This document discusses using Twitter for marketing. It provides statistics on Twitter usage, explaining that Twitter allows microblogging with text, photos, videos and links. It then outlines how to create a Twitter profile and customize it for branding purposes. Various types of tweets are described, including using hashtags to categorize messages. Examples are given of engaging users through contests and questions. Tools for analyzing Twitter usage and generating leads are also mentioned.

1. Twitter Marketing
Presented by Mohammed Azharuddin
Digital Marketing Trainer

2. Twitter Stats
Twitter
1 Billion+ Users
271 Million Active Users
78% Mobile Users
500 Million Tweets per day
High Conversion Rates

3. What is Twitter ?
•Micro Blogging site which allows 140 chars, photo, video and links.
•The main purpose of the twitter is real time communication between B-B or C-B or C-C

4. Listen and Learn
Branding
Customer Support
Connect with Experts
Competition and Offers
Updates and Press
How to use Twitter ?

5. Twitter Usage in India

6. Tweet
Mention
HashTag
Link
Reply
ReTweet
Favourite

7. Most Popular Tweet

8. Create Profile
•Go to www.twitter.com> Signup
•Select a Unique Handle [Max 15 Chars]
•Tailor twitter based on recent visits
•Choose Interests
•Import Contacts
•Confirm Email Address

9. Customizing the Profile
•Menu > Settings > Edit Profile
–Customize the Profile
–Use custom graphics and logo for corporate branding
–Fill the Website Field (No Follow Backlink)
–Fill the BIO of Page [160 Chars]

10. Twitter Graphic Dimensions
•Profile Photo
–Default : 73x73px –Profile Photo
–Normal : 48x48px –In timeline
–Mini : 24x24px
•Profile Banner
–Default : 1500x500px
–Medium : 600x200px
–Small : 300x100px

11. Types of Tweets
•Text Based
•Link Based
•Photo
•Video

12. HashTag
•The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.
•Hashtaggedwords that become very popular are often Trending Topics.
•Using hashtags we can amplify our message to audience.

13. How to use hashtags
•Identify importantHashtags
–Use the site https://www.hashtags.org/
•Find and mention influencers
•Align your campaign with trending topics
•Time your tweet

14. Examples of Tweets

15. Engaging the Users

16. Contents On Twitter
•Answer in style
–http://www.socialsamosa.com/2012/11/social- media-case-study-55dsl-twittergun/
•Question & Answer
–One such contest was # FunWithNumber
•Retweet & Follow to Win
•Photo Contest

17. Recent Contests (Nov 2014)
•#BornTo
–https://twitter.com/MaybellineIndia/status/537522659521622017
•#OnCloud9W
–https://twitter.com/jetairways/status/537448187473047552
–http://www.jetairways.com/EN/IN/SpecialOffers/GOSF2014contest.aspx

18. Twitter Tools
•http://twittertoolsbook.com/10-awesome- twitter-analytics-visualization-tools/

19. Generating Leads from Twitter
•Prepare a keyword list relevant to your product
•Perform search on twitter
•Interact with users as per the need
•Respond back to their reply