SlideShare a Scribd company logo
Prospecting & Networking with Brandy Stemen Emerging Media Product Manager The San Diego Union Tribune/SOSD.com
Today’s Agenda What is Twitter? How to use Twitter for Business How to set up a Twitter Profile How to find leads and engage customers There are 200,000,000  registered Twitter users! That’s 52 every second every day… There are 450,000  new Twitter accounts created every day!
Twitter 101- What is it? Twitter is a social media application that allows you to communicate by sending a 140 character message to a group of people, or an individual (both privately or publicly) The 140 character limitation was devised to make Twitter more compatible with mobile devices Daily updates make the difference… As many as 52%  of users update their status every day! Not bad in just 5 years… Almost 88% Of people have awareness of Twitter
Twitter Lingo- know the basics Twitter Handle: Also known as a user name. This is the name you select to represent yourself on Twitter Follow: You click the “Follow” button on that person’s Twitter Page so their tweets will be shown on your homepage so you  know what they are doing Follower: A person who has followed you to receive your updates Update/Tweet: Each message can be no longer than 140 characters you post your updates in the white text box under “What’s Happening?” @reply: A message sent from one Twitter user to another by putting the @ sign before their twitter handle in the body of a tweet Hash tag (#): A twitter tagging system used to aggregate the conversation surrounding an event, topic or theme. Hash tags can be easily created by combining a # with a word, or phrase and used as a tag within tweets that is searchable. Example: #sandiego Twitter on the go… approximately 40%  of all Tweets come from a mobile device Ask the personalities… 24%  of all users check Twitter several times a day!
6 ways to use Twitter for business Twitter is a relationship-building platform. You can meet potential customers and leads in the same way you would at a networking event or tradeshow. You can use Twitter to:  1. Develop and promote  sales products for your territory 2. Interact with your customer base 3. Track what your customers are tweeting (talking) about 4. Create buzz around upcoming special sections or events (using Hash tags, Example: #sdutcollegeprep) 5. Generate sales leads in your territory 6. Establish yourself as the expert thought leader in your industry by sharing articles, stats, and marketing information 1.5 million Twitter users follow more than 500 people Search and ye shall find… There are 18,000 Search queries every second
Setting up your Profile You’ll need to set up a personal account, but keep in mind that you’ll be using this account for business to:  Keep your customer base up-to-date on your events Promote recent blog articles or news Update your customers about products/services Give real-time updates about conferences and events Act as a liaison to the public for your company Expand your business network and make connections Comprende’? 61%  of all Tweets are in English That’s quite a few referrals… As much as 75% Of traffic comes from outside Twitter
Setting up your Profile Go to: www.twitter.com and click the “ sign up” button Select your user name and password Note: Your username is very important, this is how people will find you. Ideas for Twitter Usernames:  1. Your full name (JaneMurphy) 2. A variation of your name (JMurphy) 3. Combination of your name & company name (SDUTJane) 4. Combination of your name and industry (UTadvertising Jane)
Personalizing your Profile Click the “edit your Profile” link to complete your profile by: Adding your Photo, Name, Location and link to your Linkedin profile or company website Introducing yourself in the “Bio” section, this is your elevator pitch and an opportunity to convince people to follow you back. Consider sharing your company, your position, specializations, and recent projects. 54%   of users are female 46%  of users are male
Start Tweeting Even before you start looking for clients, start tweeting a few things like:  An Observation: Tweet about what your doing, thinking or feeling (keep it professional) What You’re Reading/Watching: post a link to an interesting marketing statistic, news article or professional blog/video What Events You’re Attending: share a link to the next conference you plan to attend Users like to spread the love… 67%  of users are likely to recommend a brand they follow to others The big boys are busy Tweeters… 88 of the 100 Fortune Global Companies post daily news & updates
Network and Find Sales leads To begin building your network  you will need to find people to follow. You can find people by:  Using the Who To Follow Twitter feature choosing topics or searching by keywords Using the Hash Tag to find Customers Example: #sandiego #chulavista #del mar 66% of all questions asked on Twitter have some commercial intent! Use Twitter to drive purchases… 75% of users are more likely to purchase from a brand they follow!
Network and Find Sales leads Other Things to search for:  Chambers, Organizations, Groups Target Accounts (find out what they are talking about and open your sales pitch with what they are talking about on Twitter) Current customers/contacts (Follow them, interact with them via Twitter) 43% follow a brand on Twitter for special offers/deals Early adopters and higher earners… 30% of Twitter users have a household income of over $100,000!
Questions/Sources Questions: Brandy Stemen x1463 Sources: @touchagency for bubble stats, @hubspot for content, @thenextweb for graphics

More Related Content

What's hot

(Infographic) Boost your social selling in 30 to 60 min a day by EnjoyDigitAll
(Infographic) Boost your social selling in 30 to 60 min a day by EnjoyDigitAll(Infographic) Boost your social selling in 30 to 60 min a day by EnjoyDigitAll
(Infographic) Boost your social selling in 30 to 60 min a day by EnjoyDigitAll
EnjoyDigitAll by BNP Paribas
 
Social Media Phenomenon And Monitoring
Social Media Phenomenon And MonitoringSocial Media Phenomenon And Monitoring
Social Media Phenomenon And Monitoring
SpecialEyes Group
 
Wcn Internet Presentation
Wcn Internet PresentationWcn Internet Presentation
Wcn Internet Presentation
guestaa6a03
 
Make Me Chic Social Media Proposal
Make Me Chic Social Media Proposal Make Me Chic Social Media Proposal
Make Me Chic Social Media Proposal
Brianna Coleman
 
Social media proposal for Amsa/Ecom
Social media proposal for Amsa/EcomSocial media proposal for Amsa/Ecom
Social media proposal for Amsa/Ecom
Edgardo Koestinger
 
SOLD OUT! Top 10 Tips To Sell Out Your Event or Venue Using Social Media
SOLD OUT! Top 10 Tips To Sell Out Your Event or Venue Using Social MediaSOLD OUT! Top 10 Tips To Sell Out Your Event or Venue Using Social Media
SOLD OUT! Top 10 Tips To Sell Out Your Event or Venue Using Social Media
Mannix Marketing, Inc.
 
Five benefits of social media marketing ppt
Five benefits of social media marketing pptFive benefits of social media marketing ppt
Five benefits of social media marketing ppt
Anagha Dorlikar
 
Using Social Media to Grow Your Aesthetic Practice
Using Social Media to Grow Your Aesthetic PracticeUsing Social Media to Grow Your Aesthetic Practice
Using Social Media to Grow Your Aesthetic Practice
Cosmetic Social Media
 
Social Media Marketing by Mint Social's Matt O'Brien
Social Media Marketing by Mint Social's Matt O'BrienSocial Media Marketing by Mint Social's Matt O'Brien
Social Media Marketing by Mint Social's Matt O'Brien
Matthew O'Brien
 
Social Network Marketing 1.0
Social  Network  Marketing 1.0Social  Network  Marketing 1.0
Social Network Marketing 1.0
Scott Perry Multimedia
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
HimanshuGautam115
 
Growth Hacking Top Tips from a Digital Marketing Expert
Growth Hacking Top Tips from a Digital Marketing ExpertGrowth Hacking Top Tips from a Digital Marketing Expert
Growth Hacking Top Tips from a Digital Marketing Expert
George Giles
 
IDEP Tourism Social Media Workshop 2
IDEP Tourism Social Media Workshop 2IDEP Tourism Social Media Workshop 2
IDEP Tourism Social Media Workshop 2
Michael David
 
Social Media Marketing Machine V2
Social Media Marketing Machine V2Social Media Marketing Machine V2
Social Media Marketing Machine V2
New Incite Marketing
 
Social media strategy
Social media strategySocial media strategy
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
Soumalya Roy
 
Social Media Presentation Analytics Smbme 112009
Social Media Presentation Analytics Smbme 112009Social Media Presentation Analytics Smbme 112009
Social Media Presentation Analytics Smbme 112009
Social Media Breakfast Maine
 
Discover Social Media Marketing Best Practices
Discover Social Media Marketing Best Practices Discover Social Media Marketing Best Practices
Discover Social Media Marketing Best Practices
Lamiaa Ahmed
 
How to Grow your Business using Social-Media
How to Grow your Business using Social-Media How to Grow your Business using Social-Media
How to Grow your Business using Social-Media
Institute of Digital Marketing
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
Amar Banerjee
 

What's hot (20)

(Infographic) Boost your social selling in 30 to 60 min a day by EnjoyDigitAll
(Infographic) Boost your social selling in 30 to 60 min a day by EnjoyDigitAll(Infographic) Boost your social selling in 30 to 60 min a day by EnjoyDigitAll
(Infographic) Boost your social selling in 30 to 60 min a day by EnjoyDigitAll
 
Social Media Phenomenon And Monitoring
Social Media Phenomenon And MonitoringSocial Media Phenomenon And Monitoring
Social Media Phenomenon And Monitoring
 
Wcn Internet Presentation
Wcn Internet PresentationWcn Internet Presentation
Wcn Internet Presentation
 
Make Me Chic Social Media Proposal
Make Me Chic Social Media Proposal Make Me Chic Social Media Proposal
Make Me Chic Social Media Proposal
 
Social media proposal for Amsa/Ecom
Social media proposal for Amsa/EcomSocial media proposal for Amsa/Ecom
Social media proposal for Amsa/Ecom
 
SOLD OUT! Top 10 Tips To Sell Out Your Event or Venue Using Social Media
SOLD OUT! Top 10 Tips To Sell Out Your Event or Venue Using Social MediaSOLD OUT! Top 10 Tips To Sell Out Your Event or Venue Using Social Media
SOLD OUT! Top 10 Tips To Sell Out Your Event or Venue Using Social Media
 
Five benefits of social media marketing ppt
Five benefits of social media marketing pptFive benefits of social media marketing ppt
Five benefits of social media marketing ppt
 
Using Social Media to Grow Your Aesthetic Practice
Using Social Media to Grow Your Aesthetic PracticeUsing Social Media to Grow Your Aesthetic Practice
Using Social Media to Grow Your Aesthetic Practice
 
Social Media Marketing by Mint Social's Matt O'Brien
Social Media Marketing by Mint Social's Matt O'BrienSocial Media Marketing by Mint Social's Matt O'Brien
Social Media Marketing by Mint Social's Matt O'Brien
 
Social Network Marketing 1.0
Social  Network  Marketing 1.0Social  Network  Marketing 1.0
Social Network Marketing 1.0
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Growth Hacking Top Tips from a Digital Marketing Expert
Growth Hacking Top Tips from a Digital Marketing ExpertGrowth Hacking Top Tips from a Digital Marketing Expert
Growth Hacking Top Tips from a Digital Marketing Expert
 
IDEP Tourism Social Media Workshop 2
IDEP Tourism Social Media Workshop 2IDEP Tourism Social Media Workshop 2
IDEP Tourism Social Media Workshop 2
 
Social Media Marketing Machine V2
Social Media Marketing Machine V2Social Media Marketing Machine V2
Social Media Marketing Machine V2
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Social Media Presentation Analytics Smbme 112009
Social Media Presentation Analytics Smbme 112009Social Media Presentation Analytics Smbme 112009
Social Media Presentation Analytics Smbme 112009
 
Discover Social Media Marketing Best Practices
Discover Social Media Marketing Best Practices Discover Social Media Marketing Best Practices
Discover Social Media Marketing Best Practices
 
How to Grow your Business using Social-Media
How to Grow your Business using Social-Media How to Grow your Business using Social-Media
How to Grow your Business using Social-Media
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 

Similar to Prospecting & Networking with Twitter

Coffee Twalk Two: Communication Strategies
Coffee Twalk Two: Communication StrategiesCoffee Twalk Two: Communication Strategies
Coffee Twalk Two: Communication Strategies
Social Media and Digital Strategy Consulting
 
Social Media Facebook Business Page Marketing- Grow your Small Business
Social Media Facebook Business Page Marketing- Grow your Small BusinessSocial Media Facebook Business Page Marketing- Grow your Small Business
Social Media Facebook Business Page Marketing- Grow your Small Business
Maverick Mav
 
Twitter for business
Twitter for businessTwitter for business
Twitter for business
Rachael Simpson
 
Creating a Twitter Strategy - Twitter Training 201
Creating a Twitter Strategy - Twitter Training 201 Creating a Twitter Strategy - Twitter Training 201
Creating a Twitter Strategy - Twitter Training 201
Katt Stearns
 
Marin Mompreneurs Presentation: April 2010
Marin Mompreneurs Presentation: April 2010Marin Mompreneurs Presentation: April 2010
Marin Mompreneurs Presentation: April 2010
Social Media and Digital Strategy Consulting
 
Twitter For Business: 6 Ways Brands Use Twitter
Twitter For Business:  6 Ways Brands Use TwitterTwitter For Business:  6 Ways Brands Use Twitter
Twitter For Business: 6 Ways Brands Use Twitter
Ogilvy Consulting
 
Hooters sm pres1
Hooters sm pres1Hooters sm pres1
Hooters sm pres1
katmosphere
 
Social Media Workshop
Social Media WorkshopSocial Media Workshop
Social Media Workshop
Marie Still
 
Beyond the Press Release: Bringing PR to Life with Social Media
Beyond the Press Release:  Bringing PR to Life with Social MediaBeyond the Press Release:  Bringing PR to Life with Social Media
Beyond the Press Release: Bringing PR to Life with Social Media
National Life Group
 
Twitter Guide - Learn more about Twitter Marketing
Twitter Guide - Learn more about Twitter MarketingTwitter Guide - Learn more about Twitter Marketing
Twitter Guide - Learn more about Twitter Marketing
gunjanp
 
Social Media for Business - from the start
Social Media for Business - from the startSocial Media for Business - from the start
Social Media for Business - from the start
Xplore - your web agency
 
Social Media 107 How to Successfully Grow Your Business With Twitter
Social Media 107  How to Successfully Grow Your Business With TwitterSocial Media 107  How to Successfully Grow Your Business With Twitter
Social Media 107 How to Successfully Grow Your Business With Twitter
Michelle Hummel
 
Socialmedia107howtosuccessfullygrowyourbusinesswithtwitter 111031212931-phpapp02
Socialmedia107howtosuccessfullygrowyourbusinesswithtwitter 111031212931-phpapp02Socialmedia107howtosuccessfullygrowyourbusinesswithtwitter 111031212931-phpapp02
Socialmedia107howtosuccessfullygrowyourbusinesswithtwitter 111031212931-phpapp02
stephaniemedia
 
Socialmedia107howtosuccessfullygrowyourbusinesswithtwitter 111031212931 Phpapp02
Socialmedia107howtosuccessfullygrowyourbusinesswithtwitter 111031212931 Phpapp02Socialmedia107howtosuccessfullygrowyourbusinesswithtwitter 111031212931 Phpapp02
Socialmedia107howtosuccessfullygrowyourbusinesswithtwitter 111031212931 Phpapp02
stephanieWME
 
Online personal branding
Online personal brandingOnline personal branding
Online personal branding
Aylin Aron (Ahmet)
 
Social Media and Franchising
Social Media and FranchisingSocial Media and Franchising
Social Media and Franchising
Jon Carlston
 
Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...
Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...
Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...
Heidi Otway, APR, CPRC
 
Intro to Twitter
Intro to TwitterIntro to Twitter
Intro to Twitter
Cory Williamson
 
Twitter for the Local Business
Twitter for the Local BusinessTwitter for the Local Business
Twitter for the Local Business
Perch
 
Twitter For Business
Twitter For BusinessTwitter For Business
Twitter For Business
Jordi Planas Manzano
 

Similar to Prospecting & Networking with Twitter (20)

Coffee Twalk Two: Communication Strategies
Coffee Twalk Two: Communication StrategiesCoffee Twalk Two: Communication Strategies
Coffee Twalk Two: Communication Strategies
 
Social Media Facebook Business Page Marketing- Grow your Small Business
Social Media Facebook Business Page Marketing- Grow your Small BusinessSocial Media Facebook Business Page Marketing- Grow your Small Business
Social Media Facebook Business Page Marketing- Grow your Small Business
 
Twitter for business
Twitter for businessTwitter for business
Twitter for business
 
Creating a Twitter Strategy - Twitter Training 201
Creating a Twitter Strategy - Twitter Training 201 Creating a Twitter Strategy - Twitter Training 201
Creating a Twitter Strategy - Twitter Training 201
 
Marin Mompreneurs Presentation: April 2010
Marin Mompreneurs Presentation: April 2010Marin Mompreneurs Presentation: April 2010
Marin Mompreneurs Presentation: April 2010
 
Twitter For Business: 6 Ways Brands Use Twitter
Twitter For Business:  6 Ways Brands Use TwitterTwitter For Business:  6 Ways Brands Use Twitter
Twitter For Business: 6 Ways Brands Use Twitter
 
Hooters sm pres1
Hooters sm pres1Hooters sm pres1
Hooters sm pres1
 
Social Media Workshop
Social Media WorkshopSocial Media Workshop
Social Media Workshop
 
Beyond the Press Release: Bringing PR to Life with Social Media
Beyond the Press Release:  Bringing PR to Life with Social MediaBeyond the Press Release:  Bringing PR to Life with Social Media
Beyond the Press Release: Bringing PR to Life with Social Media
 
Twitter Guide - Learn more about Twitter Marketing
Twitter Guide - Learn more about Twitter MarketingTwitter Guide - Learn more about Twitter Marketing
Twitter Guide - Learn more about Twitter Marketing
 
Social Media for Business - from the start
Social Media for Business - from the startSocial Media for Business - from the start
Social Media for Business - from the start
 
Social Media 107 How to Successfully Grow Your Business With Twitter
Social Media 107  How to Successfully Grow Your Business With TwitterSocial Media 107  How to Successfully Grow Your Business With Twitter
Social Media 107 How to Successfully Grow Your Business With Twitter
 
Socialmedia107howtosuccessfullygrowyourbusinesswithtwitter 111031212931-phpapp02
Socialmedia107howtosuccessfullygrowyourbusinesswithtwitter 111031212931-phpapp02Socialmedia107howtosuccessfullygrowyourbusinesswithtwitter 111031212931-phpapp02
Socialmedia107howtosuccessfullygrowyourbusinesswithtwitter 111031212931-phpapp02
 
Socialmedia107howtosuccessfullygrowyourbusinesswithtwitter 111031212931 Phpapp02
Socialmedia107howtosuccessfullygrowyourbusinesswithtwitter 111031212931 Phpapp02Socialmedia107howtosuccessfullygrowyourbusinesswithtwitter 111031212931 Phpapp02
Socialmedia107howtosuccessfullygrowyourbusinesswithtwitter 111031212931 Phpapp02
 
Online personal branding
Online personal brandingOnline personal branding
Online personal branding
 
Social Media and Franchising
Social Media and FranchisingSocial Media and Franchising
Social Media and Franchising
 
Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...
Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...
Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...
 
Intro to Twitter
Intro to TwitterIntro to Twitter
Intro to Twitter
 
Twitter for the Local Business
Twitter for the Local BusinessTwitter for the Local Business
Twitter for the Local Business
 
Twitter For Business
Twitter For BusinessTwitter For Business
Twitter For Business
 

More from Brandy Luscalzo

Building a strategy for social media success
Building a strategy for social media successBuilding a strategy for social media success
Building a strategy for social media success
Brandy Luscalzo
 
LIFE COACH INSPIRATION
LIFE COACH INSPIRATIONLIFE COACH INSPIRATION
LIFE COACH INSPIRATION
Brandy Luscalzo
 
Promote your Cause on these websites!
Promote your Cause on these websites!Promote your Cause on these websites!
Promote your Cause on these websites!
Brandy Luscalzo
 
Digital Ad Samples
Digital Ad SamplesDigital Ad Samples
Digital Ad Samples
Brandy Luscalzo
 
San Diego’s Best Goes Mobile
San Diego’s Best Goes MobileSan Diego’s Best Goes Mobile
San Diego’s Best Goes Mobile
Brandy Luscalzo
 
Media Planner Worksheet 2012
Media Planner Worksheet 2012Media Planner Worksheet 2012
Media Planner Worksheet 2012
Brandy Luscalzo
 
Stop SOPA & PIPA now!
Stop SOPA & PIPA now!Stop SOPA & PIPA now!
Stop SOPA & PIPA now!
Brandy Luscalzo
 
Assembling Your Social Media Playbook with Google Plus and Brand Pages
Assembling Your Social Media Playbook with Google Plus and Brand PagesAssembling Your Social Media Playbook with Google Plus and Brand Pages
Assembling Your Social Media Playbook with Google Plus and Brand Pages
Brandy Luscalzo
 
5 tips for QR code Marketing
5 tips for QR code Marketing5 tips for QR code Marketing
5 tips for QR code Marketing
Brandy Luscalzo
 
Social Media Overview for WCAA 2011
Social Media Overview for WCAA 2011Social Media Overview for WCAA 2011
Social Media Overview for WCAA 2011
Brandy Luscalzo
 
Immerse, Engage, Involve: Implementing a QR strategy
Immerse, Engage, Involve: Implementing a QR strategyImmerse, Engage, Involve: Implementing a QR strategy
Immerse, Engage, Involve: Implementing a QR strategy
Brandy Luscalzo
 
Bitly Tutorial
Bitly TutorialBitly Tutorial
Bitly Tutorial
Brandy Luscalzo
 
Social Media Ranking Tools
Social Media Ranking ToolsSocial Media Ranking Tools
Social Media Ranking Tools
Brandy Luscalzo
 

More from Brandy Luscalzo (13)

Building a strategy for social media success
Building a strategy for social media successBuilding a strategy for social media success
Building a strategy for social media success
 
LIFE COACH INSPIRATION
LIFE COACH INSPIRATIONLIFE COACH INSPIRATION
LIFE COACH INSPIRATION
 
Promote your Cause on these websites!
Promote your Cause on these websites!Promote your Cause on these websites!
Promote your Cause on these websites!
 
Digital Ad Samples
Digital Ad SamplesDigital Ad Samples
Digital Ad Samples
 
San Diego’s Best Goes Mobile
San Diego’s Best Goes MobileSan Diego’s Best Goes Mobile
San Diego’s Best Goes Mobile
 
Media Planner Worksheet 2012
Media Planner Worksheet 2012Media Planner Worksheet 2012
Media Planner Worksheet 2012
 
Stop SOPA & PIPA now!
Stop SOPA & PIPA now!Stop SOPA & PIPA now!
Stop SOPA & PIPA now!
 
Assembling Your Social Media Playbook with Google Plus and Brand Pages
Assembling Your Social Media Playbook with Google Plus and Brand PagesAssembling Your Social Media Playbook with Google Plus and Brand Pages
Assembling Your Social Media Playbook with Google Plus and Brand Pages
 
5 tips for QR code Marketing
5 tips for QR code Marketing5 tips for QR code Marketing
5 tips for QR code Marketing
 
Social Media Overview for WCAA 2011
Social Media Overview for WCAA 2011Social Media Overview for WCAA 2011
Social Media Overview for WCAA 2011
 
Immerse, Engage, Involve: Implementing a QR strategy
Immerse, Engage, Involve: Implementing a QR strategyImmerse, Engage, Involve: Implementing a QR strategy
Immerse, Engage, Involve: Implementing a QR strategy
 
Bitly Tutorial
Bitly TutorialBitly Tutorial
Bitly Tutorial
 
Social Media Ranking Tools
Social Media Ranking ToolsSocial Media Ranking Tools
Social Media Ranking Tools
 

Recently uploaded

How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptxHow to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
danishmna97
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
KatiaHIMEUR1
 
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
Neo4j
 
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
DianaGray10
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
innovationoecd
 
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
James Anderson
 
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionGenerative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Aggregage
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
Aftab Hussain
 
Mind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AIMind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AI
Kumud Singh
 
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the  Possible with Graph - Q2 2024GraphSummit Singapore | The Art of the  Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
Neo4j
 
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
sonjaschweigert1
 
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfUnlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Malak Abu Hammad
 
UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5
DianaGray10
 
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Speck&Tech
 
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
Neo4j
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Albert Hoitingh
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
shyamraj55
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Kari Kakkonen
 
How to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For FlutterHow to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For Flutter
Daiki Mogmet Ito
 
Data structures and Algorithms in Python.pdf
Data structures and Algorithms in Python.pdfData structures and Algorithms in Python.pdf
Data structures and Algorithms in Python.pdf
TIPNGVN2
 

Recently uploaded (20)

How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptxHow to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
 
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
 
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
 
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
 
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionGenerative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to Production
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
 
Mind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AIMind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AI
 
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the  Possible with Graph - Q2 2024GraphSummit Singapore | The Art of the  Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
 
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
 
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfUnlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
 
UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5
 
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
 
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
 
How to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For FlutterHow to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For Flutter
 
Data structures and Algorithms in Python.pdf
Data structures and Algorithms in Python.pdfData structures and Algorithms in Python.pdf
Data structures and Algorithms in Python.pdf
 

Prospecting & Networking with Twitter

  • 1. Prospecting & Networking with Brandy Stemen Emerging Media Product Manager The San Diego Union Tribune/SOSD.com
  • 2. Today’s Agenda What is Twitter? How to use Twitter for Business How to set up a Twitter Profile How to find leads and engage customers There are 200,000,000 registered Twitter users! That’s 52 every second every day… There are 450,000 new Twitter accounts created every day!
  • 3. Twitter 101- What is it? Twitter is a social media application that allows you to communicate by sending a 140 character message to a group of people, or an individual (both privately or publicly) The 140 character limitation was devised to make Twitter more compatible with mobile devices Daily updates make the difference… As many as 52% of users update their status every day! Not bad in just 5 years… Almost 88% Of people have awareness of Twitter
  • 4. Twitter Lingo- know the basics Twitter Handle: Also known as a user name. This is the name you select to represent yourself on Twitter Follow: You click the “Follow” button on that person’s Twitter Page so their tweets will be shown on your homepage so you know what they are doing Follower: A person who has followed you to receive your updates Update/Tweet: Each message can be no longer than 140 characters you post your updates in the white text box under “What’s Happening?” @reply: A message sent from one Twitter user to another by putting the @ sign before their twitter handle in the body of a tweet Hash tag (#): A twitter tagging system used to aggregate the conversation surrounding an event, topic or theme. Hash tags can be easily created by combining a # with a word, or phrase and used as a tag within tweets that is searchable. Example: #sandiego Twitter on the go… approximately 40% of all Tweets come from a mobile device Ask the personalities… 24% of all users check Twitter several times a day!
  • 5. 6 ways to use Twitter for business Twitter is a relationship-building platform. You can meet potential customers and leads in the same way you would at a networking event or tradeshow. You can use Twitter to: 1. Develop and promote sales products for your territory 2. Interact with your customer base 3. Track what your customers are tweeting (talking) about 4. Create buzz around upcoming special sections or events (using Hash tags, Example: #sdutcollegeprep) 5. Generate sales leads in your territory 6. Establish yourself as the expert thought leader in your industry by sharing articles, stats, and marketing information 1.5 million Twitter users follow more than 500 people Search and ye shall find… There are 18,000 Search queries every second
  • 6. Setting up your Profile You’ll need to set up a personal account, but keep in mind that you’ll be using this account for business to: Keep your customer base up-to-date on your events Promote recent blog articles or news Update your customers about products/services Give real-time updates about conferences and events Act as a liaison to the public for your company Expand your business network and make connections Comprende’? 61% of all Tweets are in English That’s quite a few referrals… As much as 75% Of traffic comes from outside Twitter
  • 7. Setting up your Profile Go to: www.twitter.com and click the “ sign up” button Select your user name and password Note: Your username is very important, this is how people will find you. Ideas for Twitter Usernames: 1. Your full name (JaneMurphy) 2. A variation of your name (JMurphy) 3. Combination of your name & company name (SDUTJane) 4. Combination of your name and industry (UTadvertising Jane)
  • 8. Personalizing your Profile Click the “edit your Profile” link to complete your profile by: Adding your Photo, Name, Location and link to your Linkedin profile or company website Introducing yourself in the “Bio” section, this is your elevator pitch and an opportunity to convince people to follow you back. Consider sharing your company, your position, specializations, and recent projects. 54% of users are female 46% of users are male
  • 9. Start Tweeting Even before you start looking for clients, start tweeting a few things like: An Observation: Tweet about what your doing, thinking or feeling (keep it professional) What You’re Reading/Watching: post a link to an interesting marketing statistic, news article or professional blog/video What Events You’re Attending: share a link to the next conference you plan to attend Users like to spread the love… 67% of users are likely to recommend a brand they follow to others The big boys are busy Tweeters… 88 of the 100 Fortune Global Companies post daily news & updates
  • 10. Network and Find Sales leads To begin building your network you will need to find people to follow. You can find people by: Using the Who To Follow Twitter feature choosing topics or searching by keywords Using the Hash Tag to find Customers Example: #sandiego #chulavista #del mar 66% of all questions asked on Twitter have some commercial intent! Use Twitter to drive purchases… 75% of users are more likely to purchase from a brand they follow!
  • 11. Network and Find Sales leads Other Things to search for: Chambers, Organizations, Groups Target Accounts (find out what they are talking about and open your sales pitch with what they are talking about on Twitter) Current customers/contacts (Follow them, interact with them via Twitter) 43% follow a brand on Twitter for special offers/deals Early adopters and higher earners… 30% of Twitter users have a household income of over $100,000!
  • 12. Questions/Sources Questions: Brandy Stemen x1463 Sources: @touchagency for bubble stats, @hubspot for content, @thenextweb for graphics