The document discusses the purposes and benefits of music videos for artist Jake Bugg and his target audience. It provides examples of how Bugg uses music videos to promote his albums through links on social media and his website. It also explains how music videos help extend Bugg's income through touring and releasing his albums on vinyl and in different outlets. The document gives examples of synergy opportunities through Bugg's online merchandise store and strategies producers use by placing Bugg's songs in films and advertisements.

1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience (Jake Bugg)
Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Promotional Shangri la and Jake Bugg are two of his albums
which his twitter sent link out to the iTunes
page so you could buy them; he also has a
website with links to the music videos of them
albums.
http://jakebugg.com/home/
Extension of income Jake Bugg has finished his 2013 tour where he
went around the UK Europe and America
singing songs from his first album and some of
his new album Shangri la. He has just released
tour dates for another tour at the end of this
year where he will be doing arenas in Liverpool,
Cardiff etc. He also does a lot of festivals and
has more upcoming events at t in the park and
Reading and Leeds and a lot more
http://www.ticketmaster.co.uk/Jake-Bugg-tickets/artist/1597196
http://jakebugg.com/gigs/
Extension of outlets He released a vinyl version of his album Shangri
la and also a vinyl version of his new single
messed up kids
http://shop.virginemi.com/jakebugg/

2. Music Video Purposes Analysis
Synergy He has an online store for merchandise he has
is singles, album, and vinyl versions. He also has
merchandise like t-shirts and accessories like
mugs key rings, bags and hats and then also
outerwear and merchandise form his 2013 tour
http://shop.virginemi.com/jakebugg/
http://jakebugg.shopbravado.co.uk/
Producers strategies His song has used on advertisements
and his song was on a film called ‘Class of 92’
and is on the soundtrack to the film ‘Fault in our
stars’
https://www.youtube.com/watch?v=hQbGKA1j6ls
https://www.youtube.com/watch?v=0oanSiO15Ig
https://www.youtube.com/watch?v=fCBZL6wLC4c

3. Music Video Purposes Analysis