So you think you want a Social Media Strategy

•Download as PPT, PDF•

3 likes•329 views

This document discusses using social media for business purposes and provides guidance on developing an effective social media strategy. It recommends that businesses first identify their goals and target audience before selecting the appropriate social media tools and platforms. It also stresses the importance of listening to customers, engaging in conversations, and integrating social media activities with other marketing and business operations for measuring success.

Business

@PhilOakley
from
@OutserveWeb
#SpeedWM #EntEd
Blog

Philip Oakley

Outserve Limited
http://uk.linkedin.com/in/philoakley

http://about.me/philoakley

3

social media marketing budget
is over 20 percent of the total
marketing spend.

2012 social media marketing
industry report
Generating more business exposure 85%
Increased traffic 69%
Improved search rankings 55%
Generated Leads 58%

http://www.socialmediaexaminer.com/report/

Social Networking Definition

Social networking is the practice
of expanding the number of one's
business and/or social contacts by
making connections through
individuals.

What is Social Media?

media for social interaction, using
highly accessible and scalable
publishing techniques.

http://en.wikipedia.org/wiki/Social_media (2011)

10 Million users in

175 Million users in

A guide for civil servants

• Put information in
the places where
people go.

• Participate where
people are present,
particularly through
forums, wikis and
blogging.

• Deliver access to
online serviceswhere
people go.

50% of all UK
mobile traffic is
Facebook

50+% read
news and email on
their tablets
everyday

Tablets and
Smartphones
increase the use of
Social Networks

Marketing

Content (!) and Design
are Important

4 Step Plan
•Goal
•Audience
•Metrics
•Tactics

Social Media should
be
•Goal Oriented
• Trackable
•Integrated

So you think you want a Social Media Strategy

The world is witnessing the dawn of the social organization, with rapidly evolving solutions that impact team dynamics, collaboration, and real-time communication. For many managers, it can difficult keeping up with all of the features and roadmaps. New options within SharePoint, Office365 and Yammer are exciting, but many teams struggle to develop a social strategy that aligns with their business needs. This keynote will walk through the levels of SharePoint and Yammer integration available today, providing some real-world example and guidance to help attendees make more informed choices and develop the right social strategy for their organizations.Keynote presentation from SharePoint Connect 2014 in Amsterdam, presented Nov 19th, 2014.

Search and Social IntegrationGene Leshinsky

IRD Social Media Summit: Intro to Social Media

International Relief and Development

Marketing solutions braziloption2_finalAdrianaForni

The use of social media in the recruitment processBhagyashree Zope

A few months ago, I was Director of Marketing at a SaaS startup. Social wasn't a big part of my overall go to market strategy. Since joining Hootsuite, I dug into the latest trends and these are the three that really stuck out for me as things I didn't understand, but wish I had. Let me know if you have questions or thoughts about anything here. I've kept it short and tight and hopefully scannable so you get value in just a few minutes. The sort of value that's a seed planted that gets you thinking about the right things.

Social media in E-Marketing

IES MCRC, Bandra

Trends In New Media Luncheon at Optsum 2010

Shashi Bellamkonda

I was on a panel with Mike Whaling and Jun Loyaza at the Optimization summit. We had a very interesting discussion and a lot of fun with audience questions including a dating app discussion. The Luncheon took a look at the most powerful changes and opportunities driving and shaping the direction and growth of this dynamic realm—in both the near and long-term future. You’ll get a first-hand and far-reaching look at the New Media landscape; hear about the hottest changes happening now and how to capitalize on them; get clued in to important opportunities that are about to emerge; and walk away with insider knowledge that will help you position your company years ahead of the competition.

Jesse CatlinSocial Fresh Conference

Social Media Recruitment

Elshan Dadashzade

Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social Media

Shane Gibson

This month's topic is social media ROI. We believe that organizations must see social media communications as an integrated part of all major business functions. Jumping into this space without laying the groundwork is like giving your kid the keys to your car without a driving lesson or a curfew, and then wondering why things went bad. This monthly social media lunch is focused on helping senior executives and team leaders tackle the challenge of socializing their company, and maximizing return on effort in your social media communications and marketing efforts.

UWO Social Media Strategy

Liisa Sheldrick

Jason BreedSocialMediaPlus

BlogWell DC Social Media Case Study: UnitedHealth Group, presented by Heather...

SocialMedia.org

seo services in india

globalitsolutions

Social Fresh EAST 2013: Ryan CohnSocial Fresh Conference

Social Media for Employers Seminar

COWIB

Central Oklahoma Workforce Investment Board (COWIB) Website http://www.cowib.org/ We are Central Oklahoma business leaders connecting education, employment and economic development to establish a highly skilled, productive workforce in Central Oklahoma. COWIB is bringing everyone to the table. Our mission is to advance economic development in Central Oklahoma by leading a demand-driven workforce system.

Social Fresh 2012: Fragmentation: The Future of Social Media NetworksMatthew Knell

“You’re Linkedin-Now What? Using Social Networking Sites like Linkedin and F...

Wayne Kessler

Social Media and recruiting

Philippe Gadeyne

Social media - A boon

Rohit Kale

שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011

April Marketing & PR

Social Media Matters!

Robin Quale

What's hot

Enterprise social data success factors, presented by Marshall Sponder

SocialMedia.org

Socialxpand contract | Why Should We Use Social Media Marketing for Our Business

SocialXpand

Role Of Social Media in Recruitment

Nspire Recruitment

Ama draft - may 8th - marshall sponder closing keynote - deliveredMarshall Sponder

3 reasons digital marketing executives should revisit thier social strategy

Bryan Rusche

Social media in E-Marketing

IES MCRC, Bandra

Trends In New Media Luncheon at Optsum 2010

Shashi Bellamkonda

Jesse CatlinSocial Fresh Conference

Social Media Recruitment

Elshan Dadashzade

Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social Media

Shane Gibson

UWO Social Media Strategy

Liisa Sheldrick

Jason BreedSocialMediaPlus

BlogWell DC Social Media Case Study: UnitedHealth Group, presented by Heather...

SocialMedia.org

seo services in india

globalitsolutions

Social Fresh EAST 2013: Ryan CohnSocial Fresh Conference

Social Media for Employers Seminar

COWIB

Social Fresh 2012: Fragmentation: The Future of Social Media NetworksMatthew Knell

“You’re Linkedin-Now What? Using Social Networking Sites like Linkedin and F...

Wayne Kessler

Social Media and recruiting

Philippe Gadeyne

Social media - A boon

Rohit Kale

What's hot (20)

Enterprise social data success factors, presented by Marshall Sponder

Socialxpand contract | Why Should We Use Social Media Marketing for Our Business

Role Of Social Media in Recruitment

Ama draft - may 8th - marshall sponder closing keynote - delivered

3 reasons digital marketing executives should revisit thier social strategy

Social media in E-Marketing

Trends In New Media Luncheon at Optsum 2010

Jesse Catlin

Social Media Recruitment

Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social Media

UWO Social Media Strategy

Jason Breed

BlogWell DC Social Media Case Study: UnitedHealth Group, presented by Heather...

seo services in india

Social Fresh EAST 2013: Ryan Cohn

Social Media for Employers Seminar

Social Fresh 2012: Fragmentation: The Future of Social Media Networks

“You’re Linkedin-Now What? Using Social Networking Sites like Linkedin and F...

Social Media and recruiting

Social media - A boon

Similar to So you think you want a Social Media Strategy

שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011

April Marketing & PR

Social Media Matters!

Robin Quale

מדיה חברתית בארגונים

ronen_offer

Why bother bout Social Media

Nipun Kapur

Best Practices Social Media Marketing For Business

Surekha Parekh

Introduction to Effective Social Media Marketing for Business - 13 November Recent research from analyst house Gartner has forecast that not responding to social media will become as fatal to a brand image as not replying to phone calls and emails are today.The purpose of this presentation is to provide you with an introduction to Social Media, we will cover the top social media channels to use. How to get started, Hints & Tips and Best Practices. We will also cover examples of how Social Media Marketing can drive real business results. The social media channels that will be covered are LinkedIn, Twitter, Google +, Facebook and Ning. There will be an opportunity for Live Q&A Best Practices Social Media Marketing For Business Speaker - Surekha Parekh WW Marketing Program Director

The Social Media Landscape

Dan Elder, MS

Why social media matters - September 2011

Redd Marketing

Social Media Marketing 2014

Sushant Shukla

From Linked In To Linked TogetherBrayman Construction

Successful social strategies for small business

Jenn Gleckman

Social Media Landscape for Credit UnionsMyJobMatcher

LIDEA Social Media Presentation

Atlas Integrated

“How Social Media can Supercharge your Recruitment and Retention Efforts” There is little doubt that social media is among the most underutilized and undervalued economic development business tools. With the rise of social media, how has the business attraction and retention landscape changed? Learn how social media is changing your world and how to utilize it to most effectively market your community!

Everything you wanted to know about using social media for your business but ...

Ola Agbaimoni

Social Media and Your Target Market

John Avola

Social Networking and the Job Search

David Swinney

Timo Elliottrajshreekj

Social Media for the Equipment Finance Company

Suzanne Henry

Social media for Business

Arun Nair

Leveraging Social Media

Rippling Effect

Social media marketing fire your pr now

Amiral27

Similar to So you think you want a Social Media Strategy (20)

שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011

Social Media Matters!

מדיה חברתית בארגונים

Why bother bout Social Media

Best Practices Social Media Marketing For Business

The Social Media Landscape

Why social media matters - September 2011

Social Media Marketing 2014

From Linked In To Linked Together

Successful social strategies for small business

Social Media Landscape for Credit Unions

LIDEA Social Media Presentation

Everything you wanted to know about using social media for your business but ...

Social Media and Your Target Market

Social Networking and the Job Search

Timo Elliott

Social Media for the Equipment Finance Company

Social media for Business

Leveraging Social Media

Social media marketing fire your pr now

More from Philip Oakley

The state of twitter 2016

Philip Oakley

10 Things to do with Social Media!

Philip Oakley

7 things Small Businesses can do with web applications - FSB

Philip Oakley

Digital Marketing Plan Slides

Philip Oakley

7 Things to change the way you use Linkedin

Philip Oakley

Twitter slides - Wolverhampton Presentation

Philip Oakley

Social Media for Manufacturers

Philip Oakley

Social Media for Innovation

Philip Oakley

Introductions to Social Media for Creatives

Philip Oakley

10 Things Businesses can do with Social Media

Philip Oakley

BforB Sharing a #BforB meeting Eventbrite page on LinkedIn

Philip Oakley

Google Plus Talk for the Chartered Institute of Marketing

Philip Oakley

Facebook has passed a billion users, Twitter has inspired revolutions and Linkedin has become the de facto standard in online business networking. Is there really room for another social network? What is Google+? How will Google+ affect search results? How can Google+ help businesses and organisations? How could social mixed with location and mobile make the marketing difference? With more and more people owning smart phones and tablets, social, location and mobile are key areas in the marketing mix and Google could be in a prime position to be the leader in all of the key areas of online marketing over the next few years.

CIPD North Staffordshire and Cheshire Social Media November 2012

Philip Oakley

Taste of the Cloud Prime Accountants June 2012

Philip Oakley

CIPD Talk on Social Media

Philip Oakley

More from Philip Oakley (15)

The state of twitter 2016

10 Things to do with Social Media!

7 things Small Businesses can do with web applications - FSB

Digital Marketing Plan Slides

7 Things to change the way you use Linkedin

Twitter slides - Wolverhampton Presentation

Social Media for Manufacturers

Social Media for Innovation

Introductions to Social Media for Creatives

10 Things Businesses can do with Social Media

BforB Sharing a #BforB meeting Eventbrite page on LinkedIn

Google Plus Talk for the Chartered Institute of Marketing

CIPD North Staffordshire and Cheshire Social Media November 2012

Taste of the Cloud Prime Accountants June 2012

CIPD Talk on Social Media

Recently uploaded

Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf

Arihant Webtech Pvt. Ltd

The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/

Brand Analysis for an artist named Struan

sarahvanessa51503

Premium MEAN Stack Development Solutions for Modern Businesses

SynapseIndia

The Influence of Marketing Strategy and Market Competition on Business Perfor...

Adam Smith

Company Valuation webinar series - Tuesday, 4 June 2024

FelixPerez547899

Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...

bosssp10

Maksym Vyshnivetskyi: PMO Quality Management (UA)

Lviv Startup Club

Building Your Employer Brand with Social Media

LuanWise

Presented at The Global HR Summit, 6th June 2024 In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.

LA HUG - Video Testimonials with Chynna Morgan - June 2024

Lital Barkan

Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯 We will dig deeper into: 1. How to capture video testimonials that convert from your audience 🎥 2. How to leverage your testimonials to boost your sales 💲 3. How you can capture more CRM data to understand your audience better through video testimonials. 📊

Discover the innovative and creative projects that highlight my journey throu...

dylandmeas

Top mailing list providers in the USA.pptx

JeremyPeirce1

Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc

daothibichhang1

Project File Report BBA 6th semester.pdf

RajPriye

Organizational Change Leadership Agile Tour Geneve 2024

Kirill Klimov

Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf

daothibichhang1

Authentically Social Presented by Corey Perlman

Corey Perlman, Social Media Speaker and Consultant

ikea_woodgreen_petscharity_dog-alogue_digital.pdf

agatadrynko

Exploring Patterns of Connection with Social Dreaming

Nicola Wreford-Howard

Helen Lubchak: Тренди в управлінні проєктами та miltech (UA)

Lviv Startup Club

Cree_Rey_BrandIdentityKit.PDF_PersonalBd

creerey

Recently uploaded (20)

Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf

Brand Analysis for an artist named Struan

Premium MEAN Stack Development Solutions for Modern Businesses

The Influence of Marketing Strategy and Market Competition on Business Perfor...

Company Valuation webinar series - Tuesday, 4 June 2024

Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...

Maksym Vyshnivetskyi: PMO Quality Management (UA)

Building Your Employer Brand with Social Media

LA HUG - Video Testimonials with Chynna Morgan - June 2024

Discover the innovative and creative projects that highlight my journey throu...

Top mailing list providers in the USA.pptx

Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc

Project File Report BBA 6th semester.pdf

Organizational Change Leadership Agile Tour Geneve 2024

Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf

Authentically Social Presented by Corey Perlman

ikea_woodgreen_petscharity_dog-alogue_digital.pdf

Exploring Patterns of Connection with Social Dreaming

Helen Lubchak: Тренди в управлінні проєктами та miltech (UA)

Cree_Rey_BrandIdentityKit.PDF_PersonalBd

So you think you want a Social Media Strategy

1. Social Media for Business So you think you want a Social Media Strategy?

2. @PhilOakley from @OutserveWeb #SpeedWM #EntEd Blog

3. Philip Oakley Outserve Limited http://uk.linkedin.com/in/philoakley http://about.me/philoakley 3

5. Social Media for Business So you think you want a Social Media Strategy?

6. Relationships

7. Listening

10.

11.

12.

13. 3 Steps

14. SEARCH LISTEN ENGAGE

15. SEARCH LISTEN

16. SEARCH LISTEN ENGAGE

17.

18.

19. Your Goals

20. Goals

21. Listen

22. SET GOALS

23. Match Online Activities to Goals

24. Right Tools.. Right Places

25. Authority & Credibility

26. Paid Owned Earned

27. social media marketing budget is over 20 percent of the total marketing spend.

28. 2012 social media marketing industry report Generating more business exposure 85% Increased traffic 69% Improved search rankings 55% Generated Leads 58% http://www.socialmediaexaminer.com/report/

29. What Why How

30. What

31. Social Networking Definition Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals.

32. What is Social Media? media for social interaction, using highly accessible and scalable publishing techniques. http://en.wikipedia.org/wiki/Social_media (2011)

33.

34. VIDEO 2012

35. Micro-blogging

36. Blogs

37. Photos

38.

39.

40. Networking

41. 10 Million users in 175 Million users in

42. 4 out of 5 Professionals

43.

44. Documents 17th February 2010

45. Slides

46.

47. Location

48.

49. Social Gaming

50. Where

51. Hyperlocal

52.

53. Local Lists

54. Regional

55. National

56. A guide for civil servants • Put information in the places where people go. • Participate where people are present, particularly through forums, wikis and blogging. • Deliver access to online serviceswhere people go.

57.

58. Global

59. Universe

60.

61.

62. NETWORKS 2012

63.

64.

65.

66. Facebook Social Graph

67.

68.