....

1. Q3: How do your product engage
with audience and how would they
be distributed as real media
products?

2. • As our genre is Pop rock, and as we did a survey
research on survey monkey we got to know that
target audience according to the results were
people from 17-24 (male and female both) as it is
a love triangle related music video and is
featuring a band performance so mostly
youngsters will be engaged in this type of music
video.
• The content of the music video is also very
appealing as it is an issue that is being
experienced by many youngster nowadays (one
sided love).
• Audience response is really important for
promotion of a media text.

3. • Maroon 5 has been voted 47% according to survey results
as this is the pop rock band they like the most, the song
we chose for the music video is from the band Maroon 5
too, but the acoustic version of the song. This will help in
targeting those audience who are already Maroon 5 fans
and have heard the song before.
• Audience having interest in music and who are planning
to have a music career can be attracted as well.
• When our music video was finally made after combining
all the clips we chose, we uploaded our final draft on
youtube and then we shared it on facebook(social media)
through our group member’s account for the audience
feedback:

4. This is the post we shared on
facebook for the public
feedback.

5. These screenshots shows all the positive
feedback we got from the public on the
post, which shows the power of social
media.

6. • Apart from the facebook feedback we also got a feedback from
the Md (Managing director) of Capital tv, Mr. Basit Riaz Sheikh.

7. • Another example of our product being engaged
with the audience are the views and likes we got
on youtube.

8. Distribution:
• As far as the distribution of our product is concerned, the online
distribution has already done through facebook and youtube since it’s
the quickest and most effective.
• Twitter will also be used through hashtags for making people aware of
it. Soundcloud will also be used where will upload the audio track that
will also help in seeking audience attention.
• The music video and sound tracks will also be played on tv channels
like 8XM, ARY Musik, and MTV music which will increase the
viewership of our product.

9. • The most important source of distribution is the
record label.
• A record label makes an Album available the
audience across Pakistan and few countries
abroad.
• Our record label is Universal Records.