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Social Trends Shashi Bellamkonda

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Giving people the information they are seeking
Content that solves people’s problems

Published in: Marketing
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Social Trends Shashi Bellamkonda

  1. 1. Content Marketing • Giving people the information they are seeking • Content that solves people’s problems http://en.wikipedia.org/wiki/Content_marketing
  2. 2. We love to Communicate - Semaphore Photo Credit (cc) Hermann Kaser http://flic.kr/p/4GSP9t Chappe semaphore on the roof of the Louvre, Paris http://www.sil.si.edu/Exhibitions/Underwa ter-web/uw-optic-02.htm
  3. 3. Telegraph The telegraph key used to send the famous message “What Hath God Wroght” over the prototype telegraph line between Baltimore and Washington D.C. in 1844 (image: Smithsonian American Art Museum)
  4. 4. Letters Photo Credit : National Postal Museum http://postalmuseum.typepad.com/.a/6a01157147ecba970c014e86444031970d-pi
  5. 5. Telephone BellCourtesy of the National Museum of American History, gift of the American Telephone and Telegraph Company, 1923 "Box" Telephone, 1876, invented by Alexander Graham
  6. 6. Newspapers
  7. 7. SoLoMo : Social, Location & Mobile
  8. 8. How did our Communications Change
  9. 9. Our lives are Real-time, Social, Mobile
  10. 10. Trends :Knowledge Graph
  11. 11. Custom Mobile User Experience
  12. 12. As of September 2013, 73% of all online adults use social networking sites – Pew Internet (Source: http://bit.ly/1ieEmSM )
  13. 13. Social Networks = Editors
  14. 14. What do Marketers Do?
  15. 15. Become Publishers
  16. 16. Content Curators
  17. 17. Content Creators
  18. 18. Content Collaborators http://jumpc.am/vVX
  19. 19. Content “Crowdsourcers”
  20. 20. 5 Trends in Content Marketing
  21. 21. 1. Rich media 47% of adult internet users take photos or videos that they have found online and repost them on sites designed for sharing images with many people. http://flipagram.com/f/fBU0jOCSeb
  22. 22. 2. Content From Wearables
  23. 23. 3. Content from Sensors
  24. 24. 4. Content <>Internet of Things http://bergcloud.com/case-studies
  25. 25. 5. Content From Collaborative Economy
  26. 26. Questions Digital Product Marketing, Social Media, Customer Experience and Analytics Leader Adjunct Professor – Georgetown University Featured : Washington Business Journal | Washingtonian Magazine Tech Titan 2009 & 2011 | Small Business Influencer 2011 & 2012 Champion | Winner of the 2012 Minority Business Leader Awards| AmEx Open Forum | Featured in 16 Books Shashi Bellamkonda shashib@gmail.com Follow On Twitter: @shashib

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