In this presentation, we shall discuss how social network development platform has become a knowledge-sharing platform where employees collaborate to improve their work productivity and workflow. Also, we will present some potential risks associated with employees creating their social media accounts while at the office, and how to address these issues by enforcing social media policies and keeping tabs on the legal landscape of social media.

1. How To Manage And Leverage Business
Use Of Social Media Platforms

2. Social media refers to information-based tools and
technologies that help share information and facilitate
communications with an internal and external
audience. The exploding growth of social media
networks has significantly changed the way people
communicate at home and office. Not just that, social
media applications have offered great opportunities
for businesses to create strong public relations,
recruitment, organizational training, collaboration, and
more.

3. In this presentation, we shall discuss how social
network development platform has become a
knowledge-sharing platform where employees
collaborate to improve their work productivity and
workflow. Also, we will present some potential risks
associated with employees creating their social media
accounts while at the office, and how to address these
issues by enforcing social media policies and keeping
tabs on the legal landscape of social media.

4. Social Media Background
Social media applications are not limited to Facebook,
Twitter, and LinkedIn, but they can take various forms.
Those forms may include internet forums, online
profiles, podcasts, pictures, videos, e-mail, instant
messaging, voice-over IP, and more. Sometimes, social
media applications get addressed as “web 2.0,” a term
encompassing blogs, texting, wikis, Google Docs, and
business linking apps.

5. Companies and business organizations can use social
engine forum in a variety of ways. Teams can hold
brainstorming sessions, share work practices and
research case studies, share blogs, or record podcasts.
Private social network for business is relatively a new
territory for both employees and the employer. There
are many undiscovered aspects and sensitive areas of
these tools that shouldn’t be operated at the
workplace.

6. For instance, the ultimate goal of using social media
networks should be how to get business benefits
through these applications and how employees
maintain consistency in their work deliverables instead
of getting distracted from the core mission.

7. How can businesses get benefitted from
social media applications?
A recent survey found that 80% of the organizations
own social media policies at the office, and 70% of
these enterprises take disciplinary action against the
employees found violating their policies. Organizations
that do not add social media in their business strategy
may lose their relevance in the market in the long run.
A traditional “brick and mortar” company should also
mark its presence online, be it the product’s Facebook
page or the CEO’s Twitter account.

8. With that being said, more and more businesses are
including social media strategies as part of their
marketing plan, including recruitment, knowledge
sharing, sales, promotion, and influential change. With
thoughtful implementation, social media policies can
help enterprises reduce training costs and increase
self-directed employee skill development. Henceforth,
social media can reinforce organizational culture to
alter the traditional principles of communication.

9. Benefits of social networking
platforms
As with most technologies, there is no one-size-fits-all approach
for an organization to use social media applications. Over the
years, communication and connectivity have been the biggest
challenges for organizations, where several problems occurred
due to a lack of coordination. The role of social networking
platforms in the office is to create an internal network to
connect with the employees for the betterment of the
enterprise and make their investments worthwhile. Here are
the key benefits of using enterprise social networks that help
strengthen the foundation of any business and take it to next
level:

10. It helps facilitate open communication, thus leading to
enhanced information discovery and delivery
Allow employees to share new ideas, post updated news,
resolve queries, and share links
Create an opportunity for the enterprise to expand their
business opportunities
It helps target new audiences while retaining the old
customers

11. Improves your brand reputation and client base with minimal
expense on advertisements and campaigns
Promotes diversity and inclusion
It helps expand market research, implement marketing
campaigns, establish great communication, and guide the
audience to their interested website.

12. Drawbacks of using enterprise social networks
Although the business benefits of using social media tools are huge-
they may also raise security concerns when weighing the risks. Some
of the major drawbacks of using personal social media accounts
inside office premises include:
The possibility for hackers to commit cyber threats or launch spam
and virus attacks increases.
Employees falling prey to online scams, resulting in data or identity
theft, and a company’s compromised computer security.
Legal consequences if the employees access sites to view or
distribute objectionable, illicit, and offensive data.

13. Final Thoughts
Organizations should encourage knowledge sharing to create a
sustainable social media strategy that expands business and
promotes ROI. It will further build a team that delivers
competencies dedicated to managing and promoting social
media initiatives. Are you planning to incorporate these
advanced collaborative tools to enhance your business range of
metrics? Get connected with our well-accomplished team or
become a part of our social engine community to form a secure
and user-friendly internal network for businesses.

14. For More Related Query,
Contact Us:
https://www.socialengineindia.com/contact-us

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