2. The Slogan “THERE ARE NO SILVER SPOONS FOR CHILDREN BORN INTO POVERTY” THE SLOGAN OF THE CAMPAIGN IS BOLDENED AND CONSISTS OF LARGER TEXT. THE ENABLES THE VIEWER TO RELATE ‘POVERTY’ TO THE IMAGE OF THE NEW BORN CHILD. WHEN COMPARING ALL FOUR POSTERS THE TEXT MAKES THE CAMPAING PURPOSE CLEAR.
3. Shocking the audience THE IMAGES THAT ARE USED WERE DESIGNED TO IMMEDIATE A SHOCKING RESPONSE FROM THE AUDIENCE. THE USE OF NEW BORN BABIES WITH POTETIALY DANGEROUS AND UNHYGENIC OBJECTS IN THEIR MOUTHS IS MORE THAN ENOUGH TO INSTANTLY SHOCK ANY VIEWER.
4. Emotional Impact THE USE OF DELICATE, VUNERABLE BABIES HAS A MASSIVE IMPACT ON ANYONE WHO SEES IT NO MATTER WHO THEY ARE EVERYONE WILL BE EFFECTED IN SOME WAY. MY NEXT EMOTION AFTER SHOCK WAS SADNESS AS THE OBJECTS THAT ARE PLACED IN THE BABIES MOUTHS COULD BE INTERPRETED AS AN INDICATION OF THE FUTURE THAT THEY FACE.
5. Was the campaign successful IN MY OPINION THE CAMPAIGN HAS BEEN SUCESSFUL IN COMMUNICATING ITS MESSAGE IN A CREATIVE WAY AS IT IS CREATIVE IN A VISUAL WAY WITH THE USE OF THE BABIES AND THE DANERGOUS OBJECTS IN THE PICTURES. ALSO THE USE OF THE COLOURS HAS BEEN DONE IN A CREATIVE WAY AS THE BABY THAT HAS THE ‘SILVER SPOON’ HAS A BRIGHT SOFT BACKGROUND WHEREAS THE BABIES WHO HAVE BEEN BORN INTO POVERTY HAVE DULL STIFF COLOURING.
