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Real Time Link Building Strategies

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This is the slide deck of how I got about building links in real time. It's a creative method of link building that takes some effort, but the results and phenomenal.

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Real Time Link Building Strategies

  1. 1. Real Time Link Building<br />
  2. 2. What Is Real Time Link Building?<br />
  3. 3. Real Time Link Building<br />Greg Shuey’s Definition:<br />Real time link building is finding link building opportunities that present themselves right this very minute and for a short period of time thereafter. <br />
  4. 4. Three Strategies<br />
  5. 5. Strategy 1<br />People Are Talking About Your…<br />Business<br />Products<br />Services<br />(Social Sites)<br />
  6. 6. Strategy 2<br />People Are Creating & Publishing Content About Your…<br />Business<br />Products<br />Services<br />(Blogs/News/Personal Sites)<br />
  7. 7. Strategy 3<br />Creation & Promotion of Viral Content<br />Blog Posts<br />Infographics<br />Video<br />(Company Blog)<br />
  8. 8. Strategy 1<br />People Talking On Social Sites<br />
  9. 9. People Talking On Social Sites<br />Three Sites You Want To Monitor<br />Twitter<br />Facebook<br />Yahoo Answers<br />
  10. 10. People Talking On Social Sites<br />Twitter<br />Replyz.com<br />Replyz.com<br />Monitor Twitter for when people mention a particular keyword<br />Brand Name<br />Product/Service Name<br />General Product/Service<br />
  11. 11. People Talking On Social Sites<br />Replyz.com<br />Once you find mentions<br />Pitch your company<br />Drop a backlink to your website<br />
  12. 12. People Talking On Social Sites<br />Facebook<br />YourOpenBook.com<br />YourOpenBook.com<br />Monitor Facebook for when profile or pages mention a particular keyword<br />Brand Name<br />Product/Service Name<br />General Product/Service<br />
  13. 13. People Talking On Social Sites<br />YourOpenBook.com<br />Once you find mentions<br />Either friend the person & build a relationship, or comment on the page and…<br />Pitch your company<br />Drop a backlink to your website<br />
  14. 14. People Talking On Social Sites<br />Yahoo Answers<br />Search & Monitor Yahoo Answers For When People Ask About…<br />Brand Name<br />Product/Service Name<br />General Product/Service<br />Reply & Provide Answers<br />Pitching Your Company<br />Dropping A Backlink<br />
  15. 15. Why?<br />Build Brand Awareness<br />Drive Targeted Traffic<br />Build Social Driven Backlinks<br />
  16. 16. Strategy 2<br />People Creating & Publishing Content<br />
  17. 17. People Creating & Publishing Content<br />Once Your Name Gets Out There, People Start Talking About You<br />Blogs<br />News Sites<br />Social Sites<br />Personal Websites<br />
  18. 18. People Creating & Publishing Content<br />Find These Mentions<br />Build Relationships<br />Ask For Backlinks<br />Social Monitoring Tools<br />Trackur<br />WhosTalkin<br />Social Mention<br />
  19. 19. People Creating & Publishing Content<br />Trackur<br />Scour The Internet For Mentions of<br />Brand<br />Products<br />Services<br />Keywords<br />Build Relationships With Website Owners<br />Ask For Backlinks<br />
  20. 20. People Creating & Publishing Content<br />That’s Great For Medium – BIG Brands<br />What About My Brand New Business?<br />Get Creative!<br />Udder Covers & Seven Slings<br />
  21. 21. Strategy 3<br />Creation & Promotion of Viral Content<br />
  22. 22. Creation & Promotion of Viral Content<br />Blog Posts<br />Infographics<br />Video<br />Take Content & Add To Company Blog<br />Begin Heavy Promotion<br />
  23. 23. Creation & Promotion of Viral Content<br />When promoting a potential viral piece, there is pretty much one rule to live by…<br />Hit ‘Em Fast - - - Hit ‘Em Hard<br />
  24. 24. Questions?<br />

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