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social media and business-to-business

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social media workshop
      March 8th, 2012

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"Why we trust people is
the same; it's only the
ways we come to be
trusted that have been
changing, and that's
because com...

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The Opportunity

While Wild Water Kingdom –
Canada’s largest water park –
had an existing Facebook and
Twitter profile, we...

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social media and business-to-business

  1. 1. social media workshop March 8th, 2012
  2. 2. "Why we trust people is the same; it's only the ways we come to be trusted that have been changing, and that's because communication has been changing."
  3. 3. The Opportunity While Wild Water Kingdom – Canada’s largest water park – had an existing Facebook and Twitter profile, we saw the opportunity to grow its audience, to improve engagement with these communities and to build better awareness of the park’s features to their existing and new audience base.
  4. 4. The Solution We had 3 short summer months to quickly revamp the Wild Water Kingdom Twitter profile, develop a handful of custom pages on the Wild Water Kingdom Facebook Page, develop and execute daily content programming and identify and connect with key influencers.
  5. 5. The Results Despite the short New Facebook Page Likes: 1, 409 program timeframe and Facebook Page Post Views: 611, 196 minimal integration of Facebook Page Post Feedback 1, 306 other ongoing media and marketing programs, our ongoing social media marketing and community management resulted in a larger community size, an engaged community, an increase in online mentions and positive brand sentiment.
  6. 6. Palomino - WebPal ● Identified, sourced and effectively build relationships with relevant influencers in WebPal’s product sector. ● Developed engaging and relevant content and encouraged conversation amongst influencers. ● Created both static and interactive relevant messaging and content on an ongoing basis. ● Developed and published long form content on WebPal’s online property positioning them as an industry leader and reliable resource for information. ● Results include the following: ○ Social Channels are responsible for 20% of the referral traffic to webpal.net ○ Blog responsible for 37% of total views on webpal.net
  7. 7. Mining for Talent with Social Media http://marscommons.marsdd.com/social-media-and-business/barrick-gold
  8. 8. Global War for Talent "LinkedIn let's us build a network in a short period of time in a very targeted way versus searching through hundreds of resumes." - Tania Craig Develop relationships with highly skilled people Gold LinkedIn Career Page LinkedIn Recruitment Ads LinkedIn Job Slots LinkedIn Recuiter 10% of the new hires in Toronto office have been from LinkedIn.
  9. 9. New Facebook Timeline for Brands:

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