Panic at the disco Purpose Sheet

1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Promotional Panic! At The Disco released their newest
album;’ Too Weird Too Rare To Die’ in October
2013 on the label ‘Fuelled By Ramen’. They are
currently on a tour for the album around the UK
Then Europe. Then they start in America. There
have been numerous videos for their new
banging songs! This has promoted them a lot as
each video has easily over 1,000,000 views on
YouTube.
This is a screen shot of one of their newer videos-
https://www.youtube.com/watch?v=tGE381tbQa8
Extension of income Like I mentioned above, they’re on tour so
much. They did a tour across America, and then
came to UK. Then they’re going back to the UK
to tour again! Each one of the dates they did in
the UK sold out so they’re obviously getting
promoted and heard.
http://www.ticketmaster.co.uk/Panic-At-the-Disco-tickets/artist/1021077
This picture in a shot from the Panic! At the Disco instagram page of the
American tour before they came to the UK.
http://instagram.com/p/jNBTTTCYSQ/
Extension of outlets Brendon Urie the lead singer does his own Vine This Is a picture of his vine Page-

2. Music Video Purposes Analysis
videos. Hes started like his own new craze
called ‘Positive Hard-core Thursdays’ and all his
fans know about it. All regular users of Vine
know about it. He is known for it now, not just
by people who know him through music but
others.
When I saw them live at Manchester Apollo on
the 8th
of May 2014 it was on a Thursday and he
did a little compilation of his positive hard-core
Thursdays and everyone LOVED IT!
So in my opinion I would say this defiantly
boosted their publicity and they’re a lot more
known now!
https://vine.co/brendonurie
https://www.youtube.com/watch?v=ceqUMBYB3Vg
Synergy They have a huge range of Merchandise on sale
on their fan site,. They also sell a lot at their live
shows. It ranges from T-Shirts, Hoodies,
Jumpers, Scarfs, Key Chains and Posters.
This is a screen shot from their online fan site-
https://panicatthedisco.gomerch.com/
Producers strategies I’ve mentioned throughout the whole of this
sheet is the use of Social Networking.
Instagram, Vine, Twitter and Facebook are the
main for this band. They promote everything
there is to do with the band on social
networking. New videos, new songs,
merchandise and events.
http://instagram.com/p/jNBTTTCYSQ/
https://twitter.com/PanicAtTheDisco
https://vine.co/brendonurie
https://www.facebook.com/panicatthedisco?fref=ts