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Physicians	
  priori-es	
  when	
  logged	
  in	
  SOCIAL	
  or	
  COLLABORATIVE	
  NETWORKS	
  
	
  
Doctors	
  professional	
  interest	
  
INDEPENDENT	
  
Private	
  
physician-­‐only	
  
community	
  
(e.g.	
  inmedics)	
  
SPONSORIZED	
  
Private	
  
Physician-­‐only	
  
Community	
  
(e.g.	
  Pharma	
  Cos)	
  
OPEN	
  	
  
COMMUNITIES	
  
(e.g.	
  FaceBook,	
  
Linkedin)	
  
Security	
   YES	
   YES	
   NO	
  
Confiden-ality	
  and	
  privacy	
   YES	
   SOME	
  TIMES	
   NO	
  
Doctor	
  ac-vity	
  promo-on	
   YES	
   NO	
   SOME	
  TIMES	
  
Job	
  opportuni-es	
   YES	
   NO	
   SOME	
  TIMES	
  
Doctors-­‐pa-ents	
  interac-on	
   YES	
   NO	
   SOME	
  TIMES	
  
Mobility	
  (APP)	
   YES	
   SOME	
  TIMES	
   YES	
  
Medical	
  content	
   YES	
   YES	
   NO	
  
Incen-ves	
  and	
  rewards	
   YES	
   SOME	
  TIMES	
   NO	
  
Doctors-­‐pharmas	
  interac-on	
   YES	
   YES	
   NO	
  
Social	
  networking	
  (doctors)	
   YES	
   SOME	
  TIMES	
   NO	
  

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Physicians priorities when logged in social or collaborative networks

  • 1. Physicians  priori-es  when  logged  in  SOCIAL  or  COLLABORATIVE  NETWORKS     Doctors  professional  interest   INDEPENDENT   Private   physician-­‐only   community   (e.g.  inmedics)   SPONSORIZED   Private   Physician-­‐only   Community   (e.g.  Pharma  Cos)   OPEN     COMMUNITIES   (e.g.  FaceBook,   Linkedin)   Security   YES   YES   NO   Confiden-ality  and  privacy   YES   SOME  TIMES   NO   Doctor  ac-vity  promo-on   YES   NO   SOME  TIMES   Job  opportuni-es   YES   NO   SOME  TIMES   Doctors-­‐pa-ents  interac-on   YES   NO   SOME  TIMES   Mobility  (APP)   YES   SOME  TIMES   YES   Medical  content   YES   YES   NO   Incen-ves  and  rewards   YES   SOME  TIMES   NO   Doctors-­‐pharmas  interac-on   YES   YES   NO   Social  networking  (doctors)   YES   SOME  TIMES   NO