1. Proposal
Working Title:
What is it called? This can change if you think of something better later The title is called Ellie travel
company
Product’s Purpose:
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
The products purpose is to educate people who visit North Yorkshire and all of the fun things you
get see and do. I achieve this by using images to do with North Yorkshire. I will make the poster
colourful and blue, adding lots of good images to standout on my travel poster about North
Yorkshire. I will also do a travel video show you different images about what you can do in North
Yorkshire.
Genre:
What sort of product is it, it is for females and males. As the themes in the video will not be
restricted to a gender. Anyone can go on the website and see of all the fun things you can do in
North Yorkshire if you are on a budget and don’t want to spend a lot of money.
Content
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
My product is about traveling to North Yorkshire on a budget, in cheep hotels, bed and breakfasts
and youth hostels. The website will have images of cheap things you can do in North Yorkshire, like
offers and events that make the tourist sports cheaper. Events will be go and visit the national
railway museum and go and see the Clifford’s Tower. Also there will be spa weekend breaks
available and places to stay in Whitby.
Research & Planning
Where will you use elements of your research and planning to influence and inform your final idea
(be specific to certain parts). I will include some of the research that I been doing like get ideas of
different styles of posters that I found through the questionnaires. Different colours they liked,
Images they associated with North Yorkshire, visual elements they liked and what activities they
liked doing on holiday. Included now is other places to visit developed through the customer
feedback in the questionnaires, there will be spas available and Whitby as a destination as well.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?My audience is going to be young between 18-60
the gender can be females and males and would suit work class and middle Class. They will enjoy
relaxing however experiencing culture, eating and drinking in different bars and restaurants.
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2. Proposal
Legal & Ethical Considerations:
Think about any offensive material you will include? I won’t include any offensive material in my
video and my website or my poster.
Will you restrict younger people using/accessing it? No as there will not be anything that. Makes it
inappropriate. Anybody can watch my travel video and look at my website to see what you can do
and see in York
Will it offend any social groups/religions/ethnicities? My product won’t offend any social groups or
different religions, and the designs will be inclusive.
How will you ensure you do not offend anyone? Because I won’t use any bad language or
stereotypical language when making my products.
Are you using characters/names/logos of existing products/IPs? The LOGO will be my original work
and there won’t be any characters.
Will you product be sufficiently different from existing products to not get sued for copyright
infringement? The name is original, the images used will be sourced from the internet that have no
restrictions of copyright.
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