Social Media for Employers Seminar

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Central Oklahoma Workforce Investment Board (COWIB)

Website http://www.cowib.org/

We are Central Oklahoma business leaders connecting education, employment and economic development to establish a highly skilled, productive workforce in Central Oklahoma.

COWIB is bringing everyone to the table.


Our mission is to advance economic development in Central Oklahoma by leading a demand-driven workforce system.

Published in: Career, Business, Technology
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Social Media for Employers Seminar

  1. 1. Social Media for Employers Seminar hosted by Central Oklahoma Workforce Investment Board (COWIB) November 2011
  2. 2. Social Media News …“Companies like Wells Fargo, Microsoft, andIBM are embracing both video and socialmedia”“More than 85% of the ad agencies surveyedsaid spending was most commonly shiftingfrom other types of display advertising toonline video”
  3. 3. “85% of Recruiters go to LinkedIn beforeanywhere else to find talent.”“57% of Job Seekers are on YouTube. WhoAre They. Adults aged 25-54 who are activelyusing the online space for employmentopportunities. ”“Nearly 23% of online time is spent on socialnetworks”
  4. 4. “80% of all Americans use a social network”“Approximately 40% of social media usersaccess their accounts with mobile devices”“91% of online American Adults (129 million)access social media each month”“62% of adult Internet users watch videos onvideo sharing sites”
  5. 5. Chart 1
  6. 6. Chart 2
  7. 7. Chart 3 - Consumers
  8. 8. Chart 4
  9. 9. Chart 5
  10. 10. Chart 6
  11. 11. Chart 7
  12. 12. Chart 8
  13. 13. Chart 9 - Consumers
  14. 14. Chart10
  15. 15. Chart 11 - Consumers
  16. 16. Good-to-know TermsPush Marketing (Traditional) also referredto as “Interruption Marketing”Pull Marketing (Social Media Marketing)also referred to as “Inbound Marketing”Connected Marketing also referred to as“Marketing Channels Optimization”Hyperconnected “Constantly Plugged In”
  17. 17. Common Goals of Social MediaRelationship BuildingBrand BuildingEmployee RecruitingCompany PromotionsMarket Research
  18. 18. The Four Pillars of Social MediaRead, Observe and LearnCreate, Practice and ObserveShare and Add-valueDiscuss and Build Relationships
  19. 19. The 80 – 20 Rule for Social Media80% Interacting 20% Promoting 
  20. 20. Recommended Plan for Social MediaStart small but allow room to growFollow a proven planning modeland establish a support teamClosely interview “Social MediaExperts” if outsourcing processes
  21. 21. “POST” Planning Model ExamplePeople – Identify your Target MarketsObjectives – Select a Common GoalStrategy – The 4 C’s of ParticipationTechnology – Select Channels POST Planning Model Credits (Forrester Research, Inc.)
  22. 22. The 4 C’s of ParticipationContent Creation – Blogs, Videos, E-Books …Content Sharing – Twitter, SlideShare …Connections – Facebook, LinkedIn …Community Building – Facebook pages,Facebook Groups, LinkedIn Groups …
  23. 23. Social Media for Employers Seminar Questions & Answers
  24. 24. Social Media for Employers Seminar Please contact COWIB Professional Services at (405) 622-2028 for presentation content & charts reference links or for additional information. Thank you for your time.

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