This document provides information about analyzing social media analytics on Facebook and Twitter. It discusses viewing Insights data on Facebook Pages to understand demographics of fans and their interactions. It also reviews several Twitter analytics tools like Hootsuite, TwitterGrader, and Klout. The document emphasizes that the goal should be engaged followers rather than just numbers, and compares website analytics to social media analytics.

1. Social Media Analytics Abbi Siler Twitter: @abbisiler Facebook.com/local2social abbi.siler@gmail.com www.local2social.com local2social

2. Facebook Insights

4. Facebook Pages: InsightsTrends To Watch Don't just glance at this data! Take a closer look & APPLY! What's Your Demographic? Who's interacting on your page? Males? Females? Both? How old are they? These questions will help you understand how to address your fans/likers. Understanding your demographic helps you decide what content to share. Who's "Liking" Your Page? The demographic of your fans may be different than those who actually interact. This will help you deliver relevant info from your business.

5. Why Insights Matter Making effective decisions based on your page's data.

6. Let’s Look At Facebook Insights www.facebook.com

7. Twitter Analytic Tools Hootsuite- Let’s take a look at Stats for a social media campaign & new additions to Stats! TwitterGrader.com – created by HubSpot; gives you a score out of 100, can compare to other tweeters. Klout– Let’s take a look at Klout & a few additions to Klout Labs (Bird Brain) Tons of Paid Twitter Analysis Tools ( ieJitterJam.com )

8. The NEW Twitter New Layout Photo & Video Visibility Relative Content Suggestions …Tweet Analytics??! Read: http://mashable.com/2010/09/23/twitter-real-time-analytics/

9. Website Stats vs Social Media Stats Compare your Google Analytics or whatever site analytics you are using to your Social Media, not common spikes or dips. Because these platforms and your site analytics have different algorithms its likely you will see some differences. Don’t have analytics on your website? YOU NEED SOME!!!

10. Just Remember… While its important to note trends & performance of your social media… DO NOT makes meeting a number your ultimate goal! DO NOT lose your creative spark just to get one more like. DO NOT get arrogant, or depressed over the amount of likes or followers you have.

11. Most Importantly… It’s better to have 50 engaged followers who are sharing, Re-Tweeting, & commenting on your content than 5,000 inactive & uninterested followers who provide zero to your Tweet Stream or Facebook Page.

12. Thanks So Much! Find Me Online: @abbisiler Facebook.com/local2social Linkedin.com/in/abbisiler abbi.siler@gmai.com slideshare.net/abbisiler www.local2social.com