Nlc 0410


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Social Media is the #1 Activity on the Web If Facebook Were a Country, It would be the 4th Largest Fastest Growing Segment on Facebook? Women Over Age 55
  • Certainly a fundamental shift in marketing
  • On an average day, each person is inundated with over 2200 outbound marketing interruptions. Most people are becoming numb to all this type of marketing junk hitting them, and they are starting to block it out, with services and products like DVR's, Tivo, spam filtering, iPods, caller ID and pop-up blockers. Only 14% of people trust advertising. Only 14% of Consumers Trust Advertising and Only 18% of TV ads generate a positive ROI
  • McDonald’s, Proctor Gamble TV & Radio Commercials, Print Ads, Telemarketing Interruptions One-Way Communication – a Monologue
  • Nlc 0410

    1. 1. Be the Conversation 5 Steps to Success in Social Media Monica Ray
    2. 2. “ Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, video and audio.” Social Media
    3. 3. “ Social Media is People Having Conversations Online” From Marta Kagan, What the F**K is Social Media Or More Simply Put…
    4. 5. Businesses Are Seeing the Value *Source: Socialnomics
    5. 6. As Are Non-Profits <ul><li>Online Donors – Younger & Tend to Donate More: </li></ul><ul><ul><li>Average age 38 (Offline Donors 60+) </li></ul></ul><ul><ul><li>Average donation $137 (Industry Standard $27) </li></ul></ul><ul><ul><li>More than 50% female </li></ul></ul><ul><li>Charity Water, Tweets 4 a Cause, Susan G. Komen Foundation </li></ul>
    6. 7. And Political Campaigns <ul><li> </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>iPhone Applications </li></ul><ul><li>“ The Obama campaign promoted user engagement, and kept messaging and branding consistent. It was more reminiscent of a Fortune 40 company than a political bid for office. He [Obama] raised the bar for everyone, not just in politics ” </li></ul><ul><li>-Digital Media Buzz </li></ul>
    7. 8. Businesses That Know How to Use Social Media Are Growing While Those that Don’t Are Declining +18% -6% Uses More Social Media Uses Less Social Media *Source: Socialnomics
    8. 9. Businesses that Blog get 55% more web traffic then those that don’t No Blog With a Blog Web Traffic Source: Hubspot
    9. 10. “ There’s no security on this earth, there’s only opportunity.” -General Douglas MacArthur
    10. 11. Is Social Media the Biggest Shift Since the Industrial Revolution?
    11. 13. I Don’t Want to Be Sold!
    12. 14. Outbound Marketing Inbound Marketing
    13. 15. Getting Results for Your Business or Non-Profit
    14. 16. 1. Develop a Strategy 2. Choose the Right Tools
    15. 18. 3. Listen First 4. Be Human & Transparent 5. Engage
    16. 19. Be the Discussion