Marketing through social media can be tricky, but at Suncoast Social, we’ve got your back. This series of guides will keep you from toppling down the hole into social media purgatory.
10 Things to Avoid in Social Media Marketing24Slides
There things you should avoid doing in social media marketing. This short presentation will give you 10 of the most important ones. Learn about how to grow your audience, why should should expect it to come fast, cross-posting, be human
This isn't the holy grail; but rather a road-tested 'cheat sheet‘ for quick wins on your Facebook page
We're interested in your tips also so we can do a Volume 2.
For an overview on Soap's social offering visit
http://www.soapcreative.com/social/
Its not just enough to create a Facebook page or Twitter profile and just expect your community will build of its own accord.
Like SEO, providing content is as much about placement and medium as it is about value.
This presentation offers a 6-point need-to-know criteria to creating a results-based Social Media strategy with your audience and brand values at the core.
10 Things to Avoid in Social Media Marketing24Slides
There things you should avoid doing in social media marketing. This short presentation will give you 10 of the most important ones. Learn about how to grow your audience, why should should expect it to come fast, cross-posting, be human
This isn't the holy grail; but rather a road-tested 'cheat sheet‘ for quick wins on your Facebook page
We're interested in your tips also so we can do a Volume 2.
For an overview on Soap's social offering visit
http://www.soapcreative.com/social/
Its not just enough to create a Facebook page or Twitter profile and just expect your community will build of its own accord.
Like SEO, providing content is as much about placement and medium as it is about value.
This presentation offers a 6-point need-to-know criteria to creating a results-based Social Media strategy with your audience and brand values at the core.
Top 10 Myths About Content Marketing (That Are Costing Your Business Money)Anna Wickham
Don't believe in content marketing? These are the top 10 myths that are keeping business owners from investing in content marketing, and ultimately losing them money.
Uncover the DO'S and DON'TS of using LinkedIn to promote yourself, market your business, or even find a job!
Find out the most common bonehead blunders people make on LinkedIn, and how they can totally sabotage your efforts there!
Discover the top little-known tricks for making your LinkedIn profile really stand out!
Learn what LinkedIn users are really looking for, and how you can multiply your efforts by focusing on these things!
And much, much more!
Gerald
gerald-pilcher.com
Employees are Social Media Marketers, Too! (they just don't know it yet)Gia Lyons
Presented at Social Fresh Charlotte, NC August 24. Employees are going to share about your company in social media, whether you like it or not. Make sure you like it. Here's how.
Top 10 Must Read Tips to Run a Successful Facebook Business PageVA Simple Services
Facebook Marketing is something that should be well planned and requires that you understand the platform to insure the success of your Business Page. Here are some tips to help you out!
Instagram Strategy for Brands.
This slideshare will help you think step-by-step strategically.
Brandmentalist.com
Brandmentalist.Quora.com
Tweet @Brandmentalist
27 social media experts give you their #1 practical tip for managing a Facebo...Ravi Shukle
To help you out I have gathered a great list of social media experts who have all experienced success with their Facebook pages. They will reveal their #1 practical tip for managing a Facebook page.
Pinterest can be a great way to spread awareness of your business and
its products. Many people use this social networking site for business
and non-business uses. However, before jumping in to Pinterest to
market your business, you may want to consider some of the
following steps.
Uncover the most common monster mistakes people make when marketing on Twitter!
Find out the most shocking reasons people fail to get significant traffic from Twitter, and how you can avoid the same fate!
Discover the top tricks for making the most out of your marketing efforts onTwitter!
Learn what Twitter visitors really want. (Once you get this right, your success will improve immediately!)
And much, much more!
Gerald
gerald-pilcher.com
[Brighton SEO March 2021] - 5 Steps To Position Yourself As The Expert - How ...SophieBrannon
SEOs in agencies (and sometimes even in-house!) often find themselves putting up a fight against marketing teams, board of directors, developers and other departments when it comes to them seeing the value in SEO. We know it's important, and we know that exactly what we're doing is going to benefit the business, but getting buy in and breaking down those barriers can be tough without months of back & forth. This talk will summarise how you can effectively position yourself as the 'expert' in your field and get that buy in.
What Does Social Media Marketing Have to Do With Real Estate?
Social Media has been in existence for most of us for less than a decade. Remember 2004? That was pre-Facebook. Pre-Twitter. Infancy of LinkedIn. In a few years, social media sites have attracted so many users that they rival large nations.
It didn't take long for marketers to jump on board. Social Media Marketing is the buzzword for all types of businesses today, including real estate. Wherever you find a collection of human beings...marketers will be there too. social media marketing
Social Media Marketing was a $6.1 billion business in 2013, according to UnifiedSocial.com. Naturally, real estate marketing is going social.
But how does social media really fit into the real estate space? I'd like to explore some myths about real estate and social media marketing, as well as some of the truths as I see them.
Myths About Real Estate and Social Media Marketing That Sellers Should Know
Promises I've Heard from Real Estate Agents:
"I'll share your listing on all my social media platforms...Facebook, Twitter, LinkedIn..."
While sharing your listing to their social media contacts sounds like a good way to broadcast your home, let's stop and examine that for a minute.
Facebook: The average agent has 172 likes on their Facebook business page. Of those, only about 10% ever see the posts, due to Facebook's push toward monitization.
With advertising and sponsored posts, your listing can be seen by specific demographics who might be actually interested in your home. But the jury is out on whether people come to Facebook to look for real estate. While 92% of homebuyers are looking online, most are looking on real estate specific websites, like Zillow, Realtor.com and Trulia.
Many agents are friends with other agents, those who already see your listing on the Multiple List Service. It's also safe to say, as with most people on Facebook, high school friends and friends of friends from other parts of the country probably aren't interested in your listing.
By tweeting your listing on Twitter, again, the average agent will get your listing in front of 10% of their 200 contacts...for about 18 minutess. If they are savvy about using hashtags your listing will stand a better chance of being found by someone who is looking for #realestate in #yourcity, but that will most likely be another agent.
2. "I'll blog about your listing and get it in front of thousands."Blogging is an important part of the overall social media strategy of a real estate agent. Producing consistent, getting your home ready for the markethelpful content on a website will get that website found in local searches that homebuyers are conducting.
Instagram for business | Strategy GuideLucio Ribeiro
Businesses of all sizes and across industries are finding marketing success on Instagram. Here is how.
#lucioribeiro
#onlinecircledigital
www.theonlinecircle.com
Top 10 Myths About Content Marketing (That Are Costing Your Business Money)Anna Wickham
Don't believe in content marketing? These are the top 10 myths that are keeping business owners from investing in content marketing, and ultimately losing them money.
Uncover the DO'S and DON'TS of using LinkedIn to promote yourself, market your business, or even find a job!
Find out the most common bonehead blunders people make on LinkedIn, and how they can totally sabotage your efforts there!
Discover the top little-known tricks for making your LinkedIn profile really stand out!
Learn what LinkedIn users are really looking for, and how you can multiply your efforts by focusing on these things!
And much, much more!
Gerald
gerald-pilcher.com
Employees are Social Media Marketers, Too! (they just don't know it yet)Gia Lyons
Presented at Social Fresh Charlotte, NC August 24. Employees are going to share about your company in social media, whether you like it or not. Make sure you like it. Here's how.
Top 10 Must Read Tips to Run a Successful Facebook Business PageVA Simple Services
Facebook Marketing is something that should be well planned and requires that you understand the platform to insure the success of your Business Page. Here are some tips to help you out!
Instagram Strategy for Brands.
This slideshare will help you think step-by-step strategically.
Brandmentalist.com
Brandmentalist.Quora.com
Tweet @Brandmentalist
27 social media experts give you their #1 practical tip for managing a Facebo...Ravi Shukle
To help you out I have gathered a great list of social media experts who have all experienced success with their Facebook pages. They will reveal their #1 practical tip for managing a Facebook page.
Pinterest can be a great way to spread awareness of your business and
its products. Many people use this social networking site for business
and non-business uses. However, before jumping in to Pinterest to
market your business, you may want to consider some of the
following steps.
Uncover the most common monster mistakes people make when marketing on Twitter!
Find out the most shocking reasons people fail to get significant traffic from Twitter, and how you can avoid the same fate!
Discover the top tricks for making the most out of your marketing efforts onTwitter!
Learn what Twitter visitors really want. (Once you get this right, your success will improve immediately!)
And much, much more!
Gerald
gerald-pilcher.com
[Brighton SEO March 2021] - 5 Steps To Position Yourself As The Expert - How ...SophieBrannon
SEOs in agencies (and sometimes even in-house!) often find themselves putting up a fight against marketing teams, board of directors, developers and other departments when it comes to them seeing the value in SEO. We know it's important, and we know that exactly what we're doing is going to benefit the business, but getting buy in and breaking down those barriers can be tough without months of back & forth. This talk will summarise how you can effectively position yourself as the 'expert' in your field and get that buy in.
What Does Social Media Marketing Have to Do With Real Estate?
Social Media has been in existence for most of us for less than a decade. Remember 2004? That was pre-Facebook. Pre-Twitter. Infancy of LinkedIn. In a few years, social media sites have attracted so many users that they rival large nations.
It didn't take long for marketers to jump on board. Social Media Marketing is the buzzword for all types of businesses today, including real estate. Wherever you find a collection of human beings...marketers will be there too. social media marketing
Social Media Marketing was a $6.1 billion business in 2013, according to UnifiedSocial.com. Naturally, real estate marketing is going social.
But how does social media really fit into the real estate space? I'd like to explore some myths about real estate and social media marketing, as well as some of the truths as I see them.
Myths About Real Estate and Social Media Marketing That Sellers Should Know
Promises I've Heard from Real Estate Agents:
"I'll share your listing on all my social media platforms...Facebook, Twitter, LinkedIn..."
While sharing your listing to their social media contacts sounds like a good way to broadcast your home, let's stop and examine that for a minute.
Facebook: The average agent has 172 likes on their Facebook business page. Of those, only about 10% ever see the posts, due to Facebook's push toward monitization.
With advertising and sponsored posts, your listing can be seen by specific demographics who might be actually interested in your home. But the jury is out on whether people come to Facebook to look for real estate. While 92% of homebuyers are looking online, most are looking on real estate specific websites, like Zillow, Realtor.com and Trulia.
Many agents are friends with other agents, those who already see your listing on the Multiple List Service. It's also safe to say, as with most people on Facebook, high school friends and friends of friends from other parts of the country probably aren't interested in your listing.
By tweeting your listing on Twitter, again, the average agent will get your listing in front of 10% of their 200 contacts...for about 18 minutess. If they are savvy about using hashtags your listing will stand a better chance of being found by someone who is looking for #realestate in #yourcity, but that will most likely be another agent.
2. "I'll blog about your listing and get it in front of thousands."Blogging is an important part of the overall social media strategy of a real estate agent. Producing consistent, getting your home ready for the markethelpful content on a website will get that website found in local searches that homebuyers are conducting.
Instagram for business | Strategy GuideLucio Ribeiro
Businesses of all sizes and across industries are finding marketing success on Instagram. Here is how.
#lucioribeiro
#onlinecircledigital
www.theonlinecircle.com
An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social Media and including everything in between, this deck is a compelling resource that will provide you with more than a few take-aways for your Brand!
A partir del 2006, Wave es el estudio más grande sobre el impacto de los medios sociales en el mercado global de hoy en día. Cubriendo 62 países y el 43% de la población de Internet en todo el mundo, Wave 6 – The Business of Social' - es el estudio más ambicioso y sofisticado hasta la fecha. Ofrece una valiosa idea en cuanto a cómo los anunciantes pueden aportar un valor comercial a su negocio a través de estrategias de comunicación social.
iBeggar.com is a website devoted to helping people present with personal plea for funds or help through Cyberbegging. iBeggar is a way to ask for monetary help for many diverse reasons whether it be for personal needs or to crowd fund an idea or business start up. The best thing about cyber begging is that no one knows who you are and there is no embarrassment allied with standing up in front of strangers. At iBeggar.com, you can not only beg but also find begging tips for better outcomes.
The Secrets to Building a Dominant Media Property - Confab MN Central 2014Joe Pulizzi
Joe Pulizzi's presentation on how the Content Marketing Institute evolved and built it's media platform into the leading training and education destination for content marketing. Includes the editorial mission statement, leveraging collaborative publishing, a defined influencer strategy and focusing on the revenue goals.
News Analysis - Is HP getting lean or falling apart?Holger Mueller
Holger Mueller of Constellation Research is chiming in with his top 3 takeaways of the recent HPE 'spin merge' of most software assets with Microsfocus.
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector
Did you know social media is the number one daily activity among Americans, topping time spent on email and Google?
According to a survey, 93% of marketers use social media to promote their business.
From zero to hero on Instagram in 5 stepsLeadpages
Standing out on @Instagram is no easy feat – it’s one of the hottest #socialmedia platforms right now and competition is tough! So, how do you craft an Instagram page that beats the bands, and takes from you from zero to hero? Do you want all the answers? Here you go!
Step 1– Optimize your profile
Step 2– Understand your niche
Step 3– Quality content
Step 4– Tag, tag, and tag
Step 5– Collaborate
Which steps have you yet to master, what are you working on now, and what are you hoping to crush this year in 2020?
With social media usage constantly on the rise, it’s imperative your small business learns how to capitalize on one of the world’s best digital marketing tools. It can seem tricky at first to manipulate the algorithms and figure out what your audience wants. But when you focus on simple, time-tried methods to boost your social media presence, you’ll start gaining traction. To get you started, here are our top 10 social media best practices for small businesses:
Connect with the socialpilot platform to properly manage your social media
Click Here: https://www.socialpilot.co?fp_ref=chandima22
I see so many profiles across the social media domains that have huge followings and audiences, but when I have dug a little deeper and analysed the followings, I have noticed the majority are built up with random, meaningless audiences that have no bearing on the account.
20 Social Media Tips Every Marketer Should Knowmanagerslides
Our new #presentation '20 Social Media Tips for Marketers is ready'🔥✌️Check it out! #socialmedia #DigitalMarketing #social #marketing #PowerPoint #tips ➡️ bit.ly/2F0HKPY
Get the most out of social media for your business with our 20 actionable tips today. Our guide will take on marketing, A/B testing, KPIs, and benchmarks, as well as posting time and frequency, content and copy type, platform-specific preferences, and audience targeting analytics.
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Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
If you’re an inbound marketer, or you use social media to help promote your business, you’ve probably heard that engagement is essential.
But why is engagement so important in modern marketing?
Similar to 7 Deadly Sins of Social Media Marketing (20)
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
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Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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1. 7 Deadly Sins of Social
Media Marketing
1
2
3
4
LUST
GLUTTONY
GREED
SLOTH
5
7
WRATH
ENVY
PRIDE
6
Marketing through social
media can be tricky, but at
Suncoast Social, we’ve got
your back. This series of
guides will keep you from
toppling down the hole into
social media purgatory.
2. LUST
This sin is frequently committed
immediately following the
thought: What’s the fastest way
to double our followers?
3. #1. Don’t oversell.
Garnering “likes” and followers by promising far-fetched
results is a sure-fire way to start the relationship off on a bad
note. Imagine that you see a graphic designer's Twitter
account that promises a free customized logo to anyone
who follows them. Sure, the incredible offer may be
attention-grabbing, but if their followers don’t get their free
logo, they will feel slighted - or even scammed.
Overpromising to build your audience can lead to backlash
and bad PR. Aligning with the etiquette rules of social media,
never offer what you can’t deliver.
LU
ST
4. Do offer real solutions with
measurable value.
We know that promoting your business requires a bit of
bragging. By all means, don’t be modest! Highlight your
accomplishments, but also outline viable, attainable
solutions. The most effective strategy to building a loyal fan
base is consistently delivering value. If you want to pique
viewers’ interest with an irresistible deal, offer a free trial or
realistic promotion that demonstrates clear benefits.
LU
ST
5. #2. Don’t pay for low-quality
fans or followers
Marketing through social media can be overwhelming.
When your business is just getting off the ground, it may
seem tempting to simply pay for new page “likes” and
followers. Please...please, don’t pay a company that
promises to grow your audience by thousands overnight.
Your new-found audience will be inauthentic. Think about
the brands that you love. You share their pictures, laugh at
their memes and even take the time to answer their
questions. Your relationship with this brand was likely built
on quality interactions that stemmed from honest, genuine
interest.
LU
ST
6. Do demonstrate your
appreciation to your loyal fans
In your quest to dominate the social media
space, don’t forget about the fans you already
have. Go out of your way to make them feel
appreciated with exclusive offers,
personalized messages and custom content.
LU
ST
7. #3. Don’t act desperate.
Remember that your customers aren’t your
marketing department. Constantly hounding your
fans to share, retweet and promote your business
will leave them feeling fatigued, and frankly, a
little used.
LU
ST
8. Do create quality content that
your fans will want to share.
People share content because it’s inspiring,
educational, or just downright hilarious. When
building your social media marketing plan, try
including eye-catching infographics, sharing funny
memes, and highlighting industry-specific articles.
You business will build organic buzz by creating
unique content that your fans will be excited to
share with their networks.
LU
ST
9. GLUTTONY
When we hear the word “gluttony”, a certain
persona jumps to mind: selfish, wasteful,
indulgent. In pursuit of a comprehensive
social media marketing plan, many
businesses accidentally take on the
gluttonous persona. Here's how to keep your
business lean and effective:
10. #1. Don’t be wasteful with
your words.
Social media platforms like Facebook, Instagram and Twitter are
unparalleled in the art of attention-grabbing and link building.
Because of their immense influence, it is tempting to write verbose
content. Unfortunately, posts that are too long may ultimately
backfire and lose audience interest. So what’s the magic number of
characters, you ask? Compiling research from resources like
CopyBlogger and other industry leaders, BufferApp determined
that the ideal length of
● a tweet is 100 characters
● a Facebook post is less than 40 characters
● a Google+ headline is less than 60 characters.
Gluttony
11. Do share links to long-form
content.
Long-form content is a thing of beauty. From
keywords to knowledge-sharing, the value of
content marketing promotion is undeniable.
Instead of posting this expansive content on
Facebook or Twitter, host it on your blog and link
to it from your social media accounts. Create a
hook, give a preview of the article, and drive links
to your site.
Gluttony
12. #2. Don’t spam your fanbase.
Regardless of the topic, posting too frequently is a social media sin.
You want your readers to look forward to the content you share. If they
are spammed with hundreds of posts each day from your various
channels, they will begin to filter out your posts... and eventually your
brand. What’s the frequency sweet spot? After analyzing posts on each
platform, BufferApp suggests
● tweeting 14 times per day
● posting on Facebook and Google+ twice per day
● posting on LinkedIn once per day.
If you find your company regularly exceeding these numbers, try
boiling down to your best posts to maximize your reach and
engagement.
Gluttony
13. Do post interesting content
regularly.
Have you ever been scrolling through your newsfeed
and instinctively pause because you see a certain
brand’s logo? Why did you stop? You stopped
because you knew that they were about to share
something unique and interesting with you. If your
business consistently shares valuable tips, infographics
and pictures, it will be the brand that makes their
audience pause and take a look.
Gluttony
14. #3. Don’t try to conquer every
platform.
Devoting equal effort to every social media
platform may be a waste of your time. For
instance, LinkedIn is more powerful for B2B and
Google+ is a spectacular way to reach out to a
male audience. If your business is focused on B2C,
make Facebook and Twitter management your
priorities. While diversifying and creating fresh
content on multiple platforms is a smart strategy,
speaking to an empty room won’t yield results.
Gluttony
15. Do find your fans and engage
with them.
Who is your audience? What topics are they
interested in? What platform do they use the
most? The answers to these questions will help
you discover which communities your audience
belongs to and which platforms they use. In
addition to your own research, you can find
statistics online regarding each site’s
demographic. Once you’ve found where your fan
base spends their time, engage with them by
asking questions, hosting contests and sparking
conversations.
Gluttony
16. GREED
Greed doesn’t need much of an
introduction. Every day we read
headlines about businesses who
have committed this sin in
astronomical ways. While we know
that you would never lie, cheat or
steal, there are subtler ways in
which people get caught up in
greed. This sin is particularly
crucial because consumers are
very familiar with acts of social
media greed.
17. #1. Don’t product dump.
We all want to highlight our products and services on social media.
However, the basis of social media is the development of genuine
relationships. Unlike some traditional forms of marketing, social
media marketing involves a lot more than product pushing. The
nature of social media requires businesses and consumers to take
on roles that are less formal and more friendly. Businesses’ roles on
social media should be just that: social. The vast majority of
interactions on platforms like Facebook, Twitter and Instagram
should be focused on relationship building. Your fans and followers
will be turned off if their entire newsfeed has turned into a long list
of advertisements from your company.
GREED
18. Do follow the 80/20 Rule.
The 80/20 rule applies to many aspects of our lives and is
especially important in social media marketing. 80% of your
social media content should be informational, educational,
engaging, or funny. In other words, create content that begs
to be shared. The power of social media rests in the vast
networks of your fans. The other 20% of your posts can
feature your product. Even when promoting your brand, try
creating social media content in a way that is still unique and
valuable.
GREED
19. #2. Don’t bait and switch.
Do companies really do this? Yes, and here’s how. Some marketers
will use clickbait to attract the reader’s attention with “a highly
engaging headline that gives a user just enough information to
want to see the outcome, but cleverly disguises what they may
actually experience” (Social Media Today). If your blog headline
promises to debunk ten myths about email marketing, the link
shouldn’t take fans to a product page that barely discusses the
myths at any length. One of the quickest ways to lose trust and
credibility is through the clickbait method. If you have the tiniest
sense that your headline or title seems misleading, follow your
instincts and create a more honest description.
GREED
20. Do offer valuable solutions.
Be generous and forthcoming in all of your communications.
For many consumers, an online interaction is their first
contact and experience with the brand. One bad experience
is all it takes for a consumer to write off your company
entirely. Here’s how you can catch their interest AND
provide them with valuable content. Do some listening,
conduct research and discover what your audience is
interested in. Then create posts and articles that will
genuinely attract real leads.
GREED
21. #3. Don’t make customers
pay for regular content.
Content like blog posts, case studies and eBooks are
critical to small business marketing. They demonstrate
your creativity, expertise and passion. Unless your
business is centered around selling info-products like
web courses, you should give the majority of your
content away for free. When readers engage with this
content, they learn about your company and start to
build a sense of trust. Once readers decide that your
company is reputable and knowledgeable they will
become customers.
GREED
22. Do collect information that
will make their experience
more enjoyable.
While you shouldn’t ask for money in exchange for your
content, you should ask users for a few snippets of
information. Ask for information that can be used to
customize emails, better meet their needs and create an
valuable personal experience. However, don’t get greedy
and make people “pay” for their content by submitting
massive amounts of personal information. Stick to a few
lines of info like name, contact info, and category of interest.
GREED
23. SLOTH
We’ll get around to talking
about it eventually…. just
kidding! Sloth is a sin that is
usually committed without
intent, and that’s the problem.
This sin creeps up on us when
we get too comfortable and
sedentary. Follow this list to
keep your business from
slipping into a sloth-like
marketing campaign:
24. #1. Don’t ignore fan
interactions.
Social media allows businesses the incredible opportunity to
interact directly with consumers. If we stop and take a
moment to understand what this really means, it’s pretty
amazing. When your fans ask questions, make comments or
share pictures, you should take the time to respond. You
have the potential to convert them into customers with a
simple response, “like” or retweet. If you don’t respond, you
may lose a fan and gain bad PR. Unanswered inquiries on
social media are seen by the whole world, so don’t leave
anyone hanging!
SLO
TH
25. Do respond frequently and
publicly.
If a customer voices an issue with your product or service on
social media, respond in a courteous, timely manner. If the
issue requires a personal message, first acknowledge the
comment publicly. In your response, let the user know that
they will receive a direct message from you shortly. This
issue goes much further than one customer because your
interactions are public. Use the situation as an opportunity to
showcase your fantastic customer service skills! Also, be
sure to share and promote the wonderful things your fans
have to say about you. Retweet fan pictures, “like” their
complimentary posts and favorite relevant tweets.
SLO
TH
26. #2. Don’t get too comfortable.
When you find what works just stick with it, right? Yes and
no. Always be learning and adapting new tactics into your
social media strategy. Staying relevant is key to being
influential and effective on social platforms like Facebook
and Twitter. Your fans and followers look to you for
breaking news, interesting articles and engaging pictures.
If you’ve found a topic or category that’s engaging your
audience, there’s no need to dramatically change direction.
However, you should continue to infuse those topics with
new information. Posts with the exact same type of content
will start to lose traction when they’re repeated.
SLO
TH
27. Do stay up to date on new
trends.
Staying relevant requires constant curiosity. Never let
yourself be satisfied with what you already know. Conduct
hashtag research, check out consumer reports and always
listen to what your fans are saying. Social media and
inbound marketing are largely structured around personas.
While you may have done extensive research on your target
personas when you first created your marketing plan,
remember that these personas can change almost daily!
Providing value to your fans is easiest to do when you have
a thorough understanding of their needs.
SLO
TH
28. #3. Don’t put off brand
building.
It’s easy to let your branding take a back seat when
you are looking for new customers. However, making
sales is a lot easier when consumers feel that your
brand is influential and trustworthy. Developing your
brand’s voice is a critical aspect of social media
marketing. Without a comprehensive brand
personality, your company may appear unorganized or
scatter-brained online.
SLO
TH
29. Do utilize storytelling to
increase engagement.
Social media is unparalleled in its ability to build brand
personality. One way to strengthen your brand and create
relationships is through storytelling. Tell your company’s
story, how you got started, and who your teammates are.
Develop a relationship with a charity you admire, share their
pictures and explain how you support them. Create a visual
campaign that tells a story through the picture alone. All of
these tactics will build your brand and attest to your
authenticity.
SLO
TH
30. WRATH
Even reading the word
“wrath” gives me chills! This
sin is committed when we
let our emotions get the best
of us. As in any aspect of
business, never make rash
decisions out of spite.
31. #1. Don’t release your fury on
your customers.
No matter how brilliant the company, at some point, a
customer will air an issue or complaint on social media.
Whether or not the complaint is warranted, business owners
should not personally attack their fans. This might seem like
common knowledge, but you would be surprised how many
brands deal with this type of issue on a daily basis.
Unfortunately, there will always be people who enjoy
attacking a company’s products, team members and even
reputation. When you feel your blood start to boil, take a
step back and view the situation from a greater perspective.
W
RATH
32. Do resolve issues and
maintain respect.
Always address the situation from the high road. This is
simple to say, but more challenging to put into practice. If
the customer brings up an issue with your products or
services, respond with a calm understanding and a detailed
explanation of next steps. The majority of customers who
voice their questions or concerns on your social media
platform are simply looking for advice and
acknoweldgement. Ensure them that they have been heard
and that you are taking measures to rectify the situation.
W
RATH
33. #2. Don’t perpetuate negative
attention.
Bad PR can happen in a second. Just as positive stories
go viral, negative ones can gain traction in a heartbeat.
While we hope you never find yourself in this
predicament, don’t give the press a reason to
perpetuate the negative conversation. Instead of
immediately jumping on the defensive or counter-
attacking on social media, release a statement
acknowledging the situation and the steps you are
taking to make things right. Never let yourself get
caught up in emotion and accidentally add fuel to the
fire.
W
RATH
34. Do act humbly and make
changes when necessary.
Bad press can be sparked by a host of situations. In
some cases, you will need to stick up for your product
and help others understand why your company
provides the best quality. In others, you may need to
take an honest look at your practices and decide if
they need to be updated. If your company must make
a fundamental change in order to keep another issue
from arising, keep your fans updated on social media.
Ensure that they know that their experience with your
brand is your highest priority.
W
RATH
35. #3. Don’t pick fights with
competitors.
Social media not only allows for direct interaction
between businesses and customers, but also between
multiple businesses. Until platforms like Facebook and
Twitter really took center stage, this type of
communication was rarely done publicly. Although it
may be tempting to enter into argument with a
competitor who undercut your prices or sullied your
company’s reputation, a full-blown fight will only
attract more media attention. In fact, it may even make
you look like a poor sport.
W
RATH
36. Do participate in fun, light-
hearted dialogue.
Some of the most viral, positive messages on social
media have stemmed from brands interacting with
each other. Old Spice, Taco Bell, and Oreo have all
received massive attention based on their Twitter
interactions with consumers and other brands. Spark
up entertaining conversations with other brands. Not
only will this demonstrate your company’s unique
personality, but it will also get the attention of the other
company’s followers.
W
RATH
37. ENVY
The business world is in no
short supply of envy. In
social marketing, envy can
take root and unravel a
company’s reputation. This
sin is one of the trickiest to
avoid because it often
stems from a good
intention: our desire to be
better.
38. #1. Don’t copy your
competitors.
There are dozens of tools that help us spy on our
competitors and keep an eye on their digital marketing
strategies. It follows suit that when we see that a social
marketing tactic is working wonders for a competitor, it
seems like a good idea to copy their strategy. Before
abandoning ship and jumping onto theirs, we must
remember why our companies are unique. Brand
personality can be severely damaged by simply
copying another company’s social marketing tactics.
Always keep your company’s vision in mind and don’t
compromise by committing the sin of envy.
EN
VY
39. Do learn from them.
While conducting competitive analysis, find a take-
away from every situation. Ask questions like, “Why is
your competitor’s audience connecting so well with
their social media campaign? Which of their posts get
the most traction? What time of day does their Twitter
light up” Then apply these relevant ideas to your
business. Discover brilliant tactics and make them your
own. What can you do to reach your target audience in
an impactful way?
EN
VY
40. #2. Don’t be intimidated into
silence.
Social media gives us direct access to the leaders in every industry.
The Beyonces, Mark Cubans and Targets of the world are at our
fingertips… and they have massive networks. The sheer numbers of
followers, favorited tweets and number of likes they have is mind-
boggling. So understandably, it’s easy to get intimidated or even
overwhelmed by a sense of jealousy after seeing these numbers.
With that in mind, never be afraid to mention an influencer on
Twitter just because of their elite status. Although these high-
profile brands probably won’t have the time to respond, if just 1% of
their followers see your post, you analytics will skyrocket. Even one
mention can create business-building buzz utilizing social
platforms.
EN
VY
41. Do create mutually beneficial
relationships.
You don’t have to look far beyond your hometown,
home-state or even your social circles to find
connections that will exponentially expand your
network. Find businesses in your community and
follow them on Twitter and Facebook. Reach out to
organizations outside your industry and promote one
another. This will help you get noticed by their fans
and develop an even broader network.
EN
VY
42. #3. Don’t badmouth.
Calling brands out on social media looks desperate
and rude. As we mentioned in the previous post about
wrath, writing negative, emotionally fueled messages
will never paint your company in a flattering light.
Pettiness can live forever on social media. Arguments
and ill-advised interactions can be dug up and hit
virality in an instant. So when you feel like letting out an
expletive, keep it to a muffled yell in your office.
EN
VY
43. Do create a unique brand that
draws in positive attention.
If you want to divert attention from your competitors,
give your fans something funny, shocking or valuable
on social media every day. Remember that even when
you’re saying something negative about a competitor,
you are probably still driving links and clicks to their
site! Instead, spend time listening to your followers and
discover the type of content they enjoy. Host a Twitter
chat, create beautiful infographics and demonstrate
your expertise.
EN
VY
44. PRIDE
Pride is a tough topic. You
should absolutely have
pride in your business. You
should also demonstrate
that pride via social media.
However, too much pride
can lead to social marketing
blunders. This post will
discuss how a big ego can
hurt your efforts.
45. #1. Don’t use social media
exclusively to brag.
You know that friend who can’t stop talking about his
son’s ground-breaking achievements in t-ball? Don’t
be that guy. Instead of pulling out your phone and
subjecting him to picture after picture of your son, ask
your friend what’s new in his life. Share the latest news
about his favorite NBA team. This is the kind of friend
brands should be to their followers. When
communication becomes one-sided and self-
indulgent, fans will not develop an genuine relationship
with the company. In fact, they may even want to
break up.
PRIDE
46. Do highlight your
accomplishments.
It doesn’t hurt to remind your fans about your great work
once in a while. Remember when we discussed the 80/20
rule in our post about greed? Determining how often to do a
little bragging can be guided by this rule. Only 20% of your
posts should be about your products or explicit brand
promotion. As long as your posts remain celebratory rather
than self-congratulatory, your fans are likely to join in with
praise. Because they feel a connection to your brand, your
achievements validate their endorsement.
PRIDE
47. #2. Don’t get defensive.
If a fan, customer, or competitor has a snarky comment for
you on one of your social platforms, don’t jump into the
counter-attack. Just like you, we’ve put blood, sweat, tears
and countless hours squinting at our computers into create
our business. We understand why you have pride in your
business… and you should. Let your pride lead you to making
decisions that build your company’s reputation. Proposing
solutions rather than starting a defensive campaign reveals
the true nature of a company.
PRIDE
48. Do admit when you’re wrong.
We really can’t stress this enough. Because social media is
public by nature, there will always be a host of people ready
to call out mistakes. Businesses that are too prideful to
apologize will struggle to connect with their fans. Think
about your dearest friends. Are they faultless? Do they
maintain the illusion of perfection? Unless you are childhood
friends with Buddy the Elf (who makes some missteps
himself), your favorite people in the universe are probably
flawed. Why do we love these people? It’s because they
have the strength to apologize and the heart to do it
genuinely.
PRIDE
49. #3. Don’t assume that you’re
too good for social media.
Quite possibly the worst byproduct of being too prideful is
presuming that your brand doesn’t need social marketing.
Brands that use social marketing develop relationships with
consumers that are unique and almost impossible to
achieve without social media. Without these platforms,
companies lose an invaluable resource of consumer data.
The biggest, oldest brands in the world like Coca-Cola know
that they need social media. Don’t let your pride force you to
fall behind the pack.
PRIDE
50. Do take advantage of multiple
platforms.
The marketing game has changed and will continue to
rapidly evolve due in large part to social media. If you’ve
recently been testing the waters, it’s time to dive in! Every
industry benefits from a social platform whether it be
LinkedIn, Twitter, Facebook, Instagram, Google+ or Pinterest.
With a well-structured social marketing strategy, your
company can increase inbound leads and create a
generation of brand advocates. Your audience is waiting for
you as we speak.
PRIDE
51. 7 Deadly Sins of Social
Media Marketing
For more expert advice and guidance, check out more resources from
Suncoast Social!