You Me At Six purpose sheet

1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Promotional You Me At six have recently released a new
album called “Cavalier Youth” in January 2014.
Throughout the making publishing and releasing
of this album You Me At Six consistently posted
about it on various Social networking and when
it was released it was everywhere. They posted
about it lots obviously to publish it and It was
also all over ITunes.
There is numerous other tweets they did about
Cavalier Youth.
This picture is a tweet they did 2 days before the album was released-
https://twitter.com/youmeatsix/media
Extension of income Knowing that You Me At Six had just released
this album there was surely going to be a tour
announcement and there sure was!
Just like the picture of the album they posted
about the tour consistently more or less
everyday leading up to it.
They didn’t only do the UK Tour they also
released the dates for America, Europe and
Austrailia. Also around a similar time all the
different festivals were announcing acts. You
This picture is a shot of You Me At Six posting the tour dates to there Twitter. As
you can see it was a sell out tour!
https://twitter.com/youmeatsix/media

2. Music Video Purposes Analysis
Me At Six got announced for a couple of
different festivals.
Extension of outlets Along with already having a huge line of
merchandise You Me At Six started posting on
following sites like Instagram a jumper which
was like a one off print. They printed certain
amounts of each size and they warned people
that once they’d all sold there wouldn’t be
anymore. So in other words they were limited
edition
This is the picture of the Limited Edition Jumper-
http://instagram.com/p/nGHzbUlNt4/
Synergy You Me At Six have a huge merchandise range
available. On some music clothing websites
they still sell some of the older T-Shirts and
Official Merchandise page link-
http://store.kitemco.com/you-me-at-six-store-1-c.asp

3. Music Video Purposes Analysis
hoodies but on their official site they have
recently just added new additions due to their
new album and tours. This will obviously
promote the band a lot. Especially when they
sell their tour merch. They always have a good
range of clothing and accessories at the venues
they visit when they tour.
Producers strategies To be honest. What band or artist now-a-days
would be far if they didn’t use social media to
get promoted? Just like any band You Me At Six
use an awful lot of social media. I’ve mentioned
it previously about having competitions and
advertising various things over the web. The
most popular are Twitter, Instagram and
Facebook. They also have their own fan site!
There is some links to their media pages-
https://twitter.com/youmeatsix/media
http://instagram.com/bricksatmywindow
https://twitter.com/joshmeatsix
http://instagram.com/maxhellyeah90
http://instagram.com/youmeatsixofficial
https://www.facebook.com/youmeatsix?fref=ts
http://www.youmeatsix.co.uk/