify and improve the experience for educational institutions. It also emphasizes LinkedIn's commitment to investing in higher education's future.
This document summarizes an internet marketing seminar given to Swiss Post. It discusses why internet marketing is important due to the large number of people online and growing online ad spending. It covers different forms of internet marketing like search engine optimization, pay-per-click ads, banners ads, social media, mobile and email. It provides examples and discusses key trends like the growth of visual content, native advertising, consumer reviews and geotargeting. The seminar emphasized setting goals, measuring success and provided a campaign example.
This document discusses how LinkedIn can help career services professionals and students. It provides an overview of LinkedIn and how it benefits career centers by helping them build their brand, enhance career services, attract more recruiters, and support students. Students can use LinkedIn to build an online presence, connect with alumni, research opportunities, and learn networking etiquette. The presentation encourages participants to utilize LinkedIn training resources and groups to help themselves and their students.
LinkedIn is the most widely used professional social network in Australia. However, often users will develop a basic profile and leave it dormant, or become frustrated by a barrage of alerts and emails which lead the user to avoid the platform at all costs. This is to the detriment of their future professional endeavours as there is much to be gained through LinkedIn.
This presentation reveals key tip and tricks for using LinkedIn effectively, how to glean real value from the platform, and steps you can undertake yourself to become a LinkedIn master.
For more information on LinkedIn and using it to generate business value, contact Roger Christie via rchristie[at]social2business.com.au.
This document summarizes marketing, public relations, and social media services offered by MAP University. It describes 7 types of services, including business development, online marketing campaigns, social media campaigns, media relations, video marketing, copywriting, and joint venture marketing. It then provides details on the founders and team of MAP University and testimonials from clients they have worked with.
Using Social Media to Assist Students with Career Planning and Connect Studen...Jennifer B
Attendees will receive an overview of social media outlets as used by high school personnel (to assist students in career and college exploration) and Higher Ed personnel (to reach perspective students). Strategic online-based research (by counseling staff and students) can lead to a more realistic under-standing of prospective industries and universities and increase enrollment, retention, and scholar-ships. Learn how to harness the power of social networking, in an effective and business-like manner, to increase student success and accountability while making your job easier and reaping the benefits!
Objectives: (1) Discuss various social media outlets (LinkedIn, Facebook, Twitter, etc.), (2) Overview of how universi-ties are leveraging current social media outlets, (3) Overview of social media use by career/industry networks, (4) Learn how to evaluate different media outlets as to their benefit to YOUR students and YOUR workload (a.k.a.—Connecting students with university personnel and industry professionals so you can do the REST of your job!), (5) Discuss strategic social media use for college and career exploration (getting beyond the face of university marketing; understanding what the professions are all about, from the professionals themselves), (6) Discover how early and student-initiated career and college investigation creates a sense of ownership and responsibility within students as to their post-graduation plans, (7) Explore how early social media connectivity with higher ed community leads to college admissions, satisfaction, reten-tion, and success, and (8) Discuss social media etiquette and legal issues for guidance personnel and students.
LinkedIn's mission is to connect professionals around the world and make them more productive and successful. Its vision is to become the most important professional network in the world.
The company offers profile, job posting, matching and search services to help professionals easily find their ideal jobs and for companies to easily find ideal talent. It generates most of its revenue from monthly subscription fees from individuals and companies. Additional revenue comes from marketing campaigns where advertisers pay for clicks or impressions on the LinkedIn site and mobile apps.
LinkedIn's competitive advantages are its large network of professional users and the data and content they generate. It aims to continue growing its network effects and traffic. The key benefits for users are professional branding, networking opportunities
LinkedIn Campus is a proposed strategic initiative to provide value for pre-professionals, universities, and college recruiters. It would offer a free way for students to manage their careers and connect with alumni. Universities could promote students and see career outcomes. Recruiters could access students through a premium targeted job posting service. Financial projections estimate the initiative could increase revenue by 28% and membership by 45 million, with a best case 20% return on investment. However, risks include low adoption rates and competitor responses.
This document outlines LinkedIn marketing strategies for WSG Systems Corp, including using LinkedIn to position the company and its employees as experts, announce products and services to potential clients, and respond to service requests to generate business. Key aspects of the strategy are maintaining a presence on LinkedIn to increase the visibility of the WSG brand and connecting with the right professional contacts, while positioning themselves as experts rather than salespeople.
Are you using the "silo" method in your interactive marketing? Social media and search marketing efforts should be integrated for effective web marketing results.
Social Media Optimization for PRSA SW District ConferenceEd Schipul
Ed Schipul walks PRSA SW District Conference attendees through ways to utilize traditional PR strategies with updated Social Media tools to create relevant and successful public relations campaigns.
The document discusses using Pinterest as a marketing strategy, explaining what Pinterest is, how to engage users on the platform, and providing tips for using Pinterest for marketing purposes. It provides an example campaign of sending gifts to influential women to get them to pin and share the brand, generating exposure. The document emphasizes that Pinterest is a fast-growing social network that can increase referrals, purchases, and revenue for brands that utilize it effectively.
Danish Masterclass 4: Social Media Optimization + Analytics TrainingMassimo Burgio
Last part (4/4) of the training material I prepared for the Masterclass of Digitalmarketingforung DM10 in Holsterbro, Denmark http://www.dm10.dk.
Topics: Social Media Optimization, Analytics and Site / SEO Clinic. Check out the complete series of presentations here on Slideshare.
More social media marketing news, info and presentation at my blog http://www.globalsearchinteractive.net
1/07 - DWC+ Teleclass - Building Your Twitter StrategyErin Murphy
This document provides tips and strategies for building an effective presence on Twitter. It discusses establishing a brand identity through your Twitter handle and profile icon. Key recommendations include following industry leaders, influencers, and those who follow your competitors to stay informed. The document also outlines strategies like curating lists, posting regularly using a 30/30/30/10 rule, and using tools like Hootsuite to manage time and track keywords. Case studies demonstrate how to research trends like soccer cleats on Twitter and next steps to engage further.
Presentation on Social Media Optimization, Social Media Marketing, Growing social media presence , need of social media marketing. online marketing, social media marketing company.
With more and more consumers turning to search engines as their first stop on the purchasing path, companies that make the first page of organic search results are those that win business, even in a tough economy. But making it to the first page of organic search results takes work and doesn't happen overnight. Recognizing this, businesses may turn to paid search to supplement their inbound marketing efforts. This webinar will discuss how to get the most out of your pay per click marketing campaigns and how paid search fits into your inbound marketing strategy.
Topics include:
* What is Pay Per Click marketing & when should you do it
* How to size up your market with PPC
* How to launch and optimize a PPC campaign
LinkedIn is a social media platform for professional networking. It has over 225 million users globally. The presentation discusses LinkedIn's marketing strategy, revenue models, and success stories. LinkedIn's strategy focuses on targeting specific professional audiences through member profiles and groups. Revenue comes from display ads, sponsored content, polls and messages. The document provides examples of companies that successfully used LinkedIn to grow their business and generate new opportunities.
The document provides guidance on developing an effective Twitter marketing strategy in 12 steps: 1) Create your Twitter account and determine your brand focus, 2) Secure preferred usernames, 3) Determine marketing objectives like brand development and relationship building, 4) Set up follower incentives, 5) Promote your profile, 6) Implement a tweet strategy, 7) Build your follower list, 8) Manage followings and followers, 9) Set up auto follow/reply features, 10) Track effectiveness, 11) Implement Twitter stream advertising, and 12) Be careful when selling ads not to cause unfollows.
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
This presentation contains meaning and definition of PPC, process, benefits and factors affecting on PPC. Also I have added PPC management, seven ways to increase pay per click ROI and PPC copy writing in this presentation.
Please go through the presentations and if you came across any doubts feel free to reach me out from the contact list, so that I will try my level best to provide some solutions to your doubts at the earliest.
This document discusses social media optimization (SMO) for businesses. SMO involves using social media platforms like Twitter, Facebook, and blogs to generate publicity and increase awareness of a brand, product, or service. It explains that SMO is similar to search engine optimization but aims to drive traffic through social sharing rather than search results. The document provides tips for businesses on creating social profiles, engaging audiences, boosting their brand, and outlines the key benefits of SMO like increased traffic, visibility, customer relationships and popularity.
Social Media Optimization (SMO) Checklist and Activities - What You Need to d...Asif Anwar
Social Media Optimization (SMO) is not all about meta tags these days. SMO is also about making your site social media friendly. Some of the activities are:
Meta Tag Optimizations:
- Open Graph Optimization (OGO)
- Facebook Optimization (FBO)
- Facebook Insights Optimization
Google Analytics & Other Web Analytics Optimization
Onpage Optimization:
- Install Social Sharing Instruments - Buttons, Widgets
- URL Optimization and Shorteners
- Display Social Interactions on Site
- Social Interaction Plugins
Content Optimization on site for Social Media Visibility
- Rich Contents (Images/Video) Optimization
- Social Signals Optimization for SEO
- Readability Optimization
- Engagement & Virality Optimization
- Content Audit
Blog post: http://www.seoppcsmm.com/post/2732292842/facebook-optimization-seo-fbo-social-media-smo
This document provides an overview of social media optimization and marketing strategies. It discusses key concepts like understanding your audience, creating engaging original content, participating in social communities, and using social media to drive traffic to your website. The document outlines best practices for social media optimization, including developing a long-term strategy and focusing efforts on specific social platforms and audiences.
Linked in means business - a free downloadable playbookFan Foundry
Learn Social Selling, amp up your Networking, and get updated insights on:
- Career Management
- Content marketing
- Brand journalism
- Profile enrichment
- Group management
- Lead generation
- Company pages
... and more.
Be sure to download it (it's free) so you can make use of the embedded menu, navigation features and resource links. Subscribe to receive quarterly updates!
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
LinkedIn Training for Entrepreneurs. Explains the business essentials, Marketing Plan, Digital Marketing, Social Media Optimization and Marketing, Linked Profile, Networking, Company management etc.
This document provides an overview and summary of LinkedIn's marketing solutions and audience data. Some key points:
- LinkedIn has a large global professional network with over 277 million monthly unique visitors and growing membership of over 2 new members per second.
- The platform provides benefits to both members and marketers. Members can build their professional identity, network, and gain industry insights, while marketers can precisely target relevant professional audiences.
- LinkedIn offers various advertising and content marketing solutions like display ads, sponsored updates, slideshare ads and more to help brands effectively engage with professionals on the platform.
- Detailed data and targeting options allow marketers to define their audience based on professional criteria like job title
Achieving your objectives via LinkedIn's Marketing SolutionsLinkedIn Europe
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15. Social Media Web site for
Marketers
49% Marketers use Facebook
LinkedIn (16%), Blogging (14%) and
Twitter (12%)
16. B2B vs B2C
No Difference in B2B
Facebook dominates B2C
17. Who Uses LinkedIn?
•
•
•
•
120 million+ professionals
Over 150 industries
Executives from every
Fortune 500 firm
6.5 million+ students
• 9 million+ recent college
grads
Europe
24%
Asia
8%
Africa
1%
Middle East
1%
Oceania
2%
Other
0%
• 37,000 college and
university alumni groups
• People are joining LinkedIn
at a rate faster than 2 new
members per second!
Latin America
3%
North America
61%
19. “It’s no longer enough to simply have a solid
resume. Students now need a professional online
presence.”
- Holly Paul, US Recruiting Leader
PricewaterhouseCoopers
20.
21.
22. Current Strategies
Scoping the
Competition
Advanced People
Finder
LinkedIn Polls
•
•
•
•
•
•
Annual budget
planning
Deceased client
Opinion results for
column and blog
fodder
Product & Service
Feedback
Conduct market
research
Tweet Poll results to
generate additional
group followers
28. Competitive Analysis
Category
Description
Competitors
Members-Professional
Networks
Online professional networks
and social media sites.
Facebook, Google,
Microsoft, Twitter, Xing, and
Viadeo
Talent Solutions
Ways to match job seekers
with recruiters and hiring
organizations.
Monster, CareerBuilder,
Indeed, Oracle (through
Taleo), SAP (through
SuccessFactors), and IBM
(through Kenexa), and
traditional recruiting
organizations.
Advertising and Marketing
Giving advertisers access to
specific user information and
selling ads that reach
targeted audiences.
Online and traditional
media outlets. From search
engines and social network
sites to television, radio
stations, and newspapers.
29. Members-Professional
Network
LinkedIn competes for time spent on
their site vs. other social networks.
The more engaged a user is with the
site the easier it is to generate money
from them through advertisements
and marketers.
Competes with Xing and Viadeo for
new members.
30. Talent Solutions
Matching job seekers with those
recruiting talent in their industry.
Competes online with companies like
Monster and Career Builder.
Offline LinkedIn competes with
traditional recruitment agencies.
31. Advertising and Marketing
Using the personal information of their
user base to sell advertisements to
marketers.
Traditional media outlets as well as
internet companies fight for the same
dollars.
◦
◦
◦
◦
◦
Television
Radio
Magazine
Facebook
Google
Who can best assist companies reach
their target market?
32. Marketing Strategy –Global Concern
• Local Merchants in different countries
hesitate for international trade
• Reluctant of international trade due to
reliability
• Haven’t seen the benefits of global trade
• Don’t have a platform where they can trade!
34. Marketing Strategies – Global
Growth Opportunity
Global Growth
Highest Growth in EMEA due to increase in
middle class of Africa
35. Marketing Strategy – LinkedIn
Market Position
Current Market Position
Opportunity of growth in developing markets.
36. Competitor resistance and expansion
Companies like Trade.com and Alibaba.com have
similar services
Limited to certain geographic regions
LinkedIn has advantage of large accurate data
Increases trust among users
We Recommend this platform significantly
37. Marketing Strategies –Biggest Challenge!
Idea of online professional networking online
is not diffused properly in South Asia &
Europe
Still use traditional ways of networking
26 million in Europe
Only 24-30 million users from China & India
Increasing trend of internet usage can help!
39. “Turn cold calls into warm
conversations”
Partnership with LinkedIn
◦ Pure pool of data
◦ 238 Million potential customers
◦ Turn ten wrong calls into one right one
40.
41. Through the Glassdoor with
LinkedIn
◦ An inside look at jobs & companies
◦ Every review is verified
◦ Small business reviews through LinkedIn
profiles
◦ Information sharing of certain members of
upper management through Glassdoor
◦ Read reviews via login sharing
◦ Inflow of filtered information will keep
competitors at bay
◦ Information on LinkedIn page through
Glassdoor
◦ Global expansion hand in hand with LinkedIn
42. Higher Learning Institutions
Job fairs on/off campus via LinkedIn
Discounts on LinkedIn professional
services to active students/faculty
Pre-determined search of qualified
candidates
Student support
◦ Inquiry about job listings
◦ Live support with recruiters
◦ Mentor Program
44. Competitor’s Reaction
•
•
•
•
LinkedIn - 100 Products/Services, 200 countries
Viadeo - 65+ Products/Services, 110+ countries
Xing – 30+ Products/Services, 40+ countries
Services like Search filtering, Real time updates, Private
Messaging, recommendations, Endorsements are available
only on LinkedIn
45. Competitor’s Reaction
•
Diversify by acquisitions:
•
Xing acquired Kununu
•
•
Kununu provides user reviews about a company
Viadeo acquired Pealk
•
•
Pealk is a “search service engine” to enhance
product line
LinkedIn had planned to acquiring Xing
46. Competitor’s Reaction
•
Facebook / Twitter /Google Hangouts
•
Job advertisement
• Company reviews
• Possibly acquire job search engine
•
Microsoft.
•
•
Acquired Yammer (private social networking
company)
LinkedIn is well positioned, timely updating
their services – these updates are key to
keeping ahead of the competition
47. Competitor’s Reaction
•
Talent Solutions
•
Monster, CareerBuilder, Dice.
•
•
•
Job search and applying only.
Tie up with JobVent, PayScale, Salary.com or
Telonu.
Advertising and Marketing
•
Search engines
•
•
Social network
•
•
Provide job searches.
Attract users contextual jobs advertising.
Television, radio stations, and newspapers
•
Add benefits and reviews in job advertisements.
49. Summary
Market Leader in PSN
No direct global competition
Strong financials and growth
International expansion and new
services are keeping them ahead of in
this rapidly changing market
Users constantly requesting more
features and type of services
Enter into buyer/seller trade platform
Increase user time spent on site
Facebook, Twitter, LinkedIn, blogging and YouTube were the top five platforms used by marketers, with Facebook leading the pack. All of the other platforms paled in comparison to these top five. The top six have remained virtually the same since 2012.
Nearly half of marketers (49%) use Facebook as their most important platform, followed by LinkedIn (16%), blogging (14%) and then Twitter (12%). This chart clearly reveals Facebook is the powerhouse platform for marketers in the industry. However, it is interesting to note the prominence of blogging.
From the Diagrams below, it is easy to notice the differences between B2B- and B2C-focused markets. Clearly Facebook dominates in the B2C space (67% of marketers select it as their number-one choice). However, in B2B, LinkedIn and Facebook are tied for number one at 29% each, while blogging and Twitter play a much more important role for B2B marketers as well.