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Integrating social media and getting leadership buy in

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Shashi Bellamkonda
Shashi Bellamkonda

Conversation at the Georgetown School of Continuing Studies to members of the All Services Social Media Conference. July 22 2010

Business
1 of 24
Integrating social media relations strategy and getting leadership buy in All Service Social Media Conference  July 22 2010
Key points ,[object Object],[object Object],[object Object],[object Object],[object Object]
Are ready for a crisis?
Social Media audience is growing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http:// scitech.blogs.cnn.com/2010/04/14/twitter-claims-105-million-registered-users /
Social Media Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Create your community before you need them ,[object Object],[object Object],[object Object],[object Object]
Harnessing the power of evangelists ,[object Object],[object Object],[object Object]
Showing public support for a brand is major consideration for Social Followers http:// www.emarketer.com/Article.aspx?R =1007824&dsNav=Ntk:basic|email+marketin|1|,Rpp:25,Ro:-1
How Businesses use Social Networking Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Setting your organizational objectives ,[object Object],[object Object],[object Object]
Step 1: Identify who should buy-in ,[object Object],[object Object],[object Object],[object Object]
Step 2: Presence in the Social Media ,[object Object],[object Object],[object Object],[object Object]
Step 3 : Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step 4: Reasons for Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 4 : Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Set-up guidelines and training
Network Solutions Maintaining Long-term Positive Sentiment
Establish Social Listening posts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Make your whole organization social ,[object Object],[object Object],[object Object],[object Object]
Integrate your marketing efforts ,[object Object],[object Object],[object Object],[object Object]
Jeremiah Owyang’s Model For Social Business Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.web-strategist.com/blog/2010/04/15/framework-and-matrix-the-five-ways-companies-organize-for-social-business/
Final Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/fwp-dawson/2821182851/
Network Solutions ,[object Object],[object Object],[object Object]
Questions ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Integrating social media and getting leadership buy in

Editor's Notes

  1. Social media is about conversations and relationships Customers are in control, but not total control because you CAN participate People do not want to me marketed to; they want to be heard and can relate more to another human than a banner ad It’s not just about great content, it’s about relationships Chances are there is a conversation going on online about your products or services, or even the business itself. Are you going to participate, or let someone else?