The document provides an extensive overview of Twitter, highlighting features like user directories, tools to enhance follower engagement, and best practices for marketing and branding through Twitter. It also discusses Twitter etiquette, the significance of hashtags, and the importance of actively listening to audience feedback. Additionally, it includes case studies of effective Twitter usage by brands and strategies to build reputation and influence.

1. Twitter!

2. Twitter-gate Chrysler

3. Twitter-gate Chrysler

4. Twitter-gate Chrysler

5. Twitter-gate Aflac

6. Twitter-gate Aflac

7. AgendaAboutApplicationExamples

8. About

9. Twitter: 460,000 New Accounts Created Daily

10. Twitter: One Billion Tweets per Month

11. How to Find Followers

12. DirectoriesTwellow (http://www.twellow.com/): Find people in your industry to follow and connect with using this Twitter yellow pages guide.

13. WeFollow(http://wefollow.com/): Created by Digg founder Kevin Rose, WeFollowis a Twitter user directory that organizes people by hashtags. WeFollow is user-generated and anyone can add themselves by tweeting @wefollow with three #hashtags that describe them.www.twellow.comhttp://wefollow.com

14. Twitter SearchSearch results for “MediaG”

15. Who to Follow

16. Follow Those Who Add ValueKlout (http://www.klout.com): A site that ranks your influenceby over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score.

17. Twitter Grader(http://twittergrader.com/): Another site that ranks your influence in the Twitter world based on an algorithm. You can see where you stand in your town, city, state or country, as well. http://tweetgrader.comwww.klout.com

18. #Hashtages and How to Use Them

19. #PackagingHashdictionary (http://www.hashdictionary.com/):Keep track of conversations that include hashtags on Twitter.Single tweet #packaging

20. #Packaging CommunityAll tweets with #packaging

21. Twitter TrendsMost mentioned topics appear as top “Trends”

22. Terms to Know

23. Twitter Lingo#ff – Follow Friday

24. DM – Direct Message

25. Mention – An “@” reply @mediaG

26. RT - Retweet

27. Tweetup- A Twitter meet up#FF Follow Friday Tweet

28. Tweet Uphttp://tweetup.meetup.com/

29. What is a Retweet?

30. Button RetweetTwitter’s Retweet option

31. Manual RetweetA manual Retweet tweet

32. How to Track RetweetsWhen Retweeted with the twitter button

33. Is Anything on Twitter Private?

34. Private AccountsPrivate Twitter Account

35. How-ToSteps to lock your twitter account

36. Private MessagesButton to DM (Direct Message) other users

37. How can Twitter Play a role in your Marketing/Branding Strategy?

38. Use of Social Media Increasing

39. Who Should/Shouldn’t have a Twitter Account?

40. Twitter can be used at every levelSenior – Thought LeadershipMarketing – ListeningPublic Relations – AnnouncementsSales/HR – Research on potential clients and internally for office events

41. Getting your message across in 140 characters or less

42. Tweet TipsChoose Your Words Wisely You want to pick the right words that evoke the right amount of meaning with as few as characters as possible. 2. Writing is in the rewriting Write exactly what you want to say, then begin the process of rewriting; paring it down while keeping an eye on that character count.Know the lingoTwitterville has it’s own grammar. Use it. The Link-anizer If you’ve got more to say than 140 characters allows, write a provocative intro and then link to the rest of it. There are oodles of link shorteners out there – Tinyurl, Hootsuite, Bit.ly, etc.Alternate UniverseMost keyboards allow you to create symbols with special “alt” characters. We recommend the tool TwitterKeys to have all these symbols at your fingertips. We ♥ them!

43. Ad.lyPaid Twitter mentions on www.Ad.ly

44. Promoted TweetsCoke’s Promoted Tweet

45. Creative ways people/businesses are using Twitter:Customer Service

46. Philanthropy

47. Contents/Sweepstakes

48. Q&A sessions at conferences

49. Crowd Sourcing Ideas

50. ListeningThe most Retweeted tweet of 2010

51. Best Practices

52. Build your Following and Reputation1. ShareShare photos and behind the scenes info about your business.2. Listen Regularly monitor the comments about your company, brand, and products.3. Ask Ask questions of your followers to glean valuable insights and show that you are listening.4. Respond Respond to compliments and feedback in real time5. RewardTweet updates about special offers, discounts and time-sensitive deals.6. Demonstrate wider leadership and know-how Reference articles and links about the bigger picture as it relates to your business.7. Champion your stakeholders Retweetand reply publicly to great tweets posted by your followers and customers.8. Establish the right voice Think about your voice as you Tweet. How do you want your business to appear to the Twitter community?

53. Is There Twitter Etiquette? If So, What Is It?

54. Twitter EtiquetteConsider Pausing Between TweetsKeep small conversations privateRemember everyone can hear youWhat’s rude in life is rude on TwitterDon’t compound an accidentTry to keep within the character limit

55. Cisco Blog Makes use of YouTube Videos Link to become Facebook fan Follow Tweets featured in blog RSS available

56. Ability to comment, like, and retweetFeatures: Blog content via feed

57. Direct links to blog and newsletter sign-up Consistent 2-way communication Direct reputation management (notes tab) Library of video content

58. Over 100,000 fans

59. 47

60. Effective use of playlists in channel

61. Cisco Social Media StatsWebsite: www.cisco.com

62. Blogs: 22 external, 475,000 views/quarter

63. Twitter: 108 Cisco feeds, 2 million followers

64. Facebook: 79 groups, 100,000 fans

65. YouTube: 300+ channels, 2,000+ videos, 4 million views

66. Second Life: 150,000 visitors, 50+ events

67. Flickr: 300+ photos, 400,000 viewsCisco Social Media Launch Highlights9,000 people attended the social media product launch event – 90 times more attendees than in the past

68. Saved 42,000 gallons of gas

69. Nearly three times as many press articles as with traditional outreach methods

70. More than 1,000 blog posts and 40 million online impressions

71. A Leading Lights award for Best Marketing

72. One-sixth the cost of a traditional launchNext Steps: Get Started!

73. T-Mobile Valentines Day Campaign 83,107 Followers

74. 2,000 Retweets

75. 5.9 Million ImpressionsT-Mobile USA Twitter Account

76. Connect with the Troy ChamberMichele Hodges of the Troy Chamber

77. QUESTIONS & ANSWERS

78. SourcesAmbrozy, Brian. "An Innovative Way to Increase Social Media Engagement | The Dale Carnegie Way - Michigan." Business Strategies from Dale Carnegie Michigan. 25 Feb. 2011. Web. 15 Mar. 2011. <http://www.dalecarnegiewaymi.com/2011/02/25/innovative-ways-to-create-social-media-engagement/>.Mason, Margaret. "Writing My Twitter Etiquette Article: 14 Ways to Use Twitter Politely by Margaret Mason." The Morning News. 15 Aug. 2008. Web. 20 Mar. 2011. <http://www.themorningnews.org/archives/the_thoughtful_user_guide/writing_my_twitter_etiquette_article_14 _ways_to_use_twitter_politely.php>.Wasserman, Todd. "A Snapshot of Twitter at 5 Years-Old [STATS]." Social Media News and Web Tips – Mashable – The Social Media Guide. Mashable, 15 Mar. 2011. Web. 15 Mar. 2011. <http://mashable.com/2011/03/14/twitter-fifth-anniversary/>."Writing Killer Content in 140 Characters or Less." Twitter Tips - TwiTip. 6 Nov. 2010. Web. 20 Mar. 2011. <http://www.twitip.com/writing-killer-content-in-140-characters-or-less/>.