1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Promotional
Music Video- which is part of their new album.
They’re also starting a huge tour of Europe and one
in America promoting their new album also.
The artist related to this piece is- HAIM
http://www.youtube.com/watch?v=AIjVpRAXK18Haim- Falling
http://www.billboard.com/articles/news/5793327/haim-announces-2014-tourdates
Extension of income
Performing at festivals, HAIM played one of the
biggest known festivals of the age, Glastonbury.
Then they got publicity and played T-In The park,
Leeds, Reading and the ITunes fest. It’s also a
Synergy in the way they would have sold
merchandise at the festivals and concerts.
The artist related to this piece is- HAIM
http://www.glastonburyfestivals.co.uk/line-up/
http://www.tinthepark.com/line-up/2013-line-up.aspx
http://www.bbc.co.uk/events/ezc5d4/performances/lfmhzc
Extension of outlets
Lady Gaga released a perfume in August 2012.
It became worldwide known through the “Haus
Labourites” Label in association with Coty inc
and still in December 2013 it is selling really
well!
Enter Shikari do a number of different
merchandise. For example on their fan site they
sell T-Shirts, Scarfs, Hats, Gloves and Bands. Not
only do they sell clothing but they also sell
Flags, Vynl, Bundles, Music Downloads, Bags,
Badges and recent tour merchandise
The main producer strategies that much artist
use is Social Media. And advertising gigs or new
albums on Twitter, Facebook and Fan Pages.
They also will use newspapers and or adverts on
TV music channels. It’s pretty much all to do
This artist related to this piece is- Lady Gaga
http://en.wikipedia.org/wiki/Lady_Gaga_Fame
Synergy
Producers strategies
The artist related to this piece is- Enter Shikari
http://www.entershikari.com/store/
http://haimtheband.com/news/
https://twitter.com/HAIMtheband

2. Music Video Purposes Analysis
with media. However they do advertise at
concerts and other shows that they may do.
Advertising albums and maybe more future
shows.