This document outlines LinkedIn marketing strategies for WSG Systems Corp, including using LinkedIn to position the company and its employees as experts, announce products and services to potential clients, and respond to service requests to generate business. Key aspects of the strategy are maintaining a presence on LinkedIn to increase the visibility of the WSG brand and connecting with the right professional contacts, while positioning themselves as experts rather than salespeople.

1. LinkedIn Marketing Strategy Fisher Laishram WSG Systems Corp.

2. Agenda Outbound & Inbound Marketing What is Linkedin? We all know it… or do we? Why Linkedin? WSG Marketing Strategies

3. Outbound Marketing

4. Inbound Marketing

5. What is LinkedIn? 8.5 million professionals, 130 industries 89,000 are CEO, and nearly half a million others occupy another job in the C-suite All 500 of the Fortune 500 are represented 1 new member every second Average user belongs to at least 3 to 4 groups The average LinkedIn user is 39 and makes $139,000 a year

6. Why LinkedIn? Free!!! most of it Not >professional site GLOBAL market reach Increase VISBILITY of WSG “the brand” Reaching the “Right People” Generate traffic Facilitate introduction Experts opinions Competitors/Industry health

7. Why LinkedIn?

8. WSG Marketing Strategy (1/2) Mantra: “We are not SALESMAN …..We are EXPERTS” Getting the basic RIGHT!!!

9. WSG Marketing Strategy (2/2) Marketing Sessions Answers Services Search Groups Polls Events Presentation Buzz Network Recommend Competitors OR Industry New Market &Opportunities Linkedin Crowd owner Brand Visibility

11. Expert Positioning

12. Announces Product & Services

13. Service Recommendations

14. Potential Clients

15. Responding to Service Request