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Explain twitter to employees

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Explain twitter to employees

  1. 1. 1 It’s a 140 character world Explain Twitter to your employees
  2. 2. 2
  3. 3. 3 Family Conversation Starter This is a hashtag
  4. 4. 4 Listen
  5. 5. 5 Participate
  6. 6. 6 Captivate
  7. 7. 7 Help
  8. 8. 8 Be Funky
  9. 9. 9 Content from Audience
  10. 10. 10 Join #tweetchats
  11. 11. 11 Think 120 characters What is this jargon? RT? MT ? @Name?
  12. 12. 12 Keep Your audience in Mind
  13. 13. 13 1. First, realize that you ARE a subject matter expert. 2. Know your market. 3. Search via hashtags and alerts. 4. Know that how you write your tweets is just as important as what you are tweeting 5. Elevate your peers. 6. Develop good taste!  7. Become a valued resource to your community 8. Be the good news channel 9. Know "when" to tweet.  10.Curate Twitter lists that others will want to follow.  
  14. 14. 14 Twitter Don’ts • Don’t comment on company policy send the message to social  media team • Don’t respond to reporters and send message to Dir. PR • Move all conversations about complaints to email or phone  after replying on Twitter • No negative tweets ever from official IDs (not even about the  weather alerts excepted) • Politics, Religion, controversies to be avoided • All employee rules and guidelines are applicable • No pictures of employees and alcohol • Ask permission before you take pictures/videos
  15. 15. 15 Questions Digital Marketing, Customer Experience and Analytics Leader, Small Business Speaker and Columnist Adjunct Professor – Georgetown University Featured : Washington Business Journal | Washingtonian  Magazine Tech Titan 2009 & 2011 | Small Business  Influencer 2011 & 2012 Champion | Winner of the 2012  Minority Business Leader Awards| AmEx Open  Forum | Featured in 16 Books Shashi Bellamkonda shashib@gmail.com Follow On Twitter: @shashib

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