1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to benefits Provide any research evidence you can find that supports explanations of
(promotion, extension of income & outlets, benefits for artist, record label and audience
synergy opportunities and strategies used by
producers to benefit label and artist)
Promotional Having Twitter, a YouTube account, a Website
and a Facebook page will help promote Green
Day’s new music activities. Whether it is a new
music video, new song or new album, these
websites advertise what the band has new to
offer their fans. These constant reminders on
different sites will be seen by many different
people and this will encourage them to listen to
the band. Therefore giving them a wider
audience.
Extension of income The benefits for the band from all the
advertising, is more money. The more albums,
merchandise and concert tickets they make the
more they’ll get. The wider the audience, the
more they’re music will sell. With them being
well known will help them be more exclusive.
Extension of outlets To look at Green Day’s videos you can go to, http://www.greenday.com/
YouTube and Music Channels. You can buy their
2. Music Video Purposes Analysis
music in Music Stores and iTunes. To purchase
their merchandise, music and concert tickets
you can use their website.
Synergy Green Day have been signed to, http://www.geekstinkbreath.net/greenday/article/reprise-records/
*Epitaph Records
*Reprise Records http://greenday.shop.bravadousa.com/Product.aspx?pc=BGCTGD18
*Lookout! Records
*Adeline Records, and
* Skene! Records.
The people they have stayed longer with are:
Lookout! (1988-1993)
Reprise (1993-present)
The merchandise sold can be bought on Fan
websites. This includes things such as; CDs, T-
shirts and wrist bands. The merchandise has
names of the “S.T.Jimmy” character and
pictures. This helps advertise the song as well as
the band itself. The merchandise helps
advertise the band themselves and the label
they are signed with.
4. Music Video Purposes Analysis
Producers strategies To make sure the band is successful, having a
strategy or plan will really help. To begin the
career the band would have possibly used their
own money to buy equipment, hire places to
rehears and pay to perform in places. This will
make it all worth it, as it has been proven for
Green Day. After being signed, the key is to
shoot a music video so that this can been
shown online and on Music channels. After this
has been seen they can create an audience
demographic and they can create their music
around them. Touring will be very important to
advertise bands. From there they can use
Facebook, Twitter and Blogs to brandish the
bands activities. The video to Jesus Of Suburbia
adds depth in the band and makes people want
to know more about this character in the song.
People will listen to it more to understand the
story. Also, they will be questioning if this
“S.T.Jimmy” is Billy-Joe (lead singer) himself.
