This document provides an overview of social media and how businesses can utilize various social media platforms and tools in their marketing strategies. It defines social media as websites and online tools used to publish and share information. It then lists and describes popular social networking sites, microblogging/texting tools, social bookmarking sites, B2B networks, video and photo sites, and content distribution tools. The document also provides tips on how to monitor social media conversations, engage customers, incorporate social media into existing marketing plans, and gives examples of how specific companies have used social media.

1. Introduction to Social Media Presented by Melissa D’Aloia & Dana Kazel

4. Social Media Tracks Listening and mining social media conversations for insights on brand presence Engaging customers through social media

12. The sharing statistics for 2009 are courtesy Pat from AddToAny while the numbers for 2008 and 2007 were provided by ShareThis and AddThis respectively.

13. B2B Social Networks

27. Ford’s social media story

29. The impact of social media is…

30. Out There Advertising Presentation Contact us: 218-720-6002 [email_address] www.outthereadvertising.com Visit us on Twitter: @outtheread @melissadaloia @dkazel