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Coffee Twalk Two: Communication Strategies

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Social Media and Digital Strategy Consulting
Social Media and Digital Strategy Consulting

The document discusses strategies for using Twitter effectively for communication and marketing purposes. It provides definitions of basic Twitter terms and tools for monitoring conversations. It recommends listening first to understand what interests your audience before engaging. Finally, it suggests using Twitter to build relationships, share useful information and engage customers through contests, promotions and addressing problems.

TechnologyDesign
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Coffee Twalk: 2 Communication Strategies May 5, 2009 Robin Frank @robeen @greenrobeen
What is Twitter ,[object Object],[object Object],[object Object],[object Object]
The Twitterverse ,[object Object],[object Object],[object Object],[object Object]
 
Basic Terms ,[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Terms ,[object Object],[object Object],[object Object]
Listen: Monitor the Conversation
Monitor Brand Comments: Listen and Learn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monitor Brand Comments: Listen and Learn ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Tweetbeep.com
Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Share of Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Building a Community and Creating Engagement
Follow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relationship Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Not all Followers are Equal ,[object Object],[object Object],[object Object]
Communication Strategies ,[object Object],[object Object],[object Object],[object Object]
What to Post ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to Post ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tips ,[object Object],[object Object],[object Object],[object Object]
Customer Service
Share links
 
Links to your site/events/podcasts
Link to relevant blog posts
 
Amplify/Spread News
 
Hold conversations
Reveal yourself - have fun
Acknowledge problems
Hold promotions and contests
Hold promotions and contests @RCABob
As a Website - Skittles Extreme Social Makeover: the official skittles website located at Skittles.com redirected their entire homepage to a twitter search for the term skittles on 3/2/09
Motrin Moms - Nov 08 ,[object Object],[object Object],[object Object],[object Object]
Ashton Kutcher: Mosquito Net Challenge to CNN
Retail: Urban Outfitters
Retail: REI - Updates and Promos
Emergency: CDC Issues Swine Flu Alerts
Disaster Preparedness Services
Updates from Anywhere
Daily Tip Series
Useful Service
Gather Customer Feedback
Happy Hour/To Go Orders/Co-Marketing
Make News - Company Brand + Personality
Multiple posters
Personality/Updates
Understand Net Promoters and Net Detractors
Social CRM for Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
PR 2.0 ,[object Object],[object Object],[object Object],[object Object]
Twitip ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact me ,[object Object],[object Object],[object Object],[object Object]

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