The document discusses social media marketing strategies used by various Malaysian brands. It provides case studies of how AirAsia, DiGi, KFC, McDonald's, and Astro use platforms like Facebook, Twitter, YouTube, and blogs to engage customers and drive business results. The key is listening to customers, building relationships through social interactions, and measuring ROI by tracking metrics like website traffic and sales over time. Challenges include measuring effectiveness, educating clients, and maintaining strategies as needs change.
Social media for b2b - Madhouse Associates seminarSmoking Gun PR
An overview presentation of the use of Social Media in B2B Marketing by www.smokinggunpr.co.uk for Madhouse Associates Seminar #MHSem. Contains stats, setting objectives, creating strategy measurement, top tips and examples.
Personalizing Or Going General- Malaysia Social Media Week (MSMW) 2015Digital Vidya
Kapil Nakra, Co-founder, Digital Vidya was a part of a Panel Discussion on 'Personalizing Or Going General' at the Malaysia Social Media Week (MSMW) 2015.
Social media for b2b - Madhouse Associates seminarSmoking Gun PR
An overview presentation of the use of Social Media in B2B Marketing by www.smokinggunpr.co.uk for Madhouse Associates Seminar #MHSem. Contains stats, setting objectives, creating strategy measurement, top tips and examples.
Personalizing Or Going General- Malaysia Social Media Week (MSMW) 2015Digital Vidya
Kapil Nakra, Co-founder, Digital Vidya was a part of a Panel Discussion on 'Personalizing Or Going General' at the Malaysia Social Media Week (MSMW) 2015.
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?Ripple6, Inc.
Engaging with your customers through social networks is becoming a vital part in any company's brand marketing strategy. However, there are high demands of time and resources, plus difficulties measuring return on investment.
You’ll learn how to create a Social Hub to improve efficiencies in your social marketing and you will find out answers to the following questions:
How can you scale your social media strategy across the Internet?
How do you manage multiple social marketing efforts?
How do you put user generated content to work for you?
How do you build and leverage advocates?
The Absolute Beginner's Guide to Social Media MarketingPlacester
It’s easy to think of social media as a craze that has no value for your business. With all of the noise out there, many businesses underestimate social media’s business power, but social is so much more than tweets and cat photos: It’s now where customers go to search for products and content, follow and engage with their favorite brands, crowdsource opinions to get recommendations and referrals, and share content. The social universe is enormous, Twitter has 255 million active sending 500 million tweets each and every day,
there are more than 50 million Facebook Pages and 20 billion photos on Instagram. This infographic created in collaboration with our friend Barry Feldman is your guide to building a strategy that works for your business. Take a look and let us know what you think. Say hi @placester and @feldmancreative, we'd love to hear from you.
Social Media 101: Understanding Social Media Channels, Demographics, and UsageDebra Askanase
When should you use Facebook? Should you create a page, a group, or both? These and other questions will be addressed in this overview of the most popular social media channels for business. It includes a definition of social media, current demographics and use data, an overview of the most popular US social media channels, and how to choose the right platform for your audience.
Knowing what social media data to track is critical to transforming data into content your community wants. In this session, we’ll focus on the important questions you need to ask, the metrics that tell you what you need to know; how to optimize your content to engage community; and how to build a social media community of content contributors and curators.
This is a presentation from a webinar delivered to small to medium size companies.
These are the 6 biggest reason why consumers will stop following your business
50+ Social Media Tools and Sites: Beyond Facebook and TwitterJeremy Caplan
Beyond Facebook, Twitter and YouTube, there are dozens of other social networks where communities gather and share. These slides accompanied a presentation on 50+ Social Media Sites and Tools.
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?Ripple6, Inc.
Engaging with your customers through social networks is becoming a vital part in any company's brand marketing strategy. However, there are high demands of time and resources, plus difficulties measuring return on investment.
You’ll learn how to create a Social Hub to improve efficiencies in your social marketing and you will find out answers to the following questions:
How can you scale your social media strategy across the Internet?
How do you manage multiple social marketing efforts?
How do you put user generated content to work for you?
How do you build and leverage advocates?
The Absolute Beginner's Guide to Social Media MarketingPlacester
It’s easy to think of social media as a craze that has no value for your business. With all of the noise out there, many businesses underestimate social media’s business power, but social is so much more than tweets and cat photos: It’s now where customers go to search for products and content, follow and engage with their favorite brands, crowdsource opinions to get recommendations and referrals, and share content. The social universe is enormous, Twitter has 255 million active sending 500 million tweets each and every day,
there are more than 50 million Facebook Pages and 20 billion photos on Instagram. This infographic created in collaboration with our friend Barry Feldman is your guide to building a strategy that works for your business. Take a look and let us know what you think. Say hi @placester and @feldmancreative, we'd love to hear from you.
Social Media 101: Understanding Social Media Channels, Demographics, and UsageDebra Askanase
When should you use Facebook? Should you create a page, a group, or both? These and other questions will be addressed in this overview of the most popular social media channels for business. It includes a definition of social media, current demographics and use data, an overview of the most popular US social media channels, and how to choose the right platform for your audience.
Knowing what social media data to track is critical to transforming data into content your community wants. In this session, we’ll focus on the important questions you need to ask, the metrics that tell you what you need to know; how to optimize your content to engage community; and how to build a social media community of content contributors and curators.
This is a presentation from a webinar delivered to small to medium size companies.
These are the 6 biggest reason why consumers will stop following your business
50+ Social Media Tools and Sites: Beyond Facebook and TwitterJeremy Caplan
Beyond Facebook, Twitter and YouTube, there are dozens of other social networks where communities gather and share. These slides accompanied a presentation on 50+ Social Media Sites and Tools.
Introduction to digital marketing- Social media marketing-Facebook MarketingSofthat IT Solutions
The Social Media Revolution 2017
Does social media have the power to change the world?
How Has Social Media Helped In Bringing Social Change?
What Are The Most Popular Social Media Platforms Amongst You?
Marketing your Business via Social Media
Marketing
Traditional Marketing
Digital Marketing
Traditional Marketing VS Digital Marketing
Social media marketing (Social Media Networks)
Facebook
Twitter
LinkedIn
Instagram
An overview of social media marketing for small businesses. This was presented during the First MSU Main E-Commerce Expo in Marawi City last October 7, 2013.
Social media is always changing, which sometimes makes it hard to implement successfully.
In this presentation we give a basic understanding of what's happening in the social media world and what this means for businesses. We also take a look at what brands are doing social right and how you can start planning your social strategy.
Most of the people spend a lot of time a day on various social media platforms. Social media platforms have become the main part of people’s lives and their daily routines. Some people are so addicted that they log in using their app on the mobile device to check with the various social media feeds. Hence, social media is indeed important in the lives of customers, businesses, marketers, etc.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
2. “ Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.“
3.
4. What is Social Media? “ Social media offers new opportunities to activate…brand enthusiasm.” “ Social Media puts the “public” into PR and the “market” into marketing. “ Social media is not a media. [The key is to listen, engage, and build relationships.] “ Social networking is now an essential part of peoples’ daily online routine, providing a level of engagement and reach that far exceeds most other content categories. “ Social media is conversation in print – through blogs, electronic tools like Facebook, Twitter, and a vast array of other online electronic platforms.”
6. Which Stage Are You At? Age of Ignorance – Social media is a vague concept. Age of Silence – Begin to dip toes into social media streams but no follow-up. Age of Sponsored Conversations – Begin to pro-actively engage influential social media voices in the media ecosystem Age of Social Web – Actively experimenting with various concepts to ‘socialize’ their brands. Age of Normalization – Social Media becomes a widely accepted way of branding.
9. Interesting Facts Most users of Twitter are over 35. Only 10.6% are aged 18-24. Those aged 35-44 spend on average 20 mins at a time at Twitter, compared to just 5 mins for younger users 40% of tweets are ‘pointless babble’ a study found
10. Interesting Facts Men gravitate more to transactional sites, such as those that make gaining access to news, sports, and financial information easier. Women spend more time on social networks building relationships, communicating with friends, and making new friends. Facebook users are 63% female 61% males use LinkedIn 58% females use Friendsters 60% users of Hi5 are females
11. Social Media in Asia YOUTH: 76% belong to at least ONE online Social Network
12. Social Media in Asia Malaysians are among the top social networkers in the region and spending more time social networking Social Networking in Asian Countries Country % Reach of Social Networking Average Minutes Per Visitor Average Visits Per Visitor Singapore 74.3 175.6 19.1 South Korea 68.0 277.8 15.1 Malaysia 66.6 181.2 14.2 Hong Kong 62.8 127.7 13.7 India 60.3 110.4 10.4 Japan 50.9 72.8 9.9 Source: GreyReview
13. Social Media in Malaysia There are about 16 million Internet users in Malaysia and it is projected that Malaysian Internet users will reach 20.4 million by 2012. In March this year, the number of Facebook users in Malaysia surpassed the one million mark. Top 10 Social Networks in Malaysia No. Social Network Alexa Traffic Rank in Malaysia, as of July 28 2009 Google Ad Planner’s Unique Visitors from Malaysia, as of July 28 2009 1 Facebook 3 6,200,000 2 YouTube 4 not available 3 Friendster 8 4,200,000 4 MySpace 11 2,100,000 5 Tagged 12 1,800,000 6 Flickr 29 1,500,000 7 Photobucket 34 1,300,000 8 Twitter 38 750,000 9 Metacafe 48 910,000 10 Ning 82 690,000 Sources: GreyReview
14. Social Media in Malaysia By end of this year, there are more than 20,000 Twitter users in Malaysia. By 2011, the number of users will swell to more than 300,000 and the half-a-million mark will be crossed in 2012. By end of 2013, there will be an estimated total of 866,280 Twitter users in Malaysia. Year Total Worldwide Twitter Users, Projected by Twitter, Inc. Estimated Total Twitter Users in Malaysia 2009 25 million 21,657 2010 100 million 86,628 2011 350 million 303,198 2012 750 million 649,710 2013 1 billion 866,280
15. Top Malaysian Brands of Social Media Just Plane Thoughts AirAsia Blog | Tony Fernandes CEO Blog | “AirAsia.com Travel Wish List” Facebook Application | AirAsia Facebook Fan Page | AirAsia Air Crew Facebook Group | AirAsiaGroup Enthusiasts Facebook Group | AirAsiaGroup Channel on YouTube | AirAsia Vista Gadget AstroTV on Twitter | StadiumAstro on Twitter | AstroFootball on Twitter | Stadium Astro Facebook Fan Page | Astro Chinese Programmes Channel on YouTube | Astromalaysia’s Channel on YouTube DiGi Facebook Group Page | DiGi Telecommunications Facebook Fan | DiGi’s Open Hearts Open Mind Program on Facebook | DiGi D’podCast | DiGi Yellow Coverage on YouTube | DiGi Desktop Agent
17. Case Study #1: AirAsia Just Plane Thoughts Blog – let’s open up AirAsia is tapping into the power of bloggers with its blog, “Just Plane Thoughts.” Besides contents posted by 16 AirAsia bloggers, the site also encourages its readers to post their travel stories and comments. Although the blog is moderated, negative customer comments also get posted.
18. Case Study #1: AirAsia With its interesting and purposeful usage social media marketing tools, AirAsia are able to engage with its target audience effectively. Facebook Fan Page – latest updates and comments
19. Case Study #1: AirAsia Twitter – from “large campaigns” to “small act” AirAsia twitter page is less about “selling” and more “engaging” and, as a result, through such engagement people feel more comfortable about the company.
20. Case Study #1: AirAsia CEO Blog & Twitter – personal touch One of the few CEOs with a blog and twitter, Tony Fernandes’ effort in connecting with the public received positive responses.
22. Case Study #2: DiGi DiGi’s ‘Love To Save’ campaign in its website managed to circulated virally through Facebook, Twitter, blogs, and online forums, which attracted 86,615 visits with 589 personal groups created over a 30-day campaign. Facebook Fan Page – from “selling” to “making connections”
23. Case Study #2: DiGi DiGi empowers its employees to monitor the brand by responding to any questions regarding the brand on social media Twitter – empowering DiGizens
25. Facebook Fan Page – connect with purpose Case Study #3: KFC Holdings KFC interact with its customers by organising contests and at the same time conducting polls to find out customers’ preferences towards its products
26. YouTube – reach the geeks Case Study #3: KFC Holdings New product ads are being shown in YouTube to reach internet-savvy consumers who are hard to reach by TV.
27. Facebook Fan Page – connecting with customers Case Study #4: McDonald’s Since its introduction, the current fan base is more than 30,000 in Malaysia. The running of contests for bloggers also earned McD’s mentions in blogs.
28. Case Study #5: Astro Astro, the subscription-based satellite TV provider, is the one of Malaysia’s big brand on Twitter. Twitter – from “hard to reach” to “available everywhere”
30. Return of Investment Results from social media marketing effort: Increase in click through rates Increase linked traffic flow to its website Conversion in sales
31. Barriers to Social Media Adoption 68% have no idea where to begin with 65% think there is no established way to measure its effectiveness Top 2 Barriers Only 33% clients saw their ad agencies as possessing a sound knowledge of digital media
32. How to measure ROI? Fact 1: 84% of social media programs don’t measure return on investment (ROI) Fact 2: 65% think there is no established way to measure its effectiveness Fact 3: Businesses want to measure the ROI of their social media strategies and campaigns, but they don’t know where to start ROI Equation Investment Expectation of return
33. Step 1: Establish a Baseline Gauge baseline before starting or changing social media strategy Example:
36. Step 4: Measure Transactional Precursors Compare how these metrics correlate to higher sales, better customer retention, or whatever your primary markers for output are. Using metric tools to measure web metrics like traffic counts, number of comments, Twitter followers, Facebook fans, etc. are an important component when calculating ROI. Example: Example: Example:
37. Step 5: Overlay All Timelines activities transactions social data web data loyalty metrics etc.
38. Step 6: Identify Patterns Before After Impact Impact Impact No Impact Uncertain Impact Example:
39. Step 7: Prove Relationships Before After How was this group Affected by Social Media? Example:
40.
41. Barriers to adoption Build it, and they will come... NOT Ensure tools meet literacy of community members Communicate existence of social media strategies Ensure the content is interactive, not broadcasting Educate about contribution and reward useful participation
42. Barriers to participation No content Rhetorical/reporting oriented content Difficult/hard to navigate interface No incentives to add content/participate No follow-up on contributions Poor or limited notifications on updates or new content
43. Barriers to sustainability Single channel strategy (ie: one Social Media tool only or just a few tools used) Getting rid of Social Media staffing or resources in difficult financial times Changing needs of the community Poor conversion of reporting from data aggregated as part of a Social Media strategy Change of management